Chief Compliance Officer

0001671623-24-000001.txt : 20240207 0001671623-24-000001.hdr.sgml : 20240207 20240207144221 ACCESSION NUMBER: 0001671623-24-000001 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240207 DATE AS OF CHANGE: 20240207 EFFECTIVENESS DATE: 20240207 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Horan Securities, Inc. CENTRAL INDEX KEY: 0001671623 ORGANIZATION NAME: IRS NUMBER: 311448612 STATE OF INCORPORATION: OH FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17421 FILM NUMBER: 24603859 BUSINESS ADDRESS: STREET 1: 8044 MONTGOMERY ROAD STREET 2: SUITE 640 CITY: CINCINNATI STATE: X1 ZIP: 45236 BUSINESS PHONE: 5137450707 MAIL ADDRESS: STREET 1: 8044 MONTGOMERY ROAD STREET 2: SUITE 640 CITY: CINCINNATI STATE: X1 ZIP: 45236 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001671623 XXXXXXXX 12-31-2023 12-31-2023 Horan Securities, Inc.

8044 MONTGOMERY ROAD SUITE 640 CINCINNATI X1 45236

13F HOLDINGS REPORT 028-17421 N Connie Grosser Chief Compliance Officer 5135872735 Connie Grosser Cincinnati OH 02-07-2024 0 106 1875163 false INFORMATION TABLE 2 Q42024hsi13f.xml Q4 2023 13F FILING HSI Anthem Inc Stock 036752103 424876 901 SH SOLE 901 0 0 Johnson & Johnson Stock 478160104 776114 4952 SH SOLE 4951 0 0 Vanguard Total Stock Market ETF ETF 922908769 351277 1481 SH SOLE 1480 0 0 iShares MSCI Emerging Markets ETF ETF 464287234 578805 14395 SH SOLE 14394 0 0 Shell PLC ADR 780259305 238367 3623 SH SOLE 3622 0 0 Procter & Gamble Co Stock 742718109 5648380 38545 SH SOLE 38544 0 0 United Parcel Service Inc Stock 911312106 314991 2003 SH SOLE 2003 0 0 Vanguard Real Estate ETF ETF 922908553 526732 5961 SH SOLE 5961 0 0 Merck & Co Inc Stock 58933Y105 428647 3932 SH SOLE 3931 0 0 iShares Short-Term National Muni Bd ETF ETF 464288158 525192 4981 SH SOLE 4981 0 0 SPDR S&P 500 ETF Trust ETF 78462F103 764094 1608 SH SOLE 1607 0 0 Illinois Tool Works Inc Stock 452308109 371968 1420 SH SOLE 1420 0 0 Diageo PLC ADR 25243Q205 209267 1437 SH SOLE 1436 0 0 iShares Core US REIT ETF ETF 464288521 235556 4339 SH SOLE 4338 0 0 American Financial Group Inc Stock 025932104 300356 2526 SH SOLE 2526 0 0 Verizon Communications Inc Stock 92343V104 361000 9576 SH SOLE 9575 0 0 PepsiCo Inc Stock 713448108 503399 2964 SH SOLE 2963 0 0 Honeywell International Inc Stock 438516106 257794 1229 SH SOLE 1229 0 0 Trane Technologies PLC Stock G8994E103 521282 2137 SH SOLE 2137 0 0 U.S. Bancorp Stock 902973304 229855 5311 SH SOLE 5310 0 0 The Home Depot Inc Stock 437076102 583410 1683 SH SOLE 1683 0 0 Automatic Data Processing Inc Stock 053015103 350250 1503 SH SOLE 1503 0 0 Southern Co Stock 842587107 223384 3186 SH SOLE 3185 0 0 iShares Russell 1000 Growth ETF ETF 464287614 2732460 9013 SH SOLE 9012 0 0 Schwab US Broad Market ETF ETF 808524102 557757 10019 SH SOLE 10018 