8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): August 29, 2023

THE TRADE DESK, INC.

(Exact name of registrant as specified in its charter)

Delaware	001-37879	27-1887399
(State or other jurisdiction of incorporation)	(Commission File Number)	(I.R.S. Employer Identification No.)

42 N. Chestnut Street

Ventura, California 93001

(Address of principal executive offices) (Zip Code)

(805) 585-3434

(Registrant’s telephone number, including area code)

Not Applicable

(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) 

☐
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) 

☐
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol	Name of each exchange on which registered
Class A Common Stock, par value $0.000001 per share	TTD	The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company   ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On August 29, 2023, David R. Pickles, Chief Technology Officer of The Trade Desk, Inc. (the "Company") and a member of the Company's board of directors, provided notice of his intent to retire from the Company and step down from the Company's board of directors, effective as of September 29, 2023. Mr. Pickles's retirement was not due to a disagreement with the Company. Mr. Pickles will continue to serve as an advisor to the Company.

A copy of the press release announcing Mr. Pickles's retirement is attached hereto as Exhibit 99.1.

Item 9.01. Financial Statements and Exhibits.

(d) The following exhibits are being filed herewith:

Exhibit No.	Description
99.1	Press release of the Company, dated August 30, 2023.
104	Cover Page Interactive Data File (formatted as Inline XBRL).

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	THE TRADE DESK, INC.
	(Registrant)
Date: August 30, 2023	By:	/s/ Laura Schenkein
		Laura Schenkein
		Chief Financial Officer (Principal Financial and Accounting Officer)

EX-99.1

Exhibit 99.1

Dave Pickles to Step Down as Chief Technology Officer of The Trade Desk on September 29, 2023

VENTURA, Calif.--(BUSINESS WIRE)--August 30, 2023--Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced that Dave Pickles will step down as Chief Technology Officer on September 29, 2023. Pickles will also step down from his role on the company’s Board of Directors. Although he is retiring from these day-to-day roles, Pickles will continue as a long-term advisor to the company.

Along with the company’s CEO, Jeff Green, Pickles co-founded The Trade Desk in 2009. He joined the Board of Directors in 2021. In his role as CTO, Pickles has overseen all aspects of the company’s industry-leading demand-side platform, including engineering, product innovation and data science. In addition, he has been a leader in industry-wide initiatives to improve security, privacy and trust across the digital advertising ecosystem, most recently with Unified ID 2.0. Over the last two years, he has worked closely with Sairaj Uddin, SVP of Engineering, and Gruia Pitigoi-Aron, SVP of Product, as they have assumed these leadership roles, reporting to Green.

“When Jeff and I founded The Trade Desk 14 years ago, we shared a vision of a better way to price and buy digital advertising. Our amazing progress since then is testament to the incredible work of our product, engineering and data science teams,” said Pickles. “I could not be more proud of the innovation we are pioneering for our industry, and I look forward to continuing as an advisor to Jeff, Sairaj and Gruia and everyone else at The Trade Desk in the years ahead.”

“In founding and building The Trade Desk into the world’s largest independent demand-side advertising platform, I could not have asked for a better partner than Dave,” said Green. “Dave is one of the true innovators of advertising technology, not only in service of The Trade Desk, but also more broadly, in helping the industry move forward with transparency and trust. He leaves behind an incredibly talented technical leadership team. While I will miss his day-to-day counsel and contribution, I’m thrilled that he will continue as a close and valued advisor moving forward.”

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

Contacts

Melinda Zurich
The Trade Desk
melinda.zurich@thetradedesk.com
201-320-9398

XML

Document and Entity Information	Aug. 29, 2023
Cover [Abstract]
Document Type	8-K
Amendment Flag	false
Document Period End Date	Aug. 29, 2023
Entity Registrant Name	THE TRADE DESK, INC.
Entity Incorporation, State or Country Code	DE
Entity File Number	001-37879
Entity Tax Identification Number	27-1887399
Entity Address, Address Line One	42 N. Chestnut Street
Entity Address, City or Town	Ventura
Entity Address, State or Province	CA
Entity Address, Postal Zip Code	93001
City Area Code	805
Local Phone Number	585-3434
Written Communications	false
Soliciting Material	false
Pre-commencement Tender Offer	false
Pre-commencement Issuer Tender Offer	false
Entity Emerging Growth Company	false
Entity Central Index Key	0001671933
Title of 12(b) Security	Class A Common Stock, par value $0.000001 per share
Trading Symbol	TTD
Security Exchange Name	NASDAQ
Entity Information, Former Legal or Registered Name	Not Applicable