Business And Geographic Segment Information (Additional Product Information For Net Sales) (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended
Oct. 28, 2012	Oct. 30, 2011
Segment Reporting Information [Line Items]
Net sales	$ 2,336	$ 2,161
Simple Meals [Member]
Segment Reporting Information [Line Items]
Net sales	1,422	1,310
Baked Snacks [Member]
Segment Reporting Information [Line Items]
Net sales	612	602
Beverages [Member]
Segment Reporting Information [Line Items]
Net sales	$ 302	$ 249

Aggregate revenue during the period from the sale of goods in the normal course of business, after deducting returns, allowances and discounts.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1(a))

-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 03

-Paragraph 1

-Article 5

Name:	us-gaap_SalesRevenueGoodsNet
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	duration