<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0002008907</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001671933</issuerCik>
            <issuerName>THE TRADE DESK, INC.</issuerName>
            <secFileNumber>001-37879</secFileNumber>
            <issuerAddress>
                <ns2:street1>42 N. Chestnut Street</ns2:street1>
                <ns2:city>Ventura</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>93001</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(805) 585-3434</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>SAMANTHA JACOBSON</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>4298</noOfUnitsSold>
            <aggregateMarketValue>509546.71</aggregateMarketValue>
            <noOfUnitsOutstanding>493573913</noOfUnitsOutstanding>
            <approxSaleDate>01/28/2025</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>01/28/2025</acquiredDate>
            <natureOfAcquisitionTransaction>Stock Option Exercise</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>4298</amountOfSecuritiesAcquired>
            <paymentDate>01/28/2025</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>SAMANTHA JACOBSON</name>
                <address>
                    <ns2:street1>42 N. Chestnut Street</ns2:street1>
                    <ns2:city>Ventura</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93001</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/30/2024</saleDate>
            <amountOfSecuritiesSold>1762</amountOfSecuritiesSold>
            <grossProceeds>210489.93</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>SAMANTHA JACOBSON</name>
                <address>
                    <ns2:street1>42 N. Chestnut Street</ns2:street1>
                    <ns2:city>Ventura</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93001</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/30/2024</saleDate>
            <amountOfSecuritiesSold>2535</amountOfSecuritiesSold>
            <grossProceeds>302835.16</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>SAMANTHA JACOBSON</name>
                <address>
                    <ns2:street1>42 N. Chestnut Street</ns2:street1>
                    <ns2:city>Ventura</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93001</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/29/2024</saleDate>
            <amountOfSecuritiesSold>7050</amountOfSecuritiesSold>
            <grossProceeds>904213.97</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>SAMANTHA JACOBSON</name>
                <address>
                    <ns2:street1>42 N. Chestnut Street</ns2:street1>
                    <ns2:city>Ventura</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93001</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/29/2024</saleDate>
            <amountOfSecuritiesSold>10140</amountOfSecuritiesSold>
            <grossProceeds>1300475.28</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>SAMANTHA JACOBSON</name>
                <address>
                    <ns2:street1>42 N. Chestnut Street</ns2:street1>
                    <ns2:city>Ventura</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93001</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/29/2024</saleDate>
            <amountOfSecuritiesSold>4872</amountOfSecuritiesSold>
            <grossProceeds>624852.03</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>01/28/2025</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>08/22/2024</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Samantha Harrison Jacobson</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
