REVENUE - Disaggregation of Revenue (Details) - USD ($) $ in Thousands	3 Months Ended
Apr. 03, 2021	Mar. 28, 2020
Disaggregation of Revenue [Line Items]
Net sales	$ 247,554	$ 174,412
United States
Disaggregation of Revenue [Line Items]
Net sales	224,358	164,998
International
Disaggregation of Revenue [Line Items]
Net sales	23,196	9,414
Coolers & Equipment
Disaggregation of Revenue [Line Items]
Net sales	93,458	59,494
Drinkware
Disaggregation of Revenue [Line Items]
Net sales	148,879	112,617
Other
Disaggregation of Revenue [Line Items]
Net sales	5,217	2,301
Wholesale
Disaggregation of Revenue [Line Items]
Net sales	120,780	94,816
Direct-to-consumer
Disaggregation of Revenue [Line Items]
Net sales	$ 126,774	$ 79,596

Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise.

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 4
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=118956577&loc=SL49130543-203045

Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 5
-URI http://asc.fasb.org/extlink&oid=118956577&loc=SL49130545-203045

Name:	us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	duration