REVENUE - Disaggregation of Revenue (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 28, 2024	Dec. 30, 2023	Dec. 31, 2022
Disaggregation of Revenue [Line Items]
Net sales	$ 1,829,873	$ 1,658,713	$ 1,595,222
United States
Disaggregation of Revenue [Line Items]
Net sales	1,490,468	1,398,925	1,394,026
International
Disaggregation of Revenue [Line Items]
Net sales	339,405	259,788	201,196
Coolers & Equipment
Disaggregation of Revenue [Line Items]
Net sales	698,606	597,511	612,525
Drinkware
Disaggregation of Revenue [Line Items]
Net sales	1,094,165	1,022,982	947,221
Other
Disaggregation of Revenue [Line Items]
Net sales	37,102	38,220	35,476
Wholesale
Disaggregation of Revenue [Line Items]
Net sales	742,278	661,000	677,517
Direct-to-consumer
Disaggregation of Revenue [Line Items]
Net sales	$ 1,087,595	$ 997,713	$ 917,705