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Goodwill and Intangible Assets
9 Months Ended
May 01, 2011
Goodwill and Intangible Assets  
Goodwill and Intangible Assets

4.  Goodwill and Intangible Assets

 

The following table shows the changes in the carrying amount of goodwill by business segment:

 

 

 

 

International

 

 

 

   U.S. Soup,  

       Baking    

Soup, Sauces

       North      

 

 

   Sauces and  

          and      

         and        

     America    

 

 

    Beverages  

      Snacking  

    Beverages  

  Foodservice 

       Total      

Balance at August 1, 2010

   $           434

   $           754

   $           585

      $        146

    $       1,919

Foreign currency translation adjustment

                      -

                154

                  74

                      -

                 228

Balance at May 1, 2011

   $           434

   $           908

   $           659

      $        146

    $       2,147

 

The following table sets forth balance sheet information for intangible assets, excluding goodwill, subject to amortization and intangible assets not subject to amortization:

 

 

     May 1,

   August 1,

 

       2011   

       2010   

Intangible Assets:

 

 

Non-amortizable intangible assets

$          524

$          496

Amortizable intangible assets

             21

              21

 

            545

            517

Accumulated amortization

               (8)

               (8)

Total net intangible assets

$          537

$          509

 

Non-amortizable intangible assets consist of trademarks, which mainly include Pace, Royco, Liebig, Blå Band, and Touch of Taste. Amortizable intangible assets consist substantially of process technology and customer intangibles.

 

Amortization related to these assets was less than $1 for the nine-month periods ended May 1, 2011, and May 2, 2010.  The estimated aggregated amortization expense for each of the five succeeding fiscal years is less than $1 per year.  Asset useful lives range from 10 to 20 years.