10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

☒   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2022

☐   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ____________ to ____________

Commission file number: 001-40400

DIGITAL BRANDS GROUP, INC.

(Exact name of registrant as specified in its charter)

Delaware	46-1942864
(State or other jurisdiction of	(I.R.S. Employer
incorporation or organization)	Identification No.)

1400 Lavaca Street

Austin, TX 78701

(Address of principal executive offices, including zip code)

Tel: (209) 651-0172

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Common Stock, par value $0.0001 per share	DBGI	The Nasdaq Stock Market LLC
Warrants, each exercisable to purchase one share of common stock	DBGIW	The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See definition of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and emerging growth company in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	☒	Smaller reporting company	☒
		Emerging growth company	☒

If an emerging growth company, indicate by check mark if this registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

As of May 16, 2022 the Company had 52,243,867 shares of common stock, $0.0001 par value, issued and outstanding.

DIGITAL BRANDS GROUP, NC.

FORM 10-Q

TABLE OF CONTENTS

PART I. FINANCIAL INFORMATION		3
ITEM 1.	Condensed Consolidated Financial Statements – Unaudited	3
	Condensed Consolidated Balance Sheets as of March 31, 2022 and December 31, 2021	3
	Condensed Consolidated Statements of Operations for the three months ended March 31, 2022 and 2021	4
	Condensed Consolidated Statements of Stockholders’ Equity for the three months ended March 31, 2022 and 2021	5
	Condensed Consolidated Statements of Cash Flows for the three months ended March 31, 2022 and 2021	6
	Notes to Condensed Consolidated Financial Statements	7
ITEM 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	17
ITEM 3	Quantitative and Qualitative Disclosures about Market Risk	23
ITEM 4.	Controls and Procedures	23
PART II. OTHER INFORMATION		24
ITEM 1.	Legal Proceedings	24
ITEM 1A.	Risk Factors	25
ITEM 2.	Unregistered Sales of Equity Securities and Use of Proceeds	25
ITEM 3.	Defaults upon Senior Securities	26
ITEM 4.	Mine Safety Disclosures	26
ITEM 5.	Other Information	26
ITEM 6.	Exhibits	27
SIGNATURES		29

2

PART I – FINANCIAL INFORMATION

ITEM 1. CONSOLIDATED FINANCIAL STATEMENTS

DIGITAL BRANDS GROUP, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(UNAUDITED)

	March 31,		December 31,
	2022		2021
ASSETS
Current assets:
Cash and cash equivalents	$	566,013	$	528,394
Accounts receivable, net		138,948		89,394
Due from factor, net		879,042		985,288
Inventory		2,492,605		2,755,358
Prepaid expenses and other current assets		544,269		417,900
Total current assets		4,620,877		4,776,334
Deferred offering costs		367,696		367,696
Property, equipment and software, net		88,650		97,265
Goodwill		18,264,822		18,264,822
Intangible assets, net		12,303,501		12,841,313
Deposits		137,794		137,794
Right of use asset		250,244		—
Total assets	$	36,033,584	$	36,485,224
LIABILITIES AND STOCKHOLDERS’ DEFICIT
Current liabilities:
Accounts payable	$	8,535,132	$	6,562,690
Accrued expenses and other liabilities		2,906,659		2,237,145
Deferred revenue		348,104		276,397
Due to related parties		256,530		277,635
Contingent consideration liability		13,379,797		12,179,476
Convertible notes, current		100,000		100,000
Accrued interest payable		1,561,467		1,110,679
Note payable - related party		309,489		299,489
Venture debt, net of discount		6,251,755		6,001,755
Loan payable, current		3,502,000		2,502,000
Promissory note payable		3,500,000		3,500,000
Right of use liability, current portion		198,686		—
Total current liabilities		40,849,619		35,047,266
Convertible notes payable, net		5,671,267		5,501,614
Loan payable		366,764		713,182
Derivative liability		2,664,171		2,294,720
Warrant liability		12,253		18,223
Right of use liability		51,558		—
Total liabilities		49,615,632		43,575,005
Commitments and contingencies (Note 11)
Stockholders’ deficit:
Undesignated preferred stock, $0.0001 par, 10,000,000 shares authorized, 0 shares issued and outstanding as of both March 31,2022 and December 31, 2021		—		—
Common stock, $0.0001 par, 200,000,000 shares authorized, 13,875,591 and 13,001,690 shares issued and outstanding as of March 31, 2022 and December 31, 2021, respectively		1,387		1,300
Additional paid-in capital		59,953,461		58,612,873
Accumulated deficit		(73,536,896)		(65,703,954)
Total stockholders' deficit		(13,582,048)		(7,089,781)
Total liabilities and stockholders’ deficit	$	36,033,584	$	36,485,224

