0001209191-18-045099.txt : 20180802 0001209191-18-045099.hdr.sgml : 20180802 20180802190527 ACCESSION NUMBER: 0001209191-18-045099 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20180801 FILED AS OF DATE: 20180802 DATE AS OF CHANGE: 20180802 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Perdue Robert David CENTRAL INDEX KEY: 0001671410 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 18989979 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2018-08-01 0 0001671933 Trade Desk, Inc. TTD 0001671410 Perdue Robert David C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 1 1 0 0 Chief Operating Officer Class A Common Stock 2018-08-01 4 C 0 20000 0.00 A 152093 D Class A Common Stock 2018-08-01 4 S 0 1155 84.46 D 150938 D Class A Common Stock 2018-08-01 4 S 0 6494 86.11 D 144444 D Class A Common Stock 2018-08-01 4 S 0 11073 86.88 D 133371 D Class A Common Stock 2018-08-01 4 S 0 1278 87.81 D 132093 D Employee Stock Option (Right to Buy) 0.819 2018-08-01 4 M 0 20000 0.819 D 2025-01-19 Class B Common Stock 20000 15486 D Class B Common Stock 0.00 2018-08-01 4 M 0 20000 0.00 A Class A Common Stock 20000 20000 D Class B Common Stock 0.00 2018-08-01 4 C 0 20000 0.00 D Class A Common Stock 20000 0 D The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.12 to $85.03, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.46 to $86.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $86.46 to $87.42, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.47 to $87.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The option was granted on January 20, 2015, the vesting commencement date ("VCD"). The option vests in equal increments on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. /s/ Vivian Yang, Attorney-in-Fact for Robert D. Perdue 2018-08-02