0001209191-21-021840.txt : 20210318 0001209191-21-021840.hdr.sgml : 20210318 20210318181121 ACCESSION NUMBER: 0001209191-21-021840 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20210316 FILED AS OF DATE: 20210318 DATE AS OF CHANGE: 20210318 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Pickles David Randall CENTRAL INDEX KEY: 0001671685 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 21755749 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2021-03-16 0 0001671933 Trade Desk, Inc. TTD 0001671685 Pickles David Randall C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 1 1 0 0 Chief Technology Officer Class A Common Stock 2021-03-16 4 M 0 875 48.00 A 47596 D Class A Common Stock 2021-03-16 4 S 0 875 764.30 D 46721 D Class A Common Stock 2021-03-16 4 M 0 365 142.45 A 47086 D Class A Common Stock 2021-03-16 4 S 0 365 764.30 D 46721 D Class A Common Stock 2021-03-16 4 M 0 206 263.34 A 46927 D Class A Common Stock 2021-03-16 4 S 0 206 764.30 D 46721 D Class A Common Stock 2021-03-16 4 M 0 203 300.01 A 46924 D Class A Common Stock 2021-03-16 4 S 0 203 764.30 D 46721 D Employee Stock Option (Right to Buy) 48.00 2021-03-16 4 M 0 875 0.00 D 2027-12-01 Class A Common Stock 875 7887 D Employee Stock Option (Right to Buy) 142.45 2021-03-16 4 M 0 365 0.00 D 2028-12-01 Class A Common Stock 365 7680 D Employee Stock Option (Right to Buy) 263.34 2021-03-16 4 M 0 206 0.00 D 2029-12-01 Class A Common Stock 206 6790 D Employee Stock Option (Right to Buy) 300.01 2021-03-16 4 M 0 203 0.00 D 2030-05-15 Class A Common Stock 203 7689 D The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. /s/ Alfred Palomino, Attorney-in-Fact for David R. Pickles 2021-03-18