See the accompanying notes to the unaudited condensed consolidated financial statements

3

DIGITAL BRANDS GROUP, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)

	Three Months Ended
	March 31,
	2022		2021
Net revenues	$	3,432,410	$	408,405
Cost of net revenues		1,958,911		615,942
Gross profit (loss)		1,473,499		(207,537)
Operating expenses:
General and administrative		4,611,235		1,907,518
Sales and marketing		1,040,572		170,820
Distribution		202,848		63,578
Change in fair value of contingent consideration		1,200,321		—
Total operating expenses		7,054,976		2,141,916
Loss from operations		(5,581,477)		(2,349,453)
Other income (expense):
Interest expense		(1,567,877)		(675,044)
Other non-operating income (expenses)		(683,588)		562
Total other income (expense), net		(2,251,465)		(674,482)
Income tax benefit (provision)		—		—
Net loss	$	(7,832,942)	$	(3,023,935)
Weighted average common shares outstanding - basic and diluted		13,235,062		664,167
Net loss per common share - basic and diluted	$	(0.59)	$	(4.55)

See the accompanying notes to the unaudited condensed consolidated financial statements

4

DIGITAL BRANDS GROUP, INC.

CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ DEFICIT

(UNAUDITED)

	Series Seed			Series A			Series A-2			Series A-3			Series CF			Series B						Additional				Total
	Preferred Stock			Preferred Stock			Preferred Stock			Preferred Stock			Preferred Stock			Preferred Stock			Common Stock			Paid-in		Accumulated		Stockholders’
	Shares	Amount		Shares	Amount		Shares	Amount		Shares	Amount		Shares	Amount		Shares	Amount		Shares	Amount		Capital		Deficit		Deficit
Balances at December 31, 2020	20,714,518	$	2,071	5,654,072	$	565	5,932,742	$	593	9,032,330	$	904	836,331	$	83	20,754,717	$	2,075	664,167	$	66	$	27,481,995	$	(33,345,997)	$	(5,857,645)
Stock-based compensation	—		—	—		—	—		—	—		—	—		—	—		—	—		—		36,976		—		36,976
Net loss	—		—	—		—	—		—	—		—	—		—	—		—	—		—		—		(3,023,935)		(3,023,935)
Balances at March 31, 2021	20,714,518	$	2,071	5,654,072	$	565	5,932,742	$	593	9,032,330	$	904	836,331	$	83	20,754,717	$	2,075	664,167	$	66	$	27,518,971	$	(36,369,932)	$	(8,844,604)
Balances at December 31, 2021	—	$	—	—	$	—	—	$	—	—	$	—	—	$	—	—	$	—	13,001,690	$	1,300	$	58,612,873	$	(65,703,954)	$	(7,089,781)
Conversion of notes into common stock	—		—	—		—	—		—	—		—	—		—	—		—	873,901		87		1,201,495		—		1,201,582
Stock-based compensation	—		—	—		—	—		—	—		—	—		—	—		—	—		—		139,093		—		139,093
Net loss	—		—	—		—	—		—	—		—	—		—	—		—	—		—		—		(7,832,942)		(7,832,942)
Balances at March 31, 2022	—	$	—	—	$	—	—	$	—	—	$	—	—	$	—	—	$	—	13,875,591	$	1,387	$	59,953,461	$	(73,536,896)	$	(13,582,048)

See the accompanying notes to the unaudited condensed consolidated financial statements

5

DIGITAL BRANDS GROUP, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(UNAUDITED)

	Three Months Ended
	March 31,
	2022		2021
Cash flows from operating activities:
Net loss	$	(7,832,942)	$	(3,023,935)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization		552,004		100,687
Amortization of loan discount and fees		1,093,583		223,065
Stock-based compensation		139,093		36,976
Change in fair value of warrant liability		(5,970)		(562)
Change in fair value of derivative liability		682,103		—
Change in fair value of contingent consideration		1,200,321		—
Change in credit reserve		(9,067)		3,335
Changes in operating assets and liabilities:
Accounts receivable, net		(49,554)		22,700
Due from factor, net		294,439		(6,950)
Inventory		262,753		573,496
Prepaid expenses and other current assets		(126,369)		(195,027)
Accounts payable		1,972,441		195,528
Accrued expenses and other liabilities		669,514		98,075
Deferred revenue		71,707		(1,667)
Accrued compensation - related party		—		(62,777)
Accrued interest		450,788		394,479
Net cash used in operating activities		(635,156)		(1,642,577)
Cash flows from investing activities:
Purchase of property, equipment and software		(5,576)		—
Net cash used in investing activities		(5,576)		—
Cash flows from financing activities:
Proceeds (repayments) from related party advances		(11,105)		—
Advances (repayments) from factor		(179,126)		32,617
Proceeds from venture debt and loan payable		868,582		1,347,050
Issuance of convertible notes payable		—		528,650
Offering costs		—		(130,523)
Net cash provided by financing activities		678,351		1,777,794
Net increase in cash and cash equivalents		37,619		135,217
Cash and cash equivalents at beginning of period		528,394		575,986
Cash and cash equivalents at end of period	$	566,013	$	711,203
Supplemental disclosure of cash flow information:
Cash paid for income taxes	$	—	$	—
Cash paid for interest	$	—	$	—
Supplemental disclosure of non-cash investing and financing activities:
Conversion of notes into common stock	$	1,201,582	$	—
Right of use asset and liability	$	250,244	$	—

