0001398344-23-013242.txt : 20230719
0001398344-23-013242.hdr.sgml : 20230719
20230719155727
ACCESSION NUMBER: 0001398344-23-013242
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20230630
FILED AS OF DATE: 20230719
DATE AS OF CHANGE: 20230719
EFFECTIVENESS DATE: 20230719
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Armor Investment Advisors, LLC
CENTRAL INDEX KEY: 0001694079
IRS NUMBER: 593794918
STATE OF INCORPORATION: NC
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-17653
FILM NUMBER: 231096661
BUSINESS ADDRESS:
STREET 1: 4101 LAKE BOONE TRAIL, SUITE 208
CITY: RALEIGH
STATE: NC
ZIP: 27607
BUSINESS PHONE: 919-571-4382
MAIL ADDRESS:
STREET 1: 4101 LAKE BOONE TRAIL, SUITE 208
CITY: RALEIGH
STATE: NC
ZIP: 27607
13F-HR
1
primary_doc.xml
X0202
13F-HR
LIVE
false
false
false
0001694079
XXXXXXXX
06-30-2023
06-30-2023
false
Armor Investment Advisors, LLC
4101 LAKE BOONE TRAIL, SUITE 208
RALEIGH
NC
27607
13F HOLDINGS REPORT
028-17653
000134200
801-63981
N
John Vietor Purrington
CEO
919-571-4382
/s/ John Vietor Purrington
Raleigh
NC
07-19-2023
0
160
165058492
INFORMATION TABLE
2
fp0084335-1_13fhr-table.xml
ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
1507722
4886
SH
SOLE
4886
0
0
ADVISORS INNER CIRCLE FD III
STRATEGAS MACRO
00775Y645
1943531
83291
SH
SOLE
83291
0
0
ALPHABET INC
CAP STK CL C
02079K107
189046
1563
SH
SOLE
1563
0
0
ALPHABET INC
CAP STK CL A
02079K305
27531
230
SH
SOLE
230
0
0
AMAZON COM INC
COM
023135106
283349
2174
SH
SOLE
2174
0
0
AON PLC
SHS CL A
G0403H108
958254
2776
SH
SOLE
2776
0
0
APPLE INC
COM
037833100
630882
3252
SH
SOLE
3252
0
0
ASML HOLDING N V
N Y REGISTRY SHS
N07059210
589947
814
SH
SOLE
814
0
0
AT&T INC
COM
00206R102
476974
29904
SH
SOLE
29904
0
0
BECTON DICKINSON & CO
COM
075887109
1561355
5914
SH
SOLE
5914
0
0
BOEING CO
COM
097023105
661987
3135
SH
SOLE
3135
0
0
BOSTON SCIENTIFIC CORP
COM
101137107
460414
8512
SH
SOLE
8512
0
0
CAPITAL GROUP GROWTH ETF
SHS CREATION UNI
14020G101
4827117
191324
SH
SOLE
191324
0
0
CISCO SYS INC
COM
17275R102
345106
6670
SH
SOLE
6670
0
0
COMCAST CORP NEW
CL A
20030N101
250173
6021
SH
SOLE
6021
0
0
CONOCOPHILLIPS
COM
20825C104
291154
2810
SH
SOLE
2810
0
0
DEERE & CO
COM
244199105
2104653
5194
SH
SOLE
5194
0
0
DEVON ENERGY CORP NEW
COM
25179M103
242909
5025
SH
SOLE
5025
0
0
DIGITAL RLTY TR INC
COM
253868103
3069859
26959
SH
SOLE
26959
0
0
DIMENSIONAL ETF TRUST
US SMALL CAP ETF
