Goodwill And Intangible Assets (Tables)

12 Months Ended

Jul. 28, 2013

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Goodwill [Table Text Block]

The following table shows the changes in the carrying amount of goodwill by business segment:

	U.S.     Simple Meals		Global Baking and Snacking			International Simple Meals and Beverages			U.S. Beverages		Bolthouse and Foodservice		Total
Balance at July 31, 2011	$	322	$	914		$	639		$	112	$	146	$	2,133
Foreign currency translation adjustment	—		(42		)	(78		)	—		—		(120		)
Balance at July 29, 2012	$	322	$	872		$	561		$	112	$	146	$	2,013
Acquisitions	128		—			—			—		692		820
Impairment	—		—			(360		)	—		—		(360		)
Reclassification to assets held for sale	—		—			(110		)	—		—		(110		)
Foreign currency translation adjustment	—		(97		)	31			—		—		(66		)
Balance at July 28, 2013	$	450	$	775		$	122		$	112	$	838	$	2,297

Intangible Assets Disclosure [Text Block]

The following table sets forth balance sheet information for intangible assets, excluding goodwill, subject to amortization and intangible assets not subject to amortization:

Intangible Assets:	2013			2012
Non-amortizable intangible assets
Trademarks	$	810		$	485
Amortizable intangible assets
Customer relationships	$	156		$	7
Technology	40			—
Other	32			8
Total gross amortizable intangible assets	$	228		$	15
Accumulated amortization	(17		)	(4		)
Total net intangible assets	$	1,021		$	496