XML 27 R53.htm IDEA: XBRL DOCUMENT  v2.3.0.11
Business And Geographic Segment Information (Schedule Of Segment Reporting - Net Sales) (Details) (USD $)
In Millions
3 Months Ended 12 Months Ended
Jul. 31, 2011
May 01, 2011
Jan. 30, 2011
Oct. 31, 2010
Aug. 01, 2010
May 02, 2010
Jan. 31, 2010
Nov. 01, 2009
Jul. 31, 2011
Aug. 01, 2010
Aug. 02, 2009
Net sales $ 1,607 $ 1,813 $ 2,127 $ 2,172 $ 1,518 $ 1,802 $ 2,153 $ 2,203 $ 7,719 $ 7,676 $ 7,586
U.S. Simple Meals [Member]
                     
Net sales                 2,751 2,938 3,049
U.S. Beverages [Member]
                     
Net sales                 759 762 735
Global Baking And Snacking [Member]
                     
Net sales                 2,156 1,975 1,846
International Simple Meals And Beverages [Member]
                     
Net sales                 1,463 1,423 1,357
North America Foodservice [Member]
                     
Net sales                 $ 590 $ 578 $ 599