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REVENUE - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
3 Months Ended 12 Months Ended
Mar. 30, 2019
Mar. 31, 2018
Dec. 29, 2018
Disaggregation of Revenue [Line Items]      
Total net sales $ 155,353 $ 135,257  
Sales Revenue | Customer Concentration Risk | One customer      
Disaggregation of Revenue [Line Items]      
Customer concentration 15.00% 15.00%  
United States      
Disaggregation of Revenue [Line Items]      
Total net sales $ 148,668 $ 133,790  
International      
Disaggregation of Revenue [Line Items]      
Total net sales 6,685 1,467  
Coolers & Equipment      
Disaggregation of Revenue [Line Items]      
Total net sales 59,652 53,742  
Drinkware      
Disaggregation of Revenue [Line Items]      
Total net sales 90,955 75,786  
Customer concentration     89.00%
Other      
Disaggregation of Revenue [Line Items]      
Total net sales 4,746 5,729  
Wholesale      
Disaggregation of Revenue [Line Items]      
Total net sales 93,608 86,992  
Direct-to-consumer      
Disaggregation of Revenue [Line Items]      
Total net sales $ 61,745 $ 48,265