See the accompanying notes to the unaudited condensed consolidated financial statements

6

DIGITAL BRANDS GROUP, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1: NATURE OF OPERATIONS

Digital Brands Group, Inc. (the “Company” or “DBG”), was organized on September 17, 2012 under the laws of Delaware as a limited liability company under the name Denim.LA LLC. The Company converted to a Delaware corporation on January 30, 2013 and changed its name to Denim.LA, Inc. Effective December 31, 2020, the Company changed its name to Digital Brands Group, Inc. (DBG).

The Company is a curated collection of lifestyle brands, including Bailey 44, DSTLD, Harper and Jones, Stateside and ACE Studios, that offers a variety of apparel products through direct-to-consumer and wholesale distribution.

On February 12, 2020, Denim.LA, Inc. entered into an Agreement and Plan of Merger with Bailey 44, LLC (“Bailey”), a Delaware limited liability company. On the acquisition date, Bailey 44 , LLC became a wholly owned subsidiary of the Company.

On May 18, 2021, the Company closed its acquisition of Harper & Jones, LLC (“H&J”) pursuant to its Membership Interest Stock Purchase Agreement with D. Jones Tailored Collection, Ltd. to purchase 100% of the issued and outstanding equity of Harper & Jones, LLC. On the acquisition date, H&J became a wholly owned subsidiary of the Company.

On August 30, 2021, the Company closed its acquisition of Mosbest, LLC dba Stateside (“Stateside”) pursuant to its Membership Interest Purchase Agreement with Moise Emquies to purchase 100% of the issued and outstanding equity of Stateside. On the acquisition date, Stateside became a wholly owned subsidiary of the Company.

NOTE 2: GOING CONCERN

The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company has not generated profits since inception, has sustained net losses of $7,832,942 and $3,023,935 for the three months ended March 31, 2022 and 2021, respectively, and has incurred negative cash flows from operations for the three months ended March 31, 2022 and 2021. The Company has historically lacked liquidity to satisfy obligations as they come due and as of March 31, 2022, and the Company had a working capital deficit of $36,228,742. These factors raise substantial doubt about the Company’s ability to continue as a going concern. The Company requires significant capital to fund operations and meet its obligations as demands are made. The Company expects to continue to generate operating losses for the foreseeable future. The accompanying consolidated financial statements do not include any adjustments as a result of this uncertainty.

Management Plans

In August 2021, the Company entered into an equity line of credit agreement which the investor is committed to purchase up to $17,500,000 of the Company’s common stock. The Company plans to utilize multiple drawdowns on this agreement, however may be unable to execute on such drawdowns due to restrictions per the agreement.

On May 10, 2022, the Company sold 37,389,800 shares of its common stock pursuant to a Registration Statement on Form S-1 and related prospectus at  a public offering price of $0.25 per share. The gross proceeds from the offering, before deducting underwriting discounts and commissions and other offering expenses payable by the Company , were $9,347,450, excluding any exercise of the underwriters’ option to purchase additional shares. The Company intends to use the net proceeds from this offering for working capital and general corporate purposes, including the repayment of promissory notes in the principal amount of $3,068,750 (see Note 12).

NOTE 3: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

The accounting and reporting policies of the Company conform to accounting principles generally accepted in the United States of America (“GAAP”).

7

DIGITAL BRANDS GROUP, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Unaudited Interim Financial Information

The accompanying unaudited condensed consolidated balance sheet as of March 31, 2022, the unaudited condensed consolidated statements of operations for the three months ended March 31, 2022 and 2021 and of cash flows for the three months ended March 31, 2022 and 2021 have been prepared by the Company, pursuant to the rules and regulations of the SEC for the interim financial statements. Certain information and footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to rules and regulations. However, the Company believes that the disclosures are adequate to make the information presented not misleading. The unaudited interim consolidated financial statements have been prepared on a basis consistent with the audited consolidated financial statements and in the opinion of management, reflect all adjustments, consisting of only normal recurring adjustments, necessary for the fair presentation of the consolidated  results for the interim periods presented and of the consolidated financial condition as of the date of the interim consolidated balance sheet. The results of operations are not necessarily indicative of the results expected for the year ended December 31, 2022.

