SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
  
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
  
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Green Jeffrey Terry

(Last) (First) (Middle)
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET

(Street)
VENTURA CA 93001

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
President and CEO
3. Date of Earliest Transaction (Month/Day/Year)
08/28/2024
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/28/2024 M 370 A $27.444 146,871 D
Class A Common Stock 08/28/2024 M 5,730 A $24.949 152,601 D
Class A Common Stock 08/28/2024 M 3,330 A $33.001 155,931 D
Class A Common Stock 08/28/2024 M 53,450 A $30.001 209,381 D
Class A Common Stock 08/28/2024 M 72,500 A $61.46 281,881 D
Class A Common Stock 08/28/2024 G(1) 135,380 D $0 146,501 D
Class A Common Stock 08/28/2024 G(1) 135,380 A $0 516,212 I See Footnote(2)
Class A Common Stock 825,216 I See Footnote(3)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (Right to Buy) $27.444 08/28/2024 M 370 (4) 12/09/2024 Class A Common Stock 370 $0 0 D
Employee Stock Option (Right to Buy) $24.949 08/28/2024 M 5,730 (5) 12/09/2029 Class A Common Stock 5,730 $0 0 D
Employee Stock Option (Right to Buy) $33.001(6) 08/28/2024 M 3,330 (7) 05/15/2025 Class A Common Stock 3,330 $0 0 D
Employee Stock Option (Right to Buy) $30.001 08/28/2024 M 53,450 (8) 05/15/2030 Class A Common Stock 53,450 $0 0 D
Employee Stock Option (Right to Buy) $61.46 08/28/2024 M 72,500 (9) 04/24/2033 Class A Common Stock 72,500 $0 272,613 D
Explanation of Responses:
1. Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.
2. Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
3. Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
4. The option was granted on December 9, 2019, with a Vesting Commencement Date ("VCD") of December 9, 2022. One twelfth (1/12th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
5. The option was granted on December 9, 2019, the VCD. The option vested over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 72,650 shares vested during each of the calendar years 2020, 2021 and 2022 and an aggregate of 68,650 shares vested during calendar year 2023, in each case, subject to continued employment with the Issuer through the applicable vesting dates.
6. This option was previously reported as covering 333 shares at an exercise price of $330.01 per share but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
7. The option was granted on May 15, 2020, with a VCD of December 15, 2023. One-fifth (1/5th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
8. The option was granted on May 15, 2020, the VCD. The option vested over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 97,270, 97,280 and 97,280 shares vested during the twelve month periods ending on May 15, 2021, 2022 and 2023, respectively, and an aggregate of 93,950 shares vested during the twelve month period ending May 15, 2024, in each case, subject to continued employment with the Issuer through the applicable vesting dates.
9. The option was granted on April 24, 2023, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
Remarks:
/s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green 08/30/2024
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.