Business And Geographic Segment Information (Tables)

12 Months Ended

Jul. 29, 2012

Business And Geographic Segment Information [Abstract]

Schedule Of Segment Reporting

	2012		2011		2010
Net sales
U.S. Simple Meals	$	2,726	$	2,751	$	2,938
Global Baking and Snacking	2,193		2,156		1,975
International Simple Meals and Beverages	1,404		1,463		1,423
U.S. Beverages	774		759		762
North America Foodservice	610		590		578
Total	$	7,707	$	7,719	$	7,676

	2012			2011			2010
Earnings before interest and taxes
U.S. Simple Meals	$	658		$	657		$	737
Global Baking and Snacking	315			355			322
International Simple Meals and Beverages	153			185			161
U.S. Beverages	134			182			206
North America Foodservice	85			82			55
Corporate(1)	(123		)	(119		)	(121		)
Restructuring charges(2)	(10		)	(63		)	(12		)
Total	$	1,212		$	1,279		$	1,348

	2012		2011		2010
Depreciation and amortization
U.S. Simple Meals	$	88	$	87	$	86
Global Baking and Snacking	81		82		75
International Simple Meals and Beverages	37		42		35
U.S. Beverages	21		20		21
North America Foodservice	13		13		13
Corporate(3)	22		24		21
Total	$	262	$	268	$	251

	2012		2011		2010
Capital expenditures
U.S. Simple Meals and U.S. Beverages (4)	$	97	$	126	$	139
Global Baking and Snacking	126		73		81
International Simple Meals and Beverages	46		36		26
North America Foodservice	9		3		3
Corporate(3)	45		34		66
Total	$	323	$	272	$	315

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(1) Represents unallocated corporate expenses.

(2) See Note 6 for additional information.

(3) Represents primarily corporate offices.

(4) Capital expenditures are not maintained by segment.

Additional Product Information for Net Sales

The company’s global net sales based on product categories are as follows:

	2012		2011		2010
Net sales
Simple Meals	$	4,416	$	4,437	$	4,594
Baked Snacks	2,320		2,321		2,129
Beverages	971		961		953
Total	$	7,707	$	7,719	$	7,676

Simple Meals include condensed and ready-to-serve soups, broths and sauces. Baked Snacks include cookies, crackers, biscuits, and other baked products.

Geographic Area Information, Net Sales

	2012		2011		2010
Net sales
United States	$	5,359	$	5,309	$	5,436
Australia/Asia Pacific	1,136		1,138		978
Europe	562		596		601
Other countries	650		676		661
Total	$	7,707	$	7,719	$	7,676

Geographic Area Information, Long-Lived Assets

	2012		2011		2010
Long-lived assets
United States	$	1,308	$	1,281	$	1,279
Australia/Asia Pacific	395		384		326
Europe	92		102		104
Other countries	102		109		105
Corporate(1)	230		227		237
Total	$	2,127	$	2,103	$	2,051

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(1) Represents primarily corporate offices.