3. INTANGIBLE ASSETS

Intangible assets consisted of the following at the dates indicated below (in thousands):


	June 29, 2019
		Gross				Net
	Useful	Carrying		Accumulated		Carrying
	Life	Amount		Amortization		Amount
Tradename	Indefinite	$	31,363	$	—	$	31,363
Trade dress	Indefinite		13,333		—		13,333
Trademarks	Indefinite		9,122		—		9,122
Customer relationships	11 years		42,205		(27,028)		15,177
Trademarks	6 - 30 years		18,169		(3,481)		14,688
Patents	4 - 25 years		6,435		(584)		5,851
Non-compete agreements	5 years		2,815		(2,815)		—
Other intangibles	15 years		1,036		(195)		841
Total intangible assets		$	124,478	$	(34,103)	$	90,375


	December 29, 2018
		Gross				Net
	Useful	Carrying		Accumulated		Carrying
	Life	Amount		Amortization		Amount
Tradename	Indefinite	$	31,363	$	—	$	31,363
Trade dress	Indefinite		13,466		—		13,466
Customer relationships	11 years		42,205		(25,110)		17,095
Trademarks	6 - 30 years		14,867		(2,696)		12,171
Patents	4 - 25 years		5,522		(461)		5,061
Non-compete agreements	5 years		2,815		(2,815)		—
Other intangibles	15 years		1,026		(163)		863
Total intangible assets		$	111,264	$	(31,245)	$	80,019

Acquisition

In March 2019, we acquired the intellectual property rights related to the YETI brand across several jurisdictions, primarily in Europe and Asia, for $9.1 million, pursuant to certain purchase agreements we entered into with a European outdoor retailer. The intellectual property rights include trademark registrations and applications for YETI formative trademarks for goods and services as well as domain names that include the YETI trademark. The purchase price has been allocated on a preliminary basis to trademarks.