0001398344-25-001330.txt : 20250129
0001398344-25-001330.hdr.sgml : 20250129
20250129100850
ACCESSION NUMBER: 0001398344-25-001330
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20241231
FILED AS OF DATE: 20250129
DATE AS OF CHANGE: 20250129
EFFECTIVENESS DATE: 20250129
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Armor Investment Advisors, LLC
CENTRAL INDEX KEY: 0001694079
ORGANIZATION NAME:
IRS NUMBER: 593794918
STATE OF INCORPORATION: NC
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-17653
FILM NUMBER: 25567144
BUSINESS ADDRESS:
STREET 1: 4101 LAKE BOONE TRAIL, SUITE 208
CITY: RALEIGH
STATE: NC
ZIP: 27607
BUSINESS PHONE: 919-571-4382
MAIL ADDRESS:
STREET 1: 4101 LAKE BOONE TRAIL, SUITE 208
CITY: RALEIGH
STATE: NC
ZIP: 27607
13F-HR
1
primary_doc.xml
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13F-HR
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false
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0001694079
XXXXXXXX
12-31-2024
12-31-2024
false
Armor Investment Advisors, LLC
4101 LAKE BOONE TRAIL, SUITE 208
RALEIGH
NC
27607
13F HOLDINGS REPORT
028-17653
000134200
801-63981
N
John Vietor Purrington
CEO
919-571-4382
/s/ John Vietor Purrington
Raleigh
NC
01-29-2025
0
159
243279854
INFORMATION TABLE
2
fp0091785-1_13fhr-table.xml
ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
602616
1713
SH
SOLE
1713
0
0
ADVISORS INNER CIRCLE FD III
STRATEGAS MACRO
00775Y645
3846511
132024
SH
SOLE
132024
0
0
ALLSPRING GLOBAL DIVIDEND OP
COM
94987C103
84599
17022
SH
SOLE
17022
0
0
ALPHABET INC
CAP STK CL C
02079K107
43801
230
SH
SOLE
230
0
0
ALPHABET INC
CAP STK CL A
02079K305
1890764
9988
SH
SOLE
9988
0
0
AMAZON COM INC
COM
023135106
625920
2853
SH
SOLE
2853
0
0
AON PLC
SHS CL A
G0403H108
1018579
2836
SH
SOLE
2836
0
0
APPLE INC
COM
037833100
938634
3748
SH
SOLE
3748
0
0
ASML HOLDING N V
N Y REGISTRY SHS
N07059210
568326
820
SH
SOLE
820
0
0
AT&T INC
COM
00206R102
204060
8962
SH
SOLE
8962
0
0
BARINGS BDC INC
COM
06759L103
139722
14600
SH
SOLE
14600
0
0
BECTON DICKINSON & CO
COM
075887109
1715591
7562
SH
SOLE
7562
0
0
BOSTON SCIENTIFIC CORP
COM
101137107
763418
8547
SH
SOLE
8547
0
0
BROADSTONE NET LEASE INC
COM
11135E203
722788
45573
SH
SOLE
45573
0
0
CAPITAL GROUP GROWTH ETF
SHS CREATION UNI
14020G101
9615729
258696
SH
SOLE
258696
0
0
CISCO SYS INC
COM
17275R102
334899
5657
SH
SOLE
5657
0
0
COMCAST CORP NEW
CL A
20030N101
210666
5613
SH
SOLE
