X0306 4 2018-05-03 0 0001671933 Trade Desk, Inc. TTD 0001670811 Paley Eric B C/O THE TRADE DESK, INC. VENTURA CA 93001 1 0 0 0 Class A Common Stock 2018-05-03 4 A 0 4045 0.00 A 30720 D Class A Common Stock 2018-05-03 4 A 0 1213 49.44 A 31933 D Class A Common Stock 4392 I See Footnote Class A Common Stock 5759 I See Footnote Class A Common Stock 7063 I See Footnote Grant of restricted stock award under the Issuer's 2016 Equity Incentive Plan. The shares vest in quarterly installments over the one-year period following the grant or, if earlier, will vest in full on the date of the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service as a board member through such date. This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant. This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $60,000. The reported securities are owned directly by Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust"). The Reporting Person is a beneficiary of the 2015 Remainder Trust. The reported securities are owned directly by Eric Paley 2016 Annuity Trust (the "2016 Annuity Trust"). The Reporting Person is a Beneficiary of the 2016 Annuity Trust. The reported securities are owned directly by Eric Paley 2017 Annuity Trust (the "2017 Annuity Trust"). The Reporting Person is a beneficiary of the Trust. /s/ Vivian Yang - Attorney-In-Fact for Eric B. Paley 2018-05-07