25434V500
7373986
134562
SH
SOLE
134562
0
0
DOMINION ENERGY INC
COM
25746U109
873076
16858
SH
SOLE
16858
0
0
DUKE ENERGY CORP NEW
COM NEW
26441C204
2524058
28126
SH
SOLE
28126
0
0
EATON VANCE RISK-MANAGED DIV
COM
27829G106
94119
11450
SH
SOLE
11450
0
0
EXXON MOBIL CORP
COM
30231G102
1752076
16336
SH
SOLE
16336
0
0
FEDEX CORP
COM
31428X106
1137168
4587
SH
SOLE
4587
0
0
FIDELITY COVINGTON TRUST
MSCI HLTH CARE I
316092600
4916870
77897
SH
SOLE
77897
0
0
FIDELITY COVINGTON TRUST
MSCI INDL INDX
316092709
1118922
19675
SH
SOLE
19675
0
0
FIDELITY COVINGTON TRUST
MSCI INFO TECH I
316092808
8554858
65484
SH
SOLE
65484
0
0
FIDELITY COVINGTON TRUST
MSCI RL EST ETF
316092857
753
30
SH
SOLE
30
0
0
FIDELITY COVINGTON TRUST
MSCI UTILS INDEX
316092865
85
2
SH
SOLE
2
0
0
FIRST TR ENERGY INFRASTRCTR
COM
33738C103
961091
65380
SH
SOLE
65380
0
0
FIRST TR INTER DURATN PFD &
COM
33718W103
162421
10472
SH
SOLE
10472
0
0
GLOBAL X FDS
S&P 500 COVERED
37954Y475
762750
18581
SH
SOLE
18581
0
0
GLOBAL X FDS
NASDAQ 100 COVER
37954Y483
3783697
213166
SH
SOLE
213166
0
0
GLOBAL X FDS
LITHIUM BTRY ETF
37954Y855
943700
14514
SH
SOLE
14514
0
0
GOLDMAN SACHS PHYSICAL GOLD
UNIT
38150K103
214524
11270
SH
SOLE
11270
0
0
HEALTHCARE RLTY TR
CL A COM
42226K105
1474307
78171
SH
SOLE
78171
0
0
HEALTHPEAK PROPERTIES INC
COM
42250P103
562578
27989
SH
SOLE
27989
0
0
HOME DEPOT INC
COM
437076102
230495
742
SH
SOLE
742
0
0
INTEL CORP
COM
458140100
256907
7683
SH
SOLE
7683
0
0
IRON MTN INC DEL
COM
46284V101
567973
9996
SH
SOLE
9996
0
0
ISHARES TR
SELECT DIVID ETF
464287168
630847
5568
SH
SOLE
5568
0
0
ISHARES TR
TIPS BD ETF
464287176
26905
250
SH
SOLE
250
0
0
ISHARES TR
CORE S&P500 ETF
464287200
4682701
10506
SH
SOLE
10506
0
0
ISHARES TR
CORE US AGGBD ET
464287226
294
3
SH
SOLE
3
0
0
ISHARES TR
MSCI EMG MKT ETF
464287234
51428
1300
SH
SOLE
1300
0
0
ISHARES TR
IBOXX INV CP ETF
464287242
7137
66
SH
SOLE
66
0
0
ISHARES TR
S&P 500 GRWT ETF
464287309
21496
305
SH
SOLE
305
0
0
ISHARES TR
S&P 500 VAL ETF
464287408
199
1
SH
SOLE
1
0
0
ISHARES TR
20 YR TR BD ETF
464287432
1338
13
SH
SOLE
13
0
0
ISHARES TR
7-10 YR TRSY BD
464287440
4250
44
SH
SOLE
44
0
0
ISHARES TR
MSCI EAFE ETF
464287465
197870
2729
SH
SOLE
2729
0
0
ISHARES TR
RUS MD CP GR ETF
464287481
323421
3347
SH
SOLE
3347
0
0
ISHARES TR
RUS MID CAP ETF
464287499
714672
9786
SH
SOLE
9786
0
0
ISHARES TR
CORE S&P MCP ETF
464287507
6481534
24788
SH
SOLE
24788