The accompanying unaudited interim condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements and the notes thereto for the year ended December 31, 2021 included in the Company’s Annual Form 10-K filed with SEC on March 31, 2022.

Principles of Consolidation

These condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries Bailey, H&J and Stateside from the dates of acquisition. All inter-company transactions and balances have been eliminated on consolidation.

Use of Estimates

The preparation of the Company’s financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Significant estimates and assumptions reflected in these financial statements include, but are not limited to, inventory, impairment of long-lived assets, contingent consideration and derivative liabilities. The Company bases its estimates on historical experience, known trends and other market-specific or other relevant factors that it believes to be reasonable under the circumstances. On an ongoing basis, management evaluates its estimates when there are changes in circumstances, facts and experience. Changes in estimates are recorded in the period in which they become known. Actual results could differ from those estimates.

Cash and Equivalents and Concentration of Credit Risk

The Company considers all highly liquid securities with an original maturity of less than three months to be cash equivalents. As of March 31, 2022 and December 31, 2021, the Company did not hold any cash equivalents. The Company’s cash and cash equivalents in bank deposit accounts, at times, may exceed federally insured limits of $250,000.

Fair Value of Financial Instruments

The Company’s financial instruments consist of cash and cash equivalents, prepaid expenses, accounts payable, accrued expenses, due to related parties, related party note payable, and convertible debt. The carrying value of these assets and liabilities is representative of their fair market value, due to the short maturity of these instruments.

8

DIGITAL BRANDS GROUP, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

The following tables present information about the Company’s financial assets and liabilities measured at fair value on a recurring basis and indicates the level of the fair value hierarchy used to determine such fair values:

	Fair Value Measurements
	as of March 31, 2022 Using:
	Level 1		Level 2		Level 3		Total
Liabilities:
Warrant liability	$	—	$	12,253	$	—	$	12,253
Contingent consideration		—		—		13,379,797		13,379,797
Derivative liability		—		—		2,664,171		2,664,171
	$	—	$	12,253	$	16,043,968	$	16,056,221

	Fair Value Measurements
	as of December 31, 2021 Using:
	Level 1		Level 2		Level 3		Total
Liabilities:
Warrant liability	$	—	$	18,223	$	—	$	18,223
Contingent consideration		—		—		12,179,476		12,179,476
Derivative liability		—		—		2,294,720		2,294,720
	$	—	$	18,223	$	14,474,196	$	14,492,419

Contingent Consideration

Changes in acquisition-related contingent consideration liabilities during the three months ended March 31, 2022 are as follows:

	Contingent
	Consideration
	Liability
Outstanding as of December 31, 2021	$	12,179,476
Change in fair value		1,200,321
Outstanding as of March 31, 2022	$	13,379,797

The contingent consideration liabilities will be settled in May 2022.

Derivative Liability

In connection with the Company’s convertible note with Oasis Capital, LLC (“Oasis”), the Company recorded a derivative liability (see Note 7). The estimated fair value of the derivative liability is recorded using significant unobservable measures and other fair value inputs and is therefore classified as a Level 3 financial instrument.

The fair value of the derivative liability is valued using a multinomial lattice model. The multinomial lattice inputs include the underlying stock price, volatility of common stock and remaining term of the convertible note. Changes in derivative liability during the three months ended March 31, 2022 are as follows:

	Derivative
	Liability
Outstanding as of December 31, 2021	$	2,294,720
Conversion of underlying notes into common stock		(312,652)
Change in fair value		682,103
Outstanding as of March 31, 2022	$	2,664,171

9

DIGITAL BRANDS GROUP, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Inventory

Inventory is stated at the lower of cost or net realizable value and accounted for using the weighted average cost method for DSTLD and first-in, first-out method for Bailey and Stateside. The inventory balances as of March 31, 2022 and December 31, 2021 consist substantially of finished good products purchased or produced for resale, as well as any raw materials the Company purchased to modify the products and work in progress.

