INTANGIBLE ASSETS

9 Months Ended

Sep. 28, 2019

Goodwill and Intangible Assets Disclosure [Abstract]

INTANGIBLE ASSETS

INTANGIBLE ASSETS

Intangible assets consisted of the following at the dates indicated below (in thousands):

	September 28, 2019
	Useful Life	Gross Carrying Amount		Accumulated Amortization		Net Carrying Amount
Tradename	Indefinite	$	31,363	$	—	$	31,363
Trade dress	Indefinite	13,602		—		13,602
Trademarks	Indefinite	9,122		—		9,122
Customer relationships	11 years	42,205		(27,987)		14,218
Trademarks	6 - 30 years	19,237		(3,889)		15,348
Patents	4 - 25 years	6,847		(649)		6,198
Non-compete agreements	5 years	2,815		(2,815)		—
Other intangibles	15 years	1,052		(211)		841
Total intangible assets		$	126,243	$	(35,551)	$	90,692

	December 29, 2018
	Useful Life	Gross Carrying Amount		Accumulated Amortization		Net Carrying Amount
Tradename	Indefinite	$	31,363	$	—	$	31,363
Trade dress	Indefinite	13,466		—		13,466
Customer relationships	11 years	42,205		(25,110)		17,095
Trademarks	6 - 30 years	14,867		(2,696)		12,171
Patents	4 - 25 years	5,522		(461)		5,061
Non-compete agreements	5 years	2,815		(2,815)		—
Other intangibles	15 years	1,026		(163)		863
Total intangible assets		$	111,264	$	(31,245)	$	80,019

Acquisition

In March 2019, we acquired the intellectual property rights related to the YETI brand across several jurisdictions, primarily in Europe and Asia, for $9.1 million, pursuant to certain purchase agreements we entered into with a European outdoor retailer. The intellectual property rights include trademark registrations and applications for YETI formative trademarks for goods and services, as well as domain names that include the YETI trademark. The purchase price has been allocated on a preliminary basis to trademarks.