0001209191-19-022786.txt : 20190402 0001209191-19-022786.hdr.sgml : 20190402 20190402192048 ACCESSION NUMBER: 0001209191-19-022786 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20190401 FILED AS OF DATE: 20190402 DATE AS OF CHANGE: 20190402 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: VOBEJDA SUSAN CENTRAL INDEX KEY: 0001755875 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 19727055 MAIL ADDRESS: STREET 1: 130 EAST RANDOLPH STREET, 7TH FLOOR CITY: CHICAGO STATE: IL ZIP: 60601 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2019-04-01 0 0001671933 Trade Desk, Inc. TTD 0001755875 VOBEJDA SUSAN C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT ST. VENTURA CA 93001 0 1 0 0 Chief Marketing Officer Class A Common Stock 2019-04-01 4 M 0 875 48.00 A 37193 D Class A Common Stock 2019-04-01 4 S 0 875 201.56 D 36318 D Employee Stock Option (Right to Buy) 48.00 2019-04-01 4 M 0 875 0.00 D 2027-12-01 Class A Common Stock 875 28012 D The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. /s/ Vivian Yang, Attorney-in-Fact for Susan Vobejda 2019-04-02