Inventory consisted of the following:

	March 31,		December 31,
	2022		2021
Raw materials	$	412,748	$	292,167
Work in process		235,867		242,673
Finished goods		1,843,990		2,220,519
Inventory	$	2,492,605	$	2,755,358

Goodwill

Goodwill and identifiable intangible assets that have indefinite useful lives are not amortized, but instead are tested annually for impairment and upon the occurrence of certain events or substantive changes in circumstances. The annual goodwill impairment test allows for the option to first assess qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount. An entity may choose to perform the qualitative assessment on none, some or all of its reporting units or an entity may bypass the qualitative assessment for any reporting unit and proceed directly to step one of the quantitative impairment test. If it is determined, on the basis of qualitative factors, that the fair value of a reporting unit is, more likely than not, less than its carrying value, the quantitative impairment test is required.

Deferred Offering Costs

The Company complies with the requirements of ASC 340, Other Assets and Deferred Costs, with regards to offering costs. Prior to the completion of an offering, offering costs are capitalized. The deferred offering costs are charged to additional paid-in capital or as a discount to debt, as applicable, upon the completion of an offering or to expense if the offering is not completed As of March 31, 2022 and December 31, 2021, the Company capitalized $367,696 in deferred offering costs pertaining to its equity line of credit agreement with Oasis (Note 8). Management is currently reviewing the feasibility of drawdowns on the equity line of credit.

10

DIGITAL BRANDS GROUP, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Net Loss per Share

Net earnings or loss per share is computed by dividing net income or loss by the weighted-average number of common shares outstanding during the period, excluding shares subject to redemption or forfeiture. The Company presents basic and diluted net earnings or loss per share. Diluted net earnings or loss per share reflect the actual weighted average of common shares issued and outstanding during the period, adjusted for potentially dilutive securities outstanding. Potentially dilutive securities are excluded from the computation of the diluted net loss per share if their inclusion would be anti-dilutive. As all potentially dilutive securities are anti-dilutive as of March 31, 2022 and 2021, diluted net loss per share is the same as basic net loss per share for each year. Potentially dilutive items outstanding as of March 31 , 2022 and 2021 are as follows:

	March 31,
	2022	2021
Convertible notes	5,164,752	—
Series Seed Preferred Stock (convertible to common stock)	—	20,714,518
Series A Preferred Stock (convertible to common stock)	—	5,654,072
Series A-2 Preferred Stock (convertible to common stock)	—	5,932,742
Series CF Preferred Stock (convertible to common stock)	—	836,331
Series A-3 Preferred Stock (convertible to common stock)	—	9,032,330
Series B Preferred Stock (convertible to common stock)	—	20,754,717
Common stock warrants	914,539	914,539
Preferred stock warrants	—	806,903
Stock options	3,895,103	1,163,103
Total potentially dilutive shares	9,974,393	65,809,254

Concentrations

The Company utilized one vendor that made up 15% of all inventory purchases during the three months ended March 31, 2022 and three vendors that made up 96% of all inventory purchases during the three months ended March 31, 2021. The loss of one of these vendors, may have a negative short-term impact on the Company’s operations; however, we believe there are acceptable substitute vendors that can be utilized longer-term.

Recent Accounting Pronouncements

In February 2016, the FASB issued Accounting Standards Update (“ASU”) 2016-02: Leases (Topic 842). The new guidance generally requires an entity to recognize on its balance sheet operating and financing lease liabilities and corresponding right-of-use assets. The standard will be effective for the first interim period within annual reporting periods beginning after December 15, 2018 and early adoption is permitted. The new standard requires a modified retrospective transition for existing leases to each prior reporting period presented. The Company has elected to utilize the extended adoption period available to the Company as an emerging growth company and has not currently adopted this standard. This standard will be effective for the first interim period within annual reporting periods beginning after December 15, 2021. The Company has adopted ASU 2016-02 as of January 1, 2022. See Note 10.

Management does not believe that any other recently issued, but not yet effective, accounting standards could have a material effect on the accompanying financial statements. As new accounting pronouncements are issued, the Company will adopt those that are applicable under the circumstances.

11

DIGITAL BRANDS GROUP, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

NOTE 4: DUE FROM FACTOR

Due to/from factor consist of the following:

	March 31,		December 31,
	2022		2021
Outstanding receivables:
Without recourse	$	494,004	$	579,295
With recourse		152,436		361,584
Advances		300,743		121,617
Credits due customers		(68,142)		(77,208)
	$	879,042	$	985,288

NOTE 5: GOODWILL AND INTANGIBLE ASSETS

The Company recorded $6,479,218 in goodwill from the Bailey business combination in February 2020, $9,681,548 in goodwill from the H&J business combination in May 2021 and $2,104,056 in goodwill from the Stateside business combination in August 2021.