0
0
ISHARES TR
ISHARES SEMICDTR
464287523
2096561
4133
SH
SOLE
4133
0
0
ISHARES TR
RUS 1000 VAL ETF
464287598
21307
135
SH
SOLE
135
0
0
ISHARES TR
S&P MC 400GR ETF
464287606
33000
440
SH
SOLE
440
0
0
ISHARES TR
RUS 2000 VAL ETF
464287630
18304
130
SH
SOLE
130
0
0
ISHARES TR
RUS 2000 GRW ETF
464287648
453289
1868
SH
SOLE
1868
0
0
ISHARES TR
RUSSELL 2000 ETF
464287655
169479
905
SH
SOLE
905
0
0
ISHARES TR
U.S. REAL ES ETF
464287739
66290
766
SH
SOLE
766
0
0
ISHARES TR
US HLTHCARE ETF
464287762
642339
2292
SH
SOLE
2292
0
0
ISHARES TR
CORE S&P SCP ETF
464287804
93813
941
SH
SOLE
941
0
0
ISHARES TR
S&P SML 600 GWT
464287887
2299
20
SH
SOLE
20
0
0
ISHARES TR
SHRT NAT MUN ETF
464288158
557967
5363
SH
SOLE
5363
0
0
ISHARES TR
GL CLEAN ENE ETF
464288224
84290
4581
SH
SOLE
4581
0
0
ISHARES TR
NATIONAL MUN ETF
464288414
1121626
10509
SH
SOLE
10509
0
0
ISHARES TR
ASIA 50 ETF
464288430
46301
777
SH
SOLE
777
0
0
ISHARES TR
IBOXX HI YD ETF
464288513
44592
594
SH
SOLE
594
0
0
ISHARES TR
CRE U S REIT ETF
464288521
35987
700
SH
SOLE
700
0
0
ISHARES TR
MBS ETF
464288588
10259
110
SH
SOLE
110
0
0
ISHARES TR
ISHS 5-10YR INVT
464288638
8091
160
SH
SOLE
160
0
0
ISHARES TR
ISHS 1-5YR INVS
464288646
1554718
30989
SH
SOLE
30989
0
0
ISHARES TR
3 7 YR TREAS BD
464288661
6224
54
SH
SOLE
54
0
0
ISHARES TR
U.S. MED DVC ETF
464288810
2078615
36816
SH
SOLE
36816
0
0
ISHARES TR
ESG AWRE 1 5 YR
46435G243
269179
11258
SH
SOLE
11258
0
0
ISHARES TR
HIGH YLD BD FCTR
46435G250
735270
16449
SH
SOLE
16449
0
0
ISHARES TR
ESG ADVNCD HY BD
46435G441
32928
747
SH
SOLE
747
0
0
ISHARES TR
ESG SCRND S&P SM
46436E544
104465
2983
SH
SOLE
2983
0
0
ISHARES TR
ESG SCRD S&P MID
46436E551
130905
3675
SH
SOLE
3675
0
0
ISHARES TR
ESG SCRND S&P500
46436E569
396384
11722
SH
SOLE
11722
0
0
J P MORGAN EXCHANGE TRADED F
INCOME ETF
46641Q159
4368456
96647
SH
SOLE
96647
0
0
J P MORGAN EXCHANGE TRADED F
EQUITY PREMIUM
46641Q332
4627137
83628
SH
SOLE
83628
0
0
JOHNSON & JOHNSON
COM
478160104
1040128
6284
SH
SOLE
6284
0
0
JPMORGAN CHASE & CO
COM
46625H100
2111498
14518
SH
SOLE
14518
0
0
KINDER MORGAN INC DEL
COM
49456B101
360415
20930
SH
SOLE
20930
0
0
LILLY ELI & CO
COM
532457108
1053329
2246
SH
SOLE
2246
0
0
LOWES COS INC
COM
548661107
3695160
16372
SH
SOLE
16372
0
0
META PLATFORMS INC
CL A
30303M102
2625580
9149
SH
SOLE
9149
0
0
MICROSOFT CORP
COM
594918104
498823
1465
SH
SOLE
1465
0
0
NEXTERA ENERGY INC
COM
65339F101
