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Business And Geographic Segment Information (Tables)
6 Months Ended
Jan. 29, 2012
Business And Geographic Segment Information [Abstract]  
Schedule Of Segment Reporting
 
 
Three Months Ended
 
Six Months Ended
 
 
January 29,
2012
 
January 30,
2011
 
January 29,
2012
 
January 30,
2011
Net sales
 
 
 
 
 
 
 
 
U.S. Simple Meals
 
$
824

 
$
842

 
$
1,698

 
$
1,740

Global Baking and Snacking
 
526

 
526

 
1,094

 
1,070

International Simple Meals and Beverages
 
402

 
421

 
761

 
793

U.S. Beverages
 
187

 
180

 
385

 
385

North America Foodservice
 
173

 
158

 
335

 
311

Total
 
$
2,112

 
$
2,127

 
$
4,273

 
$
4,299



 
 
Three Months Ended
 
Six Months Ended
 
 
January 29,
2012
 
January 30,
2011
 
January 29,
2012
 
January 30,
2011
Earnings before interest and taxes
 
 
 
 
 
 
 
 
U.S. Simple Meals
 
$
174

 
$
177

 
$
434

 
$
417

Global Baking and Snacking
 
71

 
81

 
159

 
181

International Simple Meals and Beverages
 
58

 
69

 
101

 
120

U.S. Beverages
 
34

 
43

 
64

 
98

North America Foodservice
 
28

 
21

 
55

 
44

Corporate(1)
 
(33
)
 
(32
)
 
(63
)
 
(57
)
Restructuring charges(2)
 
(3
)
 

 
(5
)
 

Total
 
$
329

 
$
359

 
$
745

 
$
803

_______________________________________
(1)
Represents unallocated corporate expenses.
(2)
See Note 6 for additional information.
Revenue from External Customers by Products and Services [Table Text Block]
The company’s global net sales based on product categories are as follows:
 
 
 
Three Months Ended
 
Six Months Ended
 
 
January 29,
2012
 
January 30,
2011
 
January 29,
2012
 
January 30,
2011
Net Sales
 
 
 
 
 
 
 
 
Simple Meals
 
$
1,323

 
$
1,335

 
$
2,633

 
$
2,666

Baked Snacks
 
557

 
566

 
1,159

 
1,154

Beverages
 
232

 
226

 
481

 
479

Total
 
$
2,112

 
$
2,127

 
$
4,273

 
$
4,299

Simple Meals include condensed and ready-to-serve soups, broths and sauces. Baked Snacks include cookies, crackers, biscuits, and other baked products.