The following table summarizes information relating to the Company’s identifiable intangible assets as of March 31, 2022:

	Gross		Accumulated		Carrying
	Amount		Amortization		Value
Amortized:
Customer relationships	$	6,453,750		(1,987,169)	$	4,466,581
		6,453,750		(1,987,169)		4,466,581
Indefinite-lived:
Brand name	$	7,836,920		—		7,836,920
	$	14,290,670	$	(1,987,169)	$	12,303,501

The Company recorded amortization expense of $537,813 and $91,667 during the three months ended March 31, 2022 and 2021, respectively, which is included in general and administrative expenses in the consolidated statements of operations.

NOTE 6: LIABILITIES AND DEBT

Accrued Expenses and Other Liabilities

The Company accrued expenses and other liabilities line in the consolidated balance sheets is comprised of the following as of March 31, 2022 and December 31,2021:

	March 31,		December 31,
	2022		2021
Accrued expenses	$	333,290	$	213,740
Reserve for returns		20,041		33,933
Payroll related liabilities		1,752,407		1,204,665
Sales tax liability		288,617		268,723
Due to seller		396,320		396,320
Other liabilities		115,985		119,764
	$	2,906,659	$	2,237,145

Certain liabilities including sales tax and payroll related liabilities maybe be subject to interest in penalties. As of March 31, 2022 and December 31, 2021, payroll related labilities included approximately $262,000 in estimated penalties associated with accrued payroll taxes.

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DIGITAL BRANDS GROUP, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Venture Debt

In February 2022, the Company received $237,500 in proceeds, including loan fees of $12,500, from the existing venture debt lender under the same terms as the existing facility. As of March 31, 2022 and December 31, 2021, the gross loan balance was $6,251,755 and $6,001,755, respectively.

As of March 31, 2022, all payments have been deferred to the maturity date of the loan, December 31, 2022. As of the filing date, of these financial statements, all defaults were cured and there are no additional expected defaults.

For the three months ended March 31, 2022 and 2021, $12,500 and $113,993 of loan fees and discounts from warrants were amortized to interest expense, leaving unamortized balances of $0 as of March 31, 2022.

Interest expense and effective interest rate on this loan for the three months ended March 31, 2022 and 2021 was $191,152 and $199,986, and 12.5% and 20.9% all respectively.

Convertible Debt

2020 Regulation D Offering

As of March 31, 2022 and December 31, 2021, there was $100,000 remaining in outstanding principal that was not converted into equity.

Convertible Promissory Note

During the three months ended March 31, 2022, the Company converted an aggregate of $888,930 in outstanding principal into 873,901 shares of common stock.

During the three months ended March 31, 2022, the Company amortized $1,058,583 of debt discount to interest expense.

As of March 31, 2022 and December 31, 2021, the outstanding principal was $8,576,070 and $9,465,000, respectively. The balance of the convertible notes, after unamortized debt discount of $2,904,803, was $5,671,267 as of March 31, 2022.

Loan Payable — PPP and SBA Loan

As of March 31, 2022 and December 31, 2021, Harper & Jones had an outstanding loan under the EIDL program of $148,900.

Loan Payable

In May 2021, H&J entered into a loan payable with a bank and received proceeds of $75,000. The line bears interest at 7.76% and matures in December 2025. As of March 31, 2022 and December 31, 2021, the outstanding balance was $80,370 and $149,962, respectively.

Note Payable – Related Party

As of March 31, 2022, H&J had an outstanding note payable of $309,489 owned by the H&J Seller. The note matures on July 10, 2022 and bears interest at 12% per annum.

Promissory Note Payable

As of March 31, 2022 and December 31, 2021, the outstanding principal on the note to the sellers of Bailey was $3,500,000. As of March 31, 2022, the lender agreed to defer all payments to the maturity date of the loan, December 31, 2022.

Interest expense was $105,000 and $135,000 for the three months ended March 31, 2022 and 2021, respectively, all of which was accrued and unpaid as of March 31, 2022.

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DIGITAL BRANDS GROUP, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Merchant Cash Advances

In March 2022, the Company obtained two short-term merchant advances, which totaled $500,000 and $250,000, respectively, from a single lender to fund operations. These advances included origination fees totaling $22,500 for net proceeds of $727,500. These advances are, for the most part, secured by expected future sales transactions of the Company with expected payments on a weekly basis The Company will repay an aggregate of $1,065,000 to the lender. These advances contain various financial and non-financial covenants. As of the date of these financial statements, the Company was in compliance with these covenants.

NOTE 7: STOCKHOLDERS’ DEFICIT

During the three months ended March 31, 2022, an aggregate of $888,930 in outstanding principal of convertible notes were converted into 873,901 shares of common stock.

There were no common or preferred stock transactions for the three months ended March 31, 2021.

