5. Business and Geographic Segment Information

Campbell Soup Company, together with its consolidated subsidiaries, is a global manufacturer and marketer of high-quality, branded convenience food products. The company has eight operating segments based on product type and geographic location and reports the results of operations in the following segments: U.S. Soup, Sauces and Beverages; Baking and Snacking; International Soup, Sauces and Beverages; and North America Foodservice.

The U.S. Soup, Sauces and Beverages segment represents the U.S. retail business, including the following products: Campbell's condensed and ready-to-serve soups; Swanson broth, stocks and canned poultry; Prego pasta sauce; Pace Mexican sauce; Campbell's canned pasta, gravies, and beans; V8 juices and beverages; and Campbell's tomato juice.

The Baking and Snacking segment aggregates the following operating segments: Pepperidge Farm cookies, crackers, bakery and frozen products in U.S. retail; and Arnott's biscuits in Australia and Asia Pacific.

The International Soup, Sauces and Beverages segment aggregates the soup, sauce and beverage operating segments outside of the United States, including Europe, Latin America, the Asia Pacific region and the retail business in Canada.

The North America Foodservice segment represents the distribution of products such as soup, specialty entrees, beverage products, other prepared foods and Pepperidge Farm products through various food service channels in the United States and Canada.

Accounting policies for measuring segment assets and earnings before interest and taxes are substantially consistent with those described in the company's 2010 Annual Report on Form 10-K. The company evaluates segment performance before interest and taxes. North America Foodservice products are principally produced by the tangible assets of the company's other segments, except for refrigerated soups, which are produced in a separate facility, and certain other products, which are produced under contract manufacturing agreements. Tangible assets of the company's other segments are not allocated to the North America Foodservice operations. Depreciation, however, is allocated to North America Foodservice based on production hours.


	Three Months Ended		Nine Months Ended
	May 1,	May 2,	May 1,	May 2,
	2011	2010	2011	2010
Net sales
U.S. Soup, Sauces and Beverages	$ 778	$ 848	$ 2,903	$ 3,056
Baking and Snacking	527	477	1,597	1,496
International Soup, Sauces and Beverages	354	331	1,147	1,142
North America Foodservice	154	146	465	464
Total	$ 1,813	$ 1,802	$ 6,112	$ 6,158


	Three Months Ended		Nine Months Ended
	May 1,	May 2,	May 1,	May 2,
	2011	2010	2011	2010
Earnings before interest and taxes
U.S. Soup, Sauces and Beverages	$ 193	$ 214	$ 708	$ 804
Baking and Snacking	82	76	263	249
International Soup, Sauces and Beverages	41	37	161	155
North America Foodservice(1)	22	(3)	66	40
Corporate(2)	(31)	(32)	(88)	(87)
Total	$ 307	$ 292	$ 1,110	$ 1,161

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(1)	Earnings before interest and taxes of the North America Foodservice segment included $12 of restructuring charges in the three- and nine-month periods ended May 2, 2010. See Note 6 for additional information on restructuring charges.
(2)	Represents unallocated corporate expenses.

Additional product information is provided below for net sales.


	Three Months Ended		Nine Months Ended
	May 1,	May 2,	May 1,	May 2,
	2011	2010	2011	2010
Net sales
Simple Meals	$ 991	$ 1,018	$ 3,657	$ 3,814
Baked Snacks	569	515	1,723	1,617
Beverages	253	269	732	727
Total	$ 1,813	$ 1,802	$ 6,112	$ 6,158


	Fiscal Year Ended
	August 1,	August 2,	August 3,
	2010	2009	2008
Net sales
Simple Meals	$ 4,594	$ 4,674	$ 4,815
Baked Snacks	2,129	1,995	2,200
Beverages	953	917	983
Total	$ 7,676	$ 7,586	$ 7,998

Simple meals include condensed and ready-to-serve soups, broths and sauces. Baked snacks include cookies, crackers, biscuits and other baked products.