0001209191-21-062766.txt : 20211103 0001209191-21-062766.hdr.sgml : 20211103 20211103175601 ACCESSION NUMBER: 0001209191-21-062766 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20211101 FILED AS OF DATE: 20211103 DATE AS OF CHANGE: 20211103 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: GRAYSON BLAKE JEFFREY CENTRAL INDEX KEY: 0001796825 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 211376890 MAIL ADDRESS: STREET 1: 2212 EVERETT AVENUE E CITY: SEATTLE STATE: WA ZIP: 98102 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2021-11-01 0 0001671933 Trade Desk, Inc. TTD 0001796825 GRAYSON BLAKE JEFFREY C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 0 1 0 0 Chief Financial Officer Class A Common Stock 2021-11-01 4 M 0 7374 27.235 A 213604 D Class A Common Stock 2021-11-01 4 M 0 2654 27.235 A 216258 D Class A Common Stock 2021-11-01 4 M 0 6584 30.001 A 222842 D Class A Common Stock 2021-11-01 4 S 0 11955 74.54 D 210887 D Class A Common Stock 2021-11-01 4 S 0 4657 75.17 D 206230 D Employee Stock Option (Right to Buy) 27.235 2021-11-01 4 M 0 7374 0.00 D 2029-12-27 Class A Common Stock 7374 139400 D Employee Stock Option (Right to Buy) 27.235 2021-11-01 4 M 0 2654 0.00 D 2029-12-27 Class A Common Stock 2654 49280 D Employee Stock Option (Right to Buy) 30.001 2021-11-01 4 M 0 6584 0.00 D 2030-05-15 Class A Common Stock 6584 62730 D The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.10 to $75.07, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.10 to $75.22, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. /s/ Tahnil Davis, Attorney-In-Fact for Blake Jeffrey Grayson 2021-11-03