<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001673529</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000021665</issuerCik>
      <issuerName>COLGATE PALMOLIVE CO</issuerName>
      <secFileNumber>001-00644</secFileNumber>
      <issuerAddress>
        <com:street1>300 PARK AVE</com:street1>
        <com:city>NEW YORK</com:city>
        <com:stateOrCountry>NY</com:stateOrCountry>
        <com:zipCode>10022</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>2123102000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>MEJIA MARIA FERNANDA</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Member of immediate family of any of the foregoing</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Merrill Lynch</name>
        <address>
          <com:street1>250 Monroe Ave</com:street1>
          <com:city>Grand Rapids</com:city>
          <com:stateOrCountry>MI</com:stateOrCountry>
          <com:zipCode>49341</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>2404</noOfUnitsSold>
      <aggregateMarketValue>194739.03</aggregateMarketValue>
      <noOfUnitsOutstanding>829568199</noOfUnitsOutstanding>
      <approxSaleDate>05/10/2023</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>11/05/2021</acquiredDate>
      <natureOfAcquisitionTransaction>Acquired in the Colgate-Palmolive 401K Savings &amp; Investment plan</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>n/a</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2404</amountOfSecuritiesAcquired>
      <paymentDate>11/05/2021</paymentDate>
      <natureOfPayment>Rollover / distribution of shares in kind from the 401K plan / trustee</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Panagiotis Tsourapas</name>
        <address>
          <com:street1>300 Park Ave</com:street1>
          <com:city>New York</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10022</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>05/03/2023</saleDate>
      <amountOfSecuritiesSold>35000</amountOfSecuritiesSold>
      <grossProceeds>2832745.43</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Panagiotis Tsourapas</name>
        <address>
          <com:street1>300 Park Ave</com:street1>
          <com:city>New York</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10022</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>05/04/2023</saleDate>
      <amountOfSecuritiesSold>20000</amountOfSecuritiesSold>
      <grossProceeds>1615598.50</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Panagiotis Tsourapas</name>
        <address>
          <com:street1>300 Park Ave</com:street1>
          <com:city>New York</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10022</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>05/10/2023</saleDate>
      <amountOfSecuritiesSold>13698</amountOfSecuritiesSold>
      <grossProceeds>1110579.21</grossProceeds>
    </securitiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>05/10/2023</noticeDate>
      <signature>Maria Fernanda Mejia</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