0 0 Schwab International Equity ETF ETF 808524805 201929 5463 SH SOLE 5463 0 0 JPMorgan Ultra-Short Income ETF ETF 46641Q837 597126 11888 SH SOLE 11887 0 0 iShares Core S&P Small-Cap ETF ETF 464287804 35637563 329215 SH SOLE 329215 0 0 Berkshire Hathaway Inc Stock 084670702 718976 2016 SH SOLE 2015 0 0 Adobe Inc Stock 00724F101 320374 537 SH SOLE 537 0 0 Alphabet Inc Stock 02079K305 856160 6129 SH SOLE 6129 0 0 Fiserv Inc Stock 337738108 307657 2316 SH SOLE 2316 0 0 CSX Corp Stock 126408103 746654 21536 SH SOLE 21536 0 0 Comcast Corp Stock 20030N101 392476 8950 SH SOLE 8950 0 0 iShares iBonds Dec 2024 Term Muni Bond ETF 46435U697 306152 11807 SH SOLE 11806 0 0 Microsoft Corp Stock 594918104 2422509 6442 SH SOLE 6442 0 0 CVS Health Corp Stock 126650100 255012 3230 SH SOLE 3229 0 0 KEURIG DR PEPPER INC COM Stock 49271V100 205704 6174 SH SOLE 6173 0 0 Vanguard Small-Cap ETF ETF 922908751 579079 2714 SH SOLE 2714 0 0 NextEra Energy Inc Stock 65339F101 284090 4677 SH SOLE 4677 0 0 Norfolk Southern Corp Stock 655844108 374869 1586 SH SOLE 1585 0 0 iShares iBonds Dec 2025 Term Muni Bd ETF ETF 46435U432 306545 11548 SH SOLE 11548 0 0 Dow Inc Stock 260557103 239754 4372 SH SOLE 4371 0 0 Vanguard S&P 500 ETF ETF 922908363 1562980 3578 SH SOLE 3578 0 0 iShares iBonds Dec 2026 Term Muni Bond ETF ETF 46435U259 204415 8013 SH SOLE 8012 0 0 LCNB Corp Stock 50181P100 1177861 74690 SH SOLE 74690 0 0 iShares MSCI EAFE Growth ETF ETF 464288885 669995 6918 SH SOLE 6917 0 0 Duke Energy Corp Stock 26441C204 419993 4328 SH SOLE 4328 0 0 Invesco S&P 500 Low Volatility ETF ETF 46138E354 372326 5942 SH SOLE 5942 0 0 iShares MSCI EAFE Value ETF ETF 464288877 3923862 75314 SH SOLE 75314 0 0 Visa Inc Stock 92826C839 276712 1063 SH SOLE 1062 0 0 iShares MSCI USA Min Vol Factor ETF ETF 46429B697 225092 2885 SH SOLE 2884 0 0 Vanguard Growth ETF ETF 922908736 252124 811 SH SOLE 811 0 0 SPDR SSgA Multi-Asset Real Return ETF ETF 78467V103 641854 23580 SH SOLE 23580 0 0 Broadcom Inc Stock 11135F101 652528 585 SH SOLE 584 0 0 iShares Core MSCI Total Intl Stk ETF ETF 46432F834 771155 11877 SH SOLE 11876 0 0 Accenture PLC Stock G1151C101 395336 1127 SH SOLE 1126 0 0 iShares 1-5 Year invmt Grd Corp Bd ETF ETF 464288646 231008 4505 SH SOLE 4505 0 0 EOG Resources Inc Stock 26875P101 239899 1983 SH SOLE 1983 0 0 AbbVie Inc Stock 00287Y109 565566 3650 SH SOLE 3649 0 0 Vanguard FTSE All-Wld ex-US ETF ETF 922042775 284829 5074 SH SOLE 5073 0 0 Qualcomm Inc Stock 747525103 478305 3307 SH SOLE 3307 0 0 Cisco Systems Inc Stock 17275R102 232168 4596 SH SOLE 4595 0 0 iShares Russell Mid-Cap ETF ETF 464287499 277143 3565 SH SOLE 3565 0 0 Schwab Fundamental US Small Company ETF ETF 808524763 564787 10204 SH SOLE 10203 0 0 General Electric Co Stock 369604301 516595 4048 SH SOLE 4047 0 0 SPDR Portfolio Short Term