NOTE 8: RELATED PARTY TRANSACTIONS

Employee Backpay, Loans Receivable and Loans Payable

As of March 31, 2022 and December 31, 2021, due to related parties includes advances from the former officer, Mark Lynn, who also serves as a director, totaling $104,568, and accrued salary and expense reimbursements of $120,350 and $126,706, respectively, to current officers. As of March 31, 2022, due to related parties also included an advance of $25,000 from the CEO.

As of March 31, 2022, H&J had an outstanding note payable of $309,489 owned by the H&J Seller.

NOTE 9: SHARE-BASED PAYMENTS

Common Stock Warrants

As of March 31, 2022 and December 31, 2021, the Company had 3,580,116 common stock warrants outstanding with a weighted average exercise price of $4.12 per share. As of March 31, 2022, all of these warrants were exercisable.

Stock Options

As of March 31, 2022 and December 31, 2021, the Company had 3,895,103 stock options outstanding with a weighted average exercise price of $3.59 per share.  As of March 31, 2022, there were 3,249,398 options exercisable.

Stock-based compensation expense of $139,093 and $36,976 was recognized for the three months ended March 31, 2022 and 2021, respectively. In 2022, $1254,694 was included in general and administrative expense and $14,399 was in included in sales and marketing expense. Total unrecognized compensation cost related to non-vested stock option awards as of March 31, 2022 amounted to $917,943 and will be recognized over a weighted average period of 2.04 years.

NOTE 10: LEASE OBLIGATIONS

In April 2021, the Company entered into a lease agreement for operating space in Los Angeles, California. The lease expires in June 2023 and has monthly base rent payments of $17,257. The lease required a $19,500 deposit. The Company adopted ASC 842 on January 1, 2021 and recognized a right of use asset and liability of $250,244 using a discount rate of 6.0%.

H&J leases office and showroom facilities in Dallas and Houston, Texas, and New Orleans, Louisiana. The leases expire at various dates through June 2022 with base rents ranging from $3,400 to $6,500.

Stateside leases office and showroom facilities in Los Angeles, California. The leases expire at various dates through November 2022 with base rents ranging from $3,100 to $9,000.

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DIGITAL BRANDS GROUP, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Total rent expense for the three months ended March 31, 2022 and 2021 was $274,422 and $132,789 for the three months ended March 31, 2022 and 2021, respectively.

NOTE 11: CONTINGENCIES

On March 25, 2020, a Bailey’s product vendor filed a lawsuit against Bailey for non-payment of trade payables totaling $492,390. Approximately the same amount was held in accounts payable for this vendor in the accompanying consolidated balance sheets and the Company does not believe it is probable that losses in excess of such trade payables will be incurred. The Company and product vendor have entered into a settlement, which will require the Company make ten monthly payments of approximately $37,000, starting in May 2021. Upon completion of the payment schedule, any remaining amounts will be forgiven. The payment schedule was completed in 2022.

On December 21, 2020, a Company investor filed a lawsuit against DBG for reimbursement of their investment totaling $100,000. Claimed amounts are included in short-term convertible note payable in the accompanying consolidated balance sheets and the Company does not believe it is probable that losses in excess of such short-term note payable will be incurred. The Company is actively working to resolve this matter.

In August 2020 and March 2021, two lawsuits were filed against Bailey’s by third-party’s related to prior services rendered. The claims (including fines, fees, and legal expenses) total an aggregate of $96,900. One matter was settled in February 2022 and the other matter is being actively worked on to achieve settlement.

On September 24, 2020 a Bailey’s product vendor filed a lawsuit against Bailey’s non-payment of trade payables totaling approximately $481,000 and additional damages of approximately $296,000. Claimed amounts for trade payables are included in accounts payable in the accompanying consolidated balance sheets, net of payments made. In December 2021, the Company reached a settlement; however, the settlement terms were not met and a judgement was entered against the Company in the amount of $469,000.

All claims above, to the extent management believes it will be liable, have been included in accounts payable and accrued expenses and other liabilities in the consolidated balance sheet as of March 31, 2022.

Except as may be set forth above the Company is not a party to any legal proceedings, and the Company is not aware of any claims or actions pending or threatened against us. In the future, the Company might from time to time become involved in litigation relating to claims arising from its ordinary course of business, the resolution of which the Company does not anticipate would have a material adverse impact on our financial position, results of operations or cash flows.

NOTE 12: SUBSEQUENT EVENTS

Management’s Evaluation

Convertible Notes

On April 8, 2022, the Company and various purchasers (the “Investors”) executed a Securities Purchase Agreement (the “SPA”) whereby the Investors purchased from the Company promissory notes (the “Notes”) in the aggregate principal amount of $3,068,750, consisting of aggregate cash to Issuer of $2,455,000 (“Cash Principal”) and an Original Issue Discount of $613,750. The notes were repaid as part of the use of proceeds in the Company’s May public offering (see below).

