<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001685649</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001341766</issuerCik>
      <issuerName>Celsius Holdings, Inc.</issuerName>
      <secFileNumber>001-34611</secFileNumber>
      <issuerAddress>
        <com:street1>2424 N. FEDERAL HWY</com:street1>
        <com:street2>SUITE 208</com:street2>
        <com:city>BOCA RATON</com:city>
        <com:stateOrCountry>FL</com:stateOrCountry>
        <com:zipCode>33431</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>561-276-2239</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Kravitz Hal</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>COMMON STOCK</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>MAXIM GROUP</name>
        <address>
          <com:street1>300 Park Ave,</com:street1>
          <com:street2>16th Floor</com:street2>
          <com:city>NEW YORK</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10010</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>172000</noOfUnitsSold>
      <aggregateMarketValue>8881323.20</aggregateMarketValue>
      <noOfUnitsOutstanding>76000000</noOfUnitsOutstanding>
      <approxSaleDate>12/07/2023</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <acquiredDate>12/07/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Common Stock</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Celsius Holdings Inc</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>172000</amountOfSecuritiesAcquired>
      <paymentDate>12/07/2023</paymentDate>
      <natureOfPayment>Compensatory Payment</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>12/07/2023</noticeDate>
      <signature>HAL KRAVITZ</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
