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Consolidated Statements of Operations - USD ($)
12 Months Ended
Dec. 31, 2022
Dec. 31, 2021
Income Statement [Abstract]    
Net revenue $ 340,596,365 $ 448,668,928
Cost of goods sold 276,920,256 358,439,239
Gross profit 63,676,109 90,229,689
Operating expenses:    
Advertising 31,509,076 42,346,886
Selling, general and administrative 39,492,132 49,554,126
Depreciation 8,283,982 7,465,095
Total operating expenses 79,285,190 99,366,107
Loss from operations (15,609,081) (9,136,418)
Change in value of warrants (248,000)  
Interest expense 240,282 7,172
Loss before income tax expense (benefit) (15,601,363) (9,143,590)
Income tax expense (benefit) 2,322,517 (1,180,790)
Net loss (17,923,880) (7,962,800)
Net loss (17,923,880) (7,962,800)
Loss available to common shareholders $ (17,923,880) $ (7,962,800)
Loss per share (basic and diluted) (in Dollars per share) $ (0.53) $ (0.24)
Weighted average number of shares (basic and diluted) (in Shares) 34,113,108 33,179,973