Business And Geographic Segment Information (Tables)

12 Months Ended

Jul. 31, 2011

Business And Geographic Segment Information

Schedule Of Segment Reporting

	2011	2010	2009
Net sales
U.S. Simple Meals	$  2,751	$  2,938	$  3,049
U.S. Beverages	759	762	735
Global Baking and Snacking	2,156	1,975	1,846
International Simple Meals and Beverages	1,463	1,423	1,357
North America Foodservice	590	578	599
Total	$  7,719	$  7,676	$  7,586

	2011	2010	2009(3)
Earnings before interest and taxes
U.S. Simple Meals	$   657	$   737	$      749
U.S. Beverages	182	206	178
Global Baking and Snacking	355	322	265
International Simple Meals and Beverages	185	161	69
North America Foodservice	82	55	53
Corporate(1)	(119)	(121)	(107)
Restructuring charges and related costs(2)	(63)	(12)	(22)
Total	$ 1,279	$ 1,348	$   1,185
	2011	2010	2009
Depreciation and Amortization
U.S. Simple Meals	$     87	$     86	$        86
U.S. Beverages	20	21	15
Global Baking and Snacking	82	75	71
International Simple Meals and Beverages	42	35	41
North America Foodservice	13	13	28
Corporate(1)	24	21	23
Total	$   268	$   251	$      264
	2011	2010	2009
Capital Expenditures
U.S. Simple Meals and U.S. Beverages	$   126	$   139	$      177
Global Baking and Snacking	73	81	58
International Simple Meals and Beverages	36	26	34
North America Foodservice	3	3	17
Corporate(1)	34	66	59
Total	$   272	$   315	$      345
	2011	2010	2009
Segment Assets
U.S. Simple Meals and U.S. Beverages	$ 2,129	$ 2,146	$   2,168
Global Baking and Snacking	1,982	1,710	1,628
International Simple Meals and Beverages	1,539	1,396	1,474
North America Foodservice	350	360	377
Corporate(1)	862	664	409
Total	$6,862	$ 6,276	$   6,056

____________

(1)	Represents unallocated corporate expenses and unallocated assets.
(2)	See Note 7 for additional information.
(3)	Earnings before interest and taxes of the International Simple Meals and Beverages segment included a $67 impairment charge on certain European trademarks. See Note 5 for additional information.

Additional Product Information For Net Sales

	2011	2010	2009
Net sales
Simple Meals	$      4,437	$      4,594	$      4,674
Baked Snacks	2,321	2,129	1,995
Beverages	961	953	917
Total	$      7,719	$      7,676	$      7,586

Geographic Area Information, Net Sales

	2011	2010	2009
Net sales
United States	$   5,309	$   5,436	$   5,548
Europe	596	601	608
Australia/Asia Pacific	1,138	978	816
Other countries	676	661	614
Total	$   7,719	$   7,676	$   7,586

Geographic Area Information, Long- Lived Assets

	2011	2010	2009
Long-lived assets
United States	$   1,281	$   1,279	$   1,388
Europe	102	104	119
Australia/Asia Pacific	384	326	283
Other countries	109	105	108
Corporate(1)	227	237	79
Total	$   2,103	$   2,051	$   1,977

____________

(1) Represents primarily corporate offices.