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Business And Geographic Segment Information (Narrative) (Details)
12 Months Ended
Jul. 31, 2016
Aug. 02, 2015
Aug. 03, 2014
Customer Concentration Risk [Member] | Wal-Mart Stores, Inc. [Member]      
Segment Reporting Information [Line Items]      
Segment Reporting, Disclosure of Major Customers 20.00% 20.00% 19.00%