REVENUE - Schedule of Disaggregates Our Net Sales by Channel, Product Category, and Geography (Details) - USD ($) $ in Thousands	3 Months Ended
	Apr. 04, 2026	Mar. 29, 2025
Disaggregation of Revenue [Line Items]
Total net sales	$ 380,414	$ 351,128
United States
Disaggregation of Revenue [Line Items]
Total net sales	293,086	271,275
International
Disaggregation of Revenue [Line Items]
Total net sales	87,328	79,853
Coolers & Equipment
Disaggregation of Revenue [Line Items]
Total net sales	156,101	140,217
Drinkware
Disaggregation of Revenue [Line Items]
Total net sales	216,905	205,601
Other
Disaggregation of Revenue [Line Items]
Total net sales	7,408	5,310
Wholesale
Disaggregation of Revenue [Line Items]
Total net sales	183,595	154,912
Direct-to-consumer
Disaggregation of Revenue [Line Items]
Total net sales	$ 196,819	$ 196,216