REVENUE - Disaggregation of Revenue (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2022	Jan. 01, 2022	Jan. 02, 2021
Disaggregation of Revenue [Line Items]
Net sales	$ 1,595,222	$ 1,410,989	$ 1,091,721
United States
Disaggregation of Revenue [Line Items]
Net sales	1,394,026	1,267,701	1,011,440
International
Disaggregation of Revenue [Line Items]
Net sales	201,196	143,288	80,281
Coolers & Equipment
Disaggregation of Revenue [Line Items]
Net sales	612,525	551,861	446,585
Drinkware
Disaggregation of Revenue [Line Items]
Net sales	947,221	832,428	628,566
Other
Disaggregation of Revenue [Line Items]
Net sales	35,476	26,700	16,570
Wholesale
Disaggregation of Revenue [Line Items]
Net sales	677,517	626,259	510,861
Direct-to-consumer
Disaggregation of Revenue [Line Items]
Net sales	$ 917,705	$ 784,730	$ 580,860