719888
9702
SH
SOLE
9702
0
0
NOVARTIS AG
SPONSORED ADR
66987V109
769237
7623
SH
SOLE
7623
0
0
NUVEEN S&P 500 BUY-WRITE INC
COM
6706ER101
471132
35238
SH
SOLE
35238
0
0
NVIDIA CORPORATION
COM
67066G104
489857
1158
SH
SOLE
1158
0
0
PGIM ETF TR
PGIM ULTRA SH BD
69344A107
1984701
40168
SH
SOLE
40168
0
0
PGIM ETF TR
TOTAL RETURN BON
69344A800
4296071
103916
SH
SOLE
103916
0
0
PHILLIPS 66
COM
718546104
1017185
10665
SH
SOLE
10665
0
0
PIMCO ETF TR
0-5 HIGH YIELD
72201R783
84168
923
SH
SOLE
923
0
0
PIMCO ETF TR
ENHAN SHRT MA AC
72201R833
196427
1969
SH
SOLE
1969
0
0
PIMCO INCOME STRATEGY FD
COM
72201H108
328411
40099
SH
SOLE
40099
0
0
PROCTER AND GAMBLE CO
COM
742718109
1573918
10372
SH
SOLE
10372
0
0
PROGRESSIVE CORP
COM
743315103
719034
5432
SH
SOLE
5432
0
0
QUANTUMSCAPE CORP
COM CL A
74767V109
323092
40437
SH
SOLE
40437
0
0
REAVES UTIL INCOME FD
COM SH BEN INT
756158101
338472
12344
SH
SOLE
12344
0
0
ROYAL BK CDA
COM
780087102
359165
3760
SH
SOLE
3760
0
0
SCHWAB STRATEGIC TR
US BRD MKT ETF
808524102
190249
3680
SH
SOLE
3680
0
0
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
344595
6580
SH
SOLE
6580
0
0
SCHWAB STRATEGIC TR
US LCAP GR ETF
808524300
81696
1090
SH
SOLE
1090
0
0
SCHWAB STRATEGIC TR
US LCAP VA ETF
808524409
42736
637
SH
SOLE
637
0
0
SCHWAB STRATEGIC TR
US MID-CAP ETF
808524508
1558824
21946
SH
SOLE
21946
0
0
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
1692476
38641
SH
SOLE
38641
0
0
SCHWAB STRATEGIC TR
EMRG MKTEQ ETF
808524706
1992132
80882
SH
SOLE
80882
0
0
SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
4816127
66320
SH
SOLE
66320
0
0
SCHWAB STRATEGIC TR
INTL EQTY ETF
808524805
5392596
151265
SH
SOLE
151265
0
0
SCHWAB STRATEGIC TR
US REIT ETF
808524847
228657
11708
SH
SOLE
11708
0
0
SCHWAB STRATEGIC TR
SHT TM US TRES
808524862
2067
43
SH
SOLE
43
0
0
SELECT SECTOR SPDR TR
SBI MATERIALS
81369Y100
25855
312
SH
SOLE
312
0
0
SELECT SECTOR SPDR TR
SBI HEALTHCARE
81369Y209
30528
230
SH
SOLE
230
0
0
SELECT SECTOR SPDR TR
SBI CONS STPLS
81369Y308
38049
513
SH
SOLE
513
0
0
SELECT SECTOR SPDR TR
SBI CONS DISCR
81369Y407
36849
217
SH
SOLE
217
0
0
SELECT SECTOR SPDR TR
FINANCIAL
81369Y605
22451
666
SH
SOLE
666
0
0
SELECT SECTOR SPDR TR
SBI INT-INDS
81369Y704
30586
285
SH
SOLE
285
0
0
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
1582648
9103
SH
SOLE
9103
0
0
SELECT SECTOR SPDR TR
RL EST SEL SEC
81369Y860
3467
92
SH
SOLE
92
0
0
