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Supplemental Financial Statement Data (Schedule Of Statement Of Earnings) (Details) (USD $)
In Millions, unless otherwise specified
12 Months Ended
Jul. 29, 2012
Jul. 31, 2011
Aug. 01, 2010
Foreign exchange (gains)/losses $ (3) $ 5 $ 1
Amortization/impairment of intangible and other assets 5 [1] 3 [1] 0 [1]
Business Combination, Acquisition Related Costs 5      
Other 7 5 3
Other expenses / (income) 14 13 4
Advertising Expense 506 [2] 492 [2] 515 [2]
Interest expense 116 123 116
Less: Interest capitalized (2) (1) (4)
Interest Expense 114 122 112
Fair Value, Inputs, Level 3 [Member]
     
Impairment of Intangible Assets, Indefinite-lived (Excluding Goodwill) $ 3 $ 3  
[1] A $3 impairment charge was recognized related to European trademarks in both 2012 and 2011. See also Note
[2] Included in Marketing and selling expenses.