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Business And Geographic Segment Information (Additional Product Information For Net Sales) (Details) (USD $)
In Millions, unless otherwise specified
3 Months Ended 6 Months Ended
Jan. 29, 2012
Jan. 30, 2011
Jan. 29, 2012
Jan. 30, 2011
Segment Reporting Information [Line Items]        
Net sales $ 2,112 $ 2,127 $ 4,273 $ 4,299
Simple Meals [Member]
       
Segment Reporting Information [Line Items]        
Net sales 1,323 1,335 2,633 2,666
Baked Snacks [Member]
       
Segment Reporting Information [Line Items]        
Net sales 557 566 1,159 1,154
Beverages [Member]
       
Segment Reporting Information [Line Items]        
Net sales $ 232 $ 226 $ 481 $ 479