Fair Value Measurements Fair Value Measurements (Assets Measured on Nonrecurring Basis) (Details) (Fair Value, Measurements, Nonrecurring [Member], Discontinued Operations [Member], USD $) In Millions, unless otherwise specified	12 Months Ended
	Jul. 28, 2013
Trademarks Bla Band [Member]
Indefinite-lived Intangible Assets [Line Items]
Impairment of Intangible Assets, Indefinite-lived (Excluding Goodwill)	$ 1
Trademarks Bla Band [Member] | Fair Value, Inputs, Level 3 [Member]
Indefinite-lived Intangible Assets [Line Items]
Indefinite-lived Intangible Assets (Excluding Goodwill), Fair Value Disclosure	19
Traemarks Heisse Tasse [Member]
Indefinite-lived Intangible Assets [Line Items]
Impairment of Intangible Assets, Indefinite-lived (Excluding Goodwill)	4
Traemarks Heisse Tasse [Member] | Fair Value, Inputs, Level 3 [Member]
Indefinite-lived Intangible Assets [Line Items]
Indefinite-lived Intangible Assets (Excluding Goodwill), Fair Value Disclosure	6
Trademarks Isomitta [Member]
Indefinite-lived Intangible Assets [Line Items]
Impairment of Intangible Assets, Indefinite-lived (Excluding Goodwill)	8
Trademarks Isomitta [Member] | Fair Value, Inputs, Level 3 [Member]
Indefinite-lived Intangible Assets [Line Items]
Indefinite-lived Intangible Assets (Excluding Goodwill), Fair Value Disclosure	4
Trademarks Royco [Member]
Indefinite-lived Intangible Assets [Line Items]
Impairment of Intangible Assets, Indefinite-lived (Excluding Goodwill)	23
Trademarks Royco [Member] | Fair Value, Inputs, Level 3 [Member]
Indefinite-lived Intangible Assets [Line Items]
Indefinite-lived Intangible Assets (Excluding Goodwill), Fair Value Disclosure	$ 53