In connection with the SPA, the Company issued to the Investors five-year warrants exercisable for shares of common stock at an exercise price equal to the lower of: (i) the Nasdaq official closing price of the common stock on the Nasdaq Capital Market on the date of the Notes, and (ii) the average Nasdaq official closing price of the common stock on the Nasdaq Capital Market (as reflected on Nasdaq.com) for the five consecutive trading days ending on the date of the Notes. The Company granted 1,257,684 warrants at an exercise price of $1.22 per share expiring in April 2027.

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DIGITAL BRANDS GROUP, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Underwriting Agreement and Public Offering

On May 5, 2022, Digital Brands Group, Inc. (the “Company”) entered into an underwriting agreement (the “Underwriting Agreement”) with Alexander Capital, L.P., acting as representative (the “Representative”) of the several underwriters named in the Underwriting Agreement (the “Underwriters”), relating to the Company’s underwritten the offering (the “Offering”) pursuant to which the Company agreed to issue and sell 37,389,800 shares (the “Firm Shares”) of the Company’s common stock, par value $0.0001 per share (the “Common Stock”). The Firm Shares were sold to the public at a combined public offering price of $0.25 per share and were purchased by the Underwriters from the Company at a price of $0.23 per share. The Company also granted the Underwriters a 45-day option to purchase up to an additional 5,608,470 shares of Common Stock at the same price.

The shares were sold in the Offering pursuant to a Registration Statement on Form S-1, as amended (File No. 333-264347) (the “Registration Statement”), a Registration Statement on Form S-1 pursuant to 462(b) of the Securities Act of 1933, as amended (File No. 333-264775), and a related prospectus filed with the Securities and Exchange Commission. The public offering closed on May 10, 2022 and the Company sold 37,389,800 shares of Common Stock for total gross proceeds of approximately $9.3 million.

On May 10, 2022, pursuant to the Underwriting Agreement, the Company issued the Underwriters’ Warrants to purchase up to an aggregate of 1,495,592 shares of common stock. The Underwriters’ Warrants may be exercised beginning on November 1, 2022 until May 5, 2027. The initial exercise price of each Underwriters’ Warrant is $0.325 per share, which represents 130% of the public offering price.

Other Events

In April 2022, Bailey received notification of full forgiveness of its 2^nd PPP Loan totaling $1,347,050.

From April 1, 2022 through the issuance date, the Company has issued 978,476 shares of common stock pursuant to conversions of outstanding principal of its convertible notes.

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our unaudited condensed financial statements and related notes appearing elsewhere in this Quarterly Report on Form 10-Q and our audited financial statements and related notes for the year ended December 31, 2021 included in Annual Report on Form 10-K filed with the Securities and Exchange Commission, or SEC on March 31, 2022.

Some of the statements contained in this discussion and analysis or set forth elsewhere in this Quarterly Report on Form 10-Q, including information with respect to our plans and strategy for our business, constitute forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. We have based these forward-looking statements on our current expectations and projections about future events. The following information and any forward-looking statements should be considered in light of factors discussed elsewhere in this Quarterly Report on Form 10-Q, particularly including those risks identified in Part II-Item 1A “Risk Factors” and our other filings with the SEC.

Our actual results and timing of certain events may differ materially from the results discussed, projected, anticipated, or indicated in any forward-looking statements. We caution you that forward-looking statements are not guarantees of future performance and that our actual results of operations, financial condition and liquidity, and the development of the industry in which we operate may differ materially from the forward-looking statements contained in this Quarterly Report on Form 10-Q. Statements made herein are as of the date of the filing of this Form 10-Q with the SEC and should not be relied upon as of any subsequent date. Even if our results of operations, financial condition and liquidity, and the development of the industry in which we operate are consistent with the forward-looking statements contained in this Quarterly Report on Form 10-Q, they may not be predictive of results or developments in future periods. We disclaim any obligation, except as specifically required by law and the rules of the SEC, to publicly update or revise any such statements to reflect any change in our expectations or in events, conditions or circumstances on which any such statements may be based or that may affect the likelihood that actual results will differ from those set forth in the forward-looking statements.

Business Overview

Digital Brands Group is a curated collection of lifestyle brands, including Bailey 44, DSTLD, Harper and Jones, Stateside and ACE Studios, that offers a variety of apparel products through direct-to-consumer and wholesale distribution. Our complementary brand portfolio provides us with the unique opportunity to cross merchandise our brands. We aim for our customers to wear our brands head to toe and to capture what we call “closet share” by gaining insight into their preferences to create targeted and personalized content specific to their cohort. Operating our brands under one portfolio provides us with the ability to better