Treasury ETF ETF 78468R101 974223 33536 SH SOLE 33536 0 0 iShares MSCI USA Quality Factor ETF ETF 46432F339 694867 4722 SH SOLE 4722 0 0 iShares Core S&P 500 ETF ETF 464287200 94646111 198158 SH SOLE 198157 0 0 iShares IBonds Dec. 2026 Corporate Bond ETF ETF 46435GAA0 845453 35375 SH SOLE 35374 0 0 Cintas Corp Stock 172908105 251479 417 SH SOLE 417 0 0 Northrop Grumman Corp Stock 666807102 287760 615 SH SOLE 614 0 0 Thermo Fisher Scientific Inc Stock 883556102 316387 596 SH SOLE 596 0 0 JPMorgan Chase & Co Stock 46625H100 890926 5238 SH SOLE 5237 0 0 The Hartford Financial Services Group Inc Stock 416515104 278195 3461 SH SOLE 3461 0 0 Chevron Corp Stock 166764100 476077 3192 SH SOLE 3191 0 0 iShares National Muni Bond ETF ETF 464288414 1024081 9446 SH SOLE 9446 0 0 Vanguard FTSE Developed Markets ETF ETF 921943858 378719 7906 SH SOLE 7906 0 0 TJX Companies Inc Stock 872540109 405559 4323 SH SOLE 4323 0 0 Walmart Inc Stock 931142103 429341 2723 SH SOLE 2723 0 0 iShares 3-7 Year Treasury Bond ETF ETF 464288661 1045158 8923 SH SOLE 8923 0 0 International Business Machines Corp Stock 459200101 241563 1477 SH SOLE 1476 0 0 Raytheon Technologies Corp Stock 75513E101 248071 2948 SH SOLE 2948 0 0 Vanguard FTSE Emerging Markets ETF ETF 922042858 297268 7233 SH SOLE 7232 0 0 Target Corp Stock 87612E106 236595 1661 SH SOLE 1661 0 0 Alphabet Inc Stock 02079K107 388922 2760 SH SOLE 2759 0 0 Amgen Inc Stock 031162100 418814 1454 SH SOLE 1454 0 0 Williams Companies Inc Stock 969457100 417687 11992 SH SOLE 11992 0 0 Vanguard Dividend Appreciation ETF ETF 921908844 239127 1403 SH SOLE 1403 0 0 iShares 7-10 Year Treasury Bond ETF ETF 464287440 895480 9290 SH SOLE 9290 0 0 iShares Core US Aggregate Bond ETF ETF 464287226 395736 3987 SH SOLE 3987 0 0 Citizens Financial Group Inc Stock 174610105 240992 7272 SH SOLE 7271 0 0 BorgWarner Inc Stock 099724106 291336 8127 SH SOLE 8126 0 0 Hillenbrand Inc Stock 431571108 1025426 21430 SH SOLE 21430 0 0 Bristol-Myers Squibb Co Stock 110122108 261630 5099 SH SOLE 5099 0 0 Exxon Mobil Corp Stock 30231G102 405436 4055 SH SOLE 4055 0 0 Charles Schwab Corp Stock 808513105 313549 4557 SH SOLE 4557 0 0 Crown Castle International Corp REIT 22822V101 324416 2816 SH SOLE 2816 0 0 iShares Core S&P Mid-Cap ETF ETF 464287507 3633951 13112 SH SOLE 13111 0 0 Vanguard Tax-Exempt Bond ETF ETF 922907746 228070 4468 SH SOLE 4467 0 0 iShares MSCI EAFE ETF ETF 464287465 458831 6089 SH SOLE 6089 0 0 Apple Inc Stock 037833100 4155838 21585 SH SOLE 21585 0 0 iShares iBonds Dec. 2025 Corporate Bond ETF ETF 46434VBD1 894902 36143 SH SOLE 36143 0 0 iShares iBonds Dec. 2024 Corporate Bond ETF ETF 46434VBG4 915676 36759 SH SOLE 36759 0 0 Abbott Laboratories Stock 002824100 489441 4447 SH SOLE 4446 0 0 iShares Russell 1000 Value ETF ETF 464287598 699807 4235 SH SOLE 4234 0 0