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Business And Geographic Segment Information (Additional Product Information For Net Sales) (Details) (USD $)
In Millions
3 Months Ended 12 Months Ended
Jul. 31, 2011
May 01, 2011
Jan. 30, 2011
Oct. 31, 2010
Aug. 01, 2010
May 02, 2010
Jan. 31, 2010
Nov. 01, 2009
Jul. 31, 2011
Aug. 01, 2010
Aug. 02, 2009
Net sales $ 1,607 $ 1,813 $ 2,127 $ 2,172 $ 1,518 $ 1,802 $ 2,153 $ 2,203 $ 7,719 $ 7,676 $ 7,586
Simple Meals [Member]
                     
Net sales                 4,437 4,594 4,674
Baked Snacks [Member]
                     
Net sales                 2,321 2,129 1,995
Beverages [Member]
                     
Net sales                 $ 961 $ 953 $ 917