SEGMENT INFORMATION - Schedule of Segment Information for Net Sales, Segment Profit (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 28, 2024	Dec. 30, 2023	Dec. 31, 2022
Disaggregation of Revenue [Line Items]
Net sales	$ 1,829,873	$ 1,658,713	$ 1,595,222
Cost of goods sold	766,589	715,527	831,821
Gross profit	1,063,284	943,186	763,401
Distribution and fulfillment	323,000	310,100	261,800
Marketing	141,500	126,900	111,000
Depreciation and amortization	48,132	46,434	39,847
Product recalls	9,939	1,895	97,176
Total selling, general and administrative expenses	817,908	717,728	637,040
Operating income	245,376	225,458	126,361
Interest income (expense), net	660	(942)	(4,466)
Other (expense) income, net	(13,188)	1,430	(5,718)
Income before income taxes	232,848	225,946	116,177
Income tax expense	(57,159)	(56,061)	(26,484)
Net income	175,689	169,885	89,693
Depreciation expense	19,000	16,600	10,800
Reportable Segment
Disaggregation of Revenue [Line Items]
Net sales	1,829,873	1,658,713	1,595,222
Cost of goods sold	766,589	715,527	831,821
Gross profit	1,063,284	943,186	763,401
Distribution and fulfillment	322,957	310,148	261,803
Compensation and benefits	193,366	153,511	109,954
Marketing	141,490	126,894	110,981
General and administration	129,099	108,710	93,316
Depreciation and amortization	29,155	29,847	29,076
Product recalls	1,841	(11,382)	31,910
Total selling, general and administrative expenses	817,908	717,728	637,040
Operating income	245,376	225,458	126,361
Interest income (expense), net	660	(942)	(4,466)
Other (expense) income, net	(13,188)	1,430	(5,718)
Income before income taxes	232,848	225,946	116,177
Income tax expense	(57,159)	(56,061)	(26,484)
Net income	$ 175,689	$ 169,885	$ 89,693