5613
0
0
CONOCOPHILLIPS
COM
20825C104
207061
2088
SH
SOLE
2088
0
0
COSTCO WHSL CORP NEW
COM
22160K105
445317
486
SH
SOLE
486
0
0
DEERE & CO
COM
244199105
2522476
5953
SH
SOLE
5953
0
0
DIGITAL RLTY TR INC
COM
253868103
5566403
31390
SH
SOLE
31390
0
0
DIMENSIONAL ETF TRUST
US SMALL CAP ETF
25434V500
14862580
228374
SH
SOLE
228374
0
0
DOUBLELINE ETF TRUST
SHILLER CAPE U S
25861R204
454013
15150
SH
SOLE
15150
0
0
DUKE ENERGY CORP NEW
COM NEW
26441C204
1675132
15548
SH
SOLE
15548
0
0
ELI LILLY & CO
COM
532457108
1338662
1734
SH
SOLE
1734
0
0
EXTREME NETWORKS
COM
30226D106
420927
25145
SH
SOLE
25145
0
0
EXXON MOBIL CORP
COM
30231G102
845231
7857
SH
SOLE
7857
0
0
FEDEX CORP
COM
31428X106
366751
1304
SH
SOLE
1304
0
0
FIDELITY COVINGTON TRUST
MSCI HLTH CARE I
316092600
5599046
85678
SH
SOLE
85678
0
0
FIDELITY COVINGTON TRUST
MSCI INDL INDX
316092709
1750620
24899
SH
SOLE
24899
0
0
FIDELITY COVINGTON TRUST
MSCI INFO TECH I
316092808
14814297
80129
SH
SOLE
80129
0
0
FIDELITY COVINGTON TRUST
MSCI RL EST ETF
316092857
513
19
SH
SOLE
19
0
0
FIRST TR EXCHNG TRADED FD VI
FT ENERGY INCOME
33740F276
572285
29363
SH
SOLE
29363
0
0
GLOBAL X FDS
S&P 500 COVERED
37954Y475
367840
8779
SH
SOLE
8779
0
0
GLOBAL X FDS
NASDAQ 100 COVER
37954Y483
49048
2692
SH
SOLE
2692
0
0
GLOBAL X FDS
LITHIUM BTRY ETF
37954Y855
1430359
35075
SH
SOLE
35075
0
0
GLOBAL X FDS
GLOBAL X URANIUM
37954Y871
5356
200
SH
SOLE
200
0
0
GOLDMAN SACHS PHYSICAL GOLD
UNIT
38150K103
292287
11270
SH
SOLE
11270
0
0
HEALTHCARE RLTY TR
CL A COM
42226K105
2257556
133189
SH
SOLE
133189
0
0
HEALTHPEAK PROPERTIES INC
COM
42250P103
944973
46619
SH
SOLE
46619
0
0
HOME DEPOT INC
COM
437076102
336490
865
SH
SOLE
865
0
0
INVESCO EXCHANGE TRADED FD T
S&P500 EQL WGT
46137V357
5257
30
SH
SOLE
30
0
0
INVESCO EXCHANGE TRADED FD T
FTSE RAFI 1000
46137V613
191615
4750
SH
SOLE
4750
0
0
INVESCO EXCHANGE TRADED FD T
DORSEY WRIGHT HE
46137V852
23183
579
SH
SOLE
579
0
0
IRON MTN INC DEL
COM
46284V101
475413
4523
SH
SOLE
4523
0
0
ISHARES TR
SELECT DIVID ETF
464287168
382046
2910
SH
SOLE
2910
0
0
ISHARES TR
CORE S&P500 ETF
464287200
24793460
42117
SH
SOLE
42117
0
0
ISHARES TR
MSCI EMG MKT ETF
464287234
54366
1300
SH
SOLE
1300
0
0
ISHARES TR
S&P 500 GRWT ETF
464287309
85082
838
SH
SOLE
838
0
0
ISHARES TR
MSCI EAFE ETF
464287465
215960
2856
SH
SOLE
2856
0
0
ISHARES TR
RUS MD CP GR ETF
464287481
397742
3138
SH
SOLE
3138
0
0
ISHARES TR
RUS MID CAP ETF
464287499
842452
9530
SH
SOLE
9530
0
0
ISHARES TR
CORE S&P MCP ETF
464287507
13790667
221324
SH
SOLE
221324
0
0
ISHARES TR
ISHARES SEMICDTR
464287523
2545282
11812
SH
SOLE
11812
0
0
ISHARES TR
RUS 1000 VAL ETF
464287598
24993
135
SH
SOLE
135
0
0
ISHARES TR
S&P MC 400GR ETF
464287606
40009
440
SH
SOLE
440
0
0
ISHARES TR
RUS 1000 GRW ETF
464287614
20079
50
SH
SOLE
50
0
0
ISHARES TR
RUS 2000 VAL ETF
464287630
21342
130
SH
SOLE
130
0
0
ISHARES TR
RUS 2000 GRW ETF
464287648
465693
1618
SH
SOLE
1618
0
0
ISHARES TR
RUSSELL 2000 ETF
464287655
232637
1053
SH
SOLE
1053
0
0
ISHARES TR
RUSSELL 3000 ETF
464287689
3677
11
SH
SOLE
11
0
0
ISHARES TR
U.S. TECH ETF
464287721
14676
92
SH
SOLE
92
0
0
ISHARES TR
U.S. REAL ES ETF
464287739
62629
673
SH
SOLE
673
0
0
ISHARES TR
US HLTHCARE ETF
464287762
523090
8977
SH
SOLE
8977
0
0
ISHARES TR
CORE S&P SCP ETF
464287804
110199
956
SH
SOLE
956
0
0
ISHARES TR
S&P SML 600 GWT
464287887
2707
20
SH
SOLE
20
0
0
ISHARES TR
SHRT NAT MUN ETF
464288158
364644
3457
SH
SOLE
3457
0
0
ISHARES TR
GL CLEAN ENE ETF
464288224
21542
1893
SH
SOLE
1893
0
0
ISHARES TR
NATIONAL MUN ETF
464288414
3943309
37009
SH
SOLE
37009
0
0
ISHARES TR
ASIA 50 ETF
464288430
950
14
SH
SOLE
14
0
0
ISHARES TR
IBOXX HI YD ETF
464288513
11640
148
SH
SOLE
148
0
0
ISHARES TR
CRE U S REIT ETF
464288521
35532
620
SH
SOLE
620
0
0
ISHARES TR
ISHS 1-5YR INVS
464288646
1633462
31595
SH
SOLE
31595
0
0
ISHARES TR
U.S. MED DVC ETF
464288810
2324933
39845
SH
SOLE
39845
0
0
ISHARES TR
CORE HIGH DV ETF
46429B663
205773
1833
SH
SOLE
1833
0
0
ISHARES TR
ESG AWRE 1 5 YR
46435G243
170751
6913
SH
SOLE
6913
0
0
ISHARES TR
HIGH YLD SYSTM B
46435G250
899079
19125
SH
SOLE
19125
0
0
ISHARES TR
CORE MSCI INTL
46435G326
62729
973
SH
SOLE
973
0
0
ISHARES TR
ESG SCRND S&P SM
46436E544
79097
1923
SH
SOLE
1923
0
0
ISHARES TR
ESG SCRD S&P MID
46436E551
93127
2226
SH
SOLE
2226
0
0
ISHARES TR
ESG SCRND S&P500
46436E569
303687
6704
SH
SOLE
6704
0
0
ISHARES TR
0-3 MNTH TREASRY
46436E718
200038
1994
SH
SOLE
1994
0
0
J P MORGAN EXCHANGE TRADED F
INCOME ETF
46641Q159
6560483
143807
SH
SOLE
143807
0
0
J P MORGAN EXCHANGE TRADED F
EQUITY PREMIUM
46641Q332
10604858
184336
SH
SOLE
184336
0
0
J P MORGAN EXCHANGE TRADED F
NASDAQ EQT PREM
46654Q203
6754571
119804
SH
SOLE
119804
0
0
J P MORGAN EXCHANGE TRADED F
U S TECH LEADERS
46654Q732
1513
20
SH
SOLE
20
0
0
JOHNSON & JOHNSON
COM
478160104
385599
2666
SH
SOLE
2666
0
0
JPMORGAN CHASE & CO.
COM
46625H100
2032662
8480
SH
SOLE
8480
0
0
KINDER MORGAN INC DEL
COM
49456B101
1756724
64114
SH
SOLE
64114
0
0
LOWES COS INC
COM
548661107
2563275
10386
SH
SOLE
10386
0
0
META PLATFORMS INC
CL A
30303M102
4570507
7806
SH
SOLE
7806
0
0
MICROSOFT CORP
COM
594918104
2202993
5227
SH
SOLE
5227
0
0
NEXTERA ENERGY INC
COM
65339F101
879798
12272
SH
SOLE
12272
0
0
NOVARTIS AG
SPONSORED ADR
66987V109
280058
2878
SH
SOLE
2878
0
0
NUVEEN S&P 500 BUY-WRITE INC
COM
6706ER101
276918
19794
SH
SOLE
19794
0
0
NVIDIA CORPORATION
COM
67066G104
1454365
10830
SH
SOLE
10830
0
0
PGIM ETF TR
PGIM ULTRA SH BD
69344A107
2294908
46315
SH
SOLE
46315
0
0
PGIM ETF TR
TOTAL RETURN BON
69344A800
6562327
160213
SH
SOLE
160213
0
0
PHILLIPS 66
COM
718546104
590818
5186
SH
SOLE
5186
0
0
PIMCO INCOME STRATEGY FD
COM
72201H108
185349
22118
SH
SOLE
22118
0
0
PROCTER AND GAMBLE CO
COM
742718109
696115
4152
SH
SOLE
4152
0
0
PROGRESSIVE CORP
COM
743315103
1303718
5441
SH
SOLE
5441
0
0
QUANTUMSCAPE CORP
COM CL A
74767V109
608273
117201
SH
SOLE
117201
0
0
REAVES UTIL INCOME FD
COM SH BEN INT
756158101
693741
21891
SH
SOLE
21891
0
0
ROYAL BK CDA
COM
780087102
391601
3250
SH
SOLE
3250
0
0
SCHWAB STRATEGIC TR
US BRD MKT ETF
808524102
227114
10005
SH
SOLE
10005
0
0
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
410147
17694
SH
SOLE
17694
0
0
SCHWAB STRATEGIC TR
US LCAP GR ETF
808524300
90856
3260
SH
SOLE
3260
0
0
SCHWAB STRATEGIC TR
US LCAP VA ETF
808524409
2581
99
SH
SOLE
99
0
0
SCHWAB STRATEGIC TR
US MID-CAP ETF
808524508
1697210
61249
SH
SOLE
61249
0
0
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
1365356
52798
SH
SOLE
52798
0
0
SCHWAB STRATEGIC TR
5 10YR CORP BD
808524698
574
26
SH
SOLE
26
0
0
SCHWAB STRATEGIC TR
EMRG MKTEQ ETF
808524706
3458249
129863
SH
SOLE
129863
0
0
SCHWAB STRATEGIC TR
1000 INDEX ETF
808524722
934
33
SH
SOLE
33
0
0
SCHWAB STRATEGIC TR
FUNDAMENTAL EMER
808524730
581
20
SH
SOLE
20
0
0
SCHWAB STRATEGIC TR
FUNDAMENTAL INTL
808524748
341
10
SH
SOLE
10
0
0
SCHWAB STRATEGIC TR
FUNDAMENTAL INTL
808524755
531
16
SH
SOLE
16
0
0
SCHWAB STRATEGIC TR
FUNDAMENTAL US S
808524763
653
22
SH
SOLE
22
0
0
SCHWAB STRATEGIC TR
FUNDAMENTAL US L
808524771
995
42
SH
SOLE
42
0
0
SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
6093697
223049
SH
SOLE
223049
0
0
SCHWAB STRATEGIC TR
INTL EQTY ETF
808524805
11923633
644521
SH
SOLE
644521
0
0
SCHWAB STRATEGIC TR
US REIT ETF
808524847
227890
10821
SH
SOLE
10821
0
0
SCHWAB STRATEGIC TR
INT-TRM U.S TRES
808524854
243
10
SH
SOLE
10
0
0
