REVENUE - Disaggregation of Revenue (Details) - USD ($) $ in Thousands	3 Months Ended
	Apr. 02, 2022	Apr. 03, 2021
Disaggregation of Revenue [Line Items]
Net sales	$ 293,628	$ 247,554
Customer Concentration Risk | Sales Revenue | Largest Customer
Disaggregation of Revenue [Line Items]
Customer concentration percentage	11.00%
United States
Disaggregation of Revenue [Line Items]
Net sales	$ 256,253	221,739
International
Disaggregation of Revenue [Line Items]
Net sales	37,375	25,815
Coolers & Equipment
Disaggregation of Revenue [Line Items]
Net sales	102,958	93,458
Drinkware
Disaggregation of Revenue [Line Items]
Net sales	183,998	148,879
Other
Disaggregation of Revenue [Line Items]
Net sales	6,672	5,217
Wholesale
Disaggregation of Revenue [Line Items]
Net sales	137,666	120,780
Direct-to-consumer
Disaggregation of Revenue [Line Items]
Net sales	$ 155,962	$ 126,774