SELECT SECTOR SPDR TR
SBI INT-UTILS
81369Y886
36319
555
SH
SOLE
555
0
0
SERVICE PPTYS TR
COM SH BEN INT
81761L102
2644009
304259
SH
SOLE
304259
0
0
SOUTHERN CO
COM
842587107
2406150
34251
SH
SOLE
34251
0
0
SPDR S&P 500 ETF TR
TR UNIT
78462F103
994665
2244
SH
SOLE
2244
0
0
SPDR SER TR
S&P 600 SMCP VAL
78464A300
1544
20
SH
SOLE
20
0
0
SPDR SER TR
BBG CONV SEC ETF
78464A359
54211
775
SH
SOLE
775
0
0
SPDR SER TR
S&P DIVID ETF
78464A763
92303
753
SH
SOLE
753
0
0
SPDR SER TR
PORTFOLIO S&P400
78464A847
56904
1240
SH
SOLE
1240
0
0
STRYKER CORPORATION
COM
863667101
245292
804
SH
SOLE
804
0
0
SYSCO CORP
COM
871829107
873541
11773
SH
SOLE
11773
0
0
T ROWE PRICE ETF INC
ULTRA SHRT TRM
87283Q701
3197094
65642
SH
SOLE
65642
0
0
VALERO ENERGY CORP
COM
91913Y100
259350
2211
SH
SOLE
2211
0
0
VANECK ETF TRUST
GREEN BOND ETF
92189F171
225403
9676
SH
SOLE
9676
0
0
VANECK ETF TRUST
BDC INCOME ETF
92189F411
2304
150
SH
SOLE
150
0
0
VANECK ETF TRUST
FALLEN ANGEL HG
92189F437
1055
38
SH
SOLE
38
0
0
VANGUARD ADMIRAL FDS INC
500 GRTH IDX F
921932505
3999885
15742
SH
SOLE
15742
0
0
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
438711
1077
SH
SOLE
1077
0
0
VANGUARD INDEX FDS
MCAP VL IDXVIP
922908512
68498
495
SH
SOLE
495
0
0
VANGUARD INDEX FDS
REAL ESTATE ETF
922908553
96512
1155
SH
SOLE
1155
0
0
VANGUARD INDEX FDS
SML CP GRW ETF
922908595
7352
32
SH
SOLE
32
0
0
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
14390
87
SH
SOLE
87
0
0
VANGUARD INDEX FDS
MID CAP ETF
922908629
22016
100
SH
SOLE
100
0
0
VANGUARD INDEX FDS
GROWTH ETF
922908736
54045
191
SH
SOLE
191
0
0
VANGUARD INDEX FDS
VALUE ETF
922908744
57408
404
SH
SOLE
404
0
0
VANGUARD INDEX FDS
SMALL CP ETF
922908751
11138
56
SH
SOLE
56
0
0
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
65681
298
SH
SOLE
298
0
0
VANGUARD WHITEHALL FDS
HIGH DIV YLD
921946406
6810041
64203
SH
SOLE
64203
0
0
VANGUARD WORLD FDS
HEALTH CAR ETF
92204A504
127551
521
SH
SOLE
521
0
0
VANGUARD WORLD FDS
INF TECH ETF
92204A702
210026
475
SH
SOLE
475
0
0
VANGUARD WORLD FDS
COMM SRVC ETF
92204A884
19667
185
SH
SOLE
185
0
0
VERIZON COMMUNICATIONS INC
COM
92343V104
1815608
48820
SH
SOLE
48820
0
0
VISA INC
COM CL A
92826C839
2865759
12067
SH
SOLE
12067
0
0
VODAFONE GROUP PLC NEW
SPONSORED ADR
92857W308
736344
77920
SH
SOLE
77920
0
0
WALMART INC
COM
931142103
1530623
9738
SH
SOLE
9738
0
0
WELLTOWER INC
COM
95040Q104
206270
2550
SH
SOLE
2550
0
0