SCHWAB STRATEGIC TR
INTL SCEQT ETF
808524888
206
6
SH
SOLE
6
0
0
SELECT SECTOR SPDR TR
SBI MATERIALS
81369Y100
26252
312
SH
SOLE
312
0
0
SELECT SECTOR SPDR TR
SBI HEALTHCARE
81369Y209
37419
272
SH
SOLE
272
0
0
SELECT SECTOR SPDR TR
SBI CONS STPLS
81369Y308
45044
573
SH
SOLE
573
0
0
SELECT SECTOR SPDR TR
SBI CONS DISCR
81369Y407
62145
277
SH
SOLE
277
0
0
SELECT SECTOR SPDR TR
FINANCIAL
81369Y605
49683
1028
SH
SOLE
1028
0
0
SELECT SECTOR SPDR TR
INDL
81369Y704
50201
381
SH
SOLE
381
0
0
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
1594855
6859
SH
SOLE
6859
0
0
SELECT SECTOR SPDR TR
RL EST SEL SEC
81369Y860
3742
92
SH
SOLE
92
0
0
SELECT SECTOR SPDR TR
SBI INT-UTILS
81369Y886
70770
935
SH
SOLE
935
0
0
SOUTHERN CO
COM
842587107
1793752
21790
SH
SOLE
21790
0
0
SPDR S&P 500 ETF TR
TR UNIT
78462F103
1303963
2225
SH
SOLE
2225
0
0
SPDR SER TR
S&P 600 SMCP VAL
78464A300
873
10
SH
SOLE
10
0
0
SPDR SER TR
BBG CONV SEC ETF
78464A359
60365
775
SH
SOLE
775
0
0
SPDR SER TR
BLOOMBERG EMERGI
78464A391
117
6
SH
SOLE
6
0
0
SPDR SER TR
S&P DIVID ETF
78464A763
81902
620
SH
SOLE
620
0
0
SPDR SER TR
PORTFOLIO S&P400
78464A847
67816
1240
SH
SOLE
1240
0
0
STRYKER CORPORATION
COM
863667101
255639
710
SH
SOLE
710
0
0
T ROWE PRICE ETF INC
ULTRA SHRT TRM
87283Q701
2697901
54424
SH
SOLE
54424
0
0
VALERO ENERGY CORP
COM
91913Y100
271419
2214
SH
SOLE
2214
0
0
VANGUARD ADMIRAL FDS INC
500 GRTH IDX F
921932505
4025196
10996
SH
SOLE
10996
0
0
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
580556
1077
SH
SOLE
1077
0
0
VANGUARD INDEX FDS
MCAP VL IDXVIP
922908512
80076
495
SH
SOLE
495
0
0
VANGUARD INDEX FDS
MCAP GR IDXVIP
922908538
203000
800
SH
SOLE
800
0
0
VANGUARD INDEX FDS
REAL ESTATE ETF
922908553
97275
1092
SH
SOLE
1092
0
0
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
9116
46
SH
SOLE
46
0
0
VANGUARD INDEX FDS
MID CAP ETF
922908629
27734
105
SH
SOLE
105
0
0
VANGUARD INDEX FDS
SMALL CP ETF
922908751
109568
456
SH
SOLE
456
0
0
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
882646
3046
SH
SOLE
3046
0
0
VANGUARD WHITEHALL FDS
HIGH DIV YLD
921946406
7375375
57805
SH
SOLE
57805
0
0
VANGUARD WORLD FD
HEALTH CAR ETF
92204A504
132172
521
SH
SOLE
521
0
0
VANGUARD WORLD FD
INF TECH ETF
92204A702
348208
560
SH
SOLE
560
0
0
VANGUARD WORLD FD
COMM SRVC ETF
92204A884
28668
185
SH
SOLE
185
0
0
VERIZON COMMUNICATIONS INC
COM
92343V104
315526
7890
SH
SOLE
7890
0
0
VISA INC
COM CL A
92826C839
3753796
11878
SH
SOLE
11878
0
0
WALMART INC
COM
931142103
1557724
17241
SH
SOLE
17241
0
0