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Segment Information
 12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
Segment Information Segment Information
The Company operates in one reportable segment providing personal property and casualty insurance products within the United States and Europe, including the UK. Insurance coverage under the homeowners multi-peril, inland marine and general liability and private passenger auto lines of business are offered to individual customers through its direct to consumer distribution channel which follows the same underwriting and claims process.
The Company's Chief Operating Decision Makers (CODM) is the Chief Executive Officer. The CODM manages the Company’s operations, evaluates the operating performance and decides on allocation of resources based on segment / consolidated net income (loss). Loss and loss adjustment expenses and advertising expenses (growth spend), as included in “Sales and marketing expenses”, in the consolidated statements of operations and comprehensive income, represents the significant expenses which are regularly provided and reviewed by the CODM.

The operating results of the personal property and casualty insurance reportable segment is presented in the following table below:

Years ended December 31,
202420232022
Total revenue$526.5 $429.8 $256.7 
less: Loss and loss adjustment expenses, net277.0 280.4 167.3 
         Other insurance expense76.8 59.2 44.0 
         Sales and marketing44.8 46.7 49.8 
         Advertising expenses121.5 55.2 88.5 
         Technology development85.8 88.8 79.6 
         General and administrative98.0 102.2 101.7 
         Interest expense6.2 0.4 — 
         Depreciation and amortization20.0 20.0 12.2 
         Other expenses (1)
0.3 6.7 8.4 
         Income tax (benefit) expense(1.7)7.1 3.0 
Segment / Consolidated Net loss$(202.2)$(236.9)$(297.8)
(1) Includes asset impairment charge of $0.3 million related to the New York office sublease in 2024, asset impairment charge of $3.7 million related to the San Francisco office sublease and accrual for a potential liability claim related to Metromile of $3.0 million in 2023, and transaction and integration costs related to the Metromile acquisition of $8.4 million in 2022.

The measure of segment assets is based on total assets as reported on the consolidated balance sheets. The Company does not allocate its assets, including investments, or income taxes in evaluating the segment / consolidated net income (loss).
Entity-Wide Disclosure
The Company operates primarily within the U.S. and does not have revenue from transactions with a single policyholder representing 10% or more of its revenues. Gross written premium by location is as follows ($ in millions):

 Years ended December 31,
 202420232022
LocationAmount% of GWPAmount% of GWPAmount% of GWP
California$225.6 24.3 %$191.6 25.9 %$142.0 25.6 %
Texas133.7 14.4 %117.5 15.9 %91.3 16.4 %
New York96.3 10.4 %80.8 10.9 %66.0 11.9 %
New Jersey44.3 4.8 %37.6 5.1 %28.3 5.1 %
Illinois43.7 4.7 %35.3 4.8 %26.3 4.7 %
Washington38.9 4.2 %25.9 3.5 %15.8 2.8 %
Colorado 29.2 3.1 %22.0 3.0 %15.8 2.8 %
Georgia27.2 2.9 %22.6 3.1 %19.8 3.6 %
Pennsylvania24.9 2.7 %19.7 2.7 %14.4 2.6 %
Arizona22.4 2.4 %18.0 2.4 %12.4 2.2 %
All others222.8 23.9 %158.1 21.4 %119.2 21.5 %
United States$909.0 97.8 %$729.1 98.7 %$551.3 99.2 %
Europe and U.K.20.0 2.2 %9.3 1.3 %4.4 0.8 %
Total$929.0 100.0 %$738.4 100.0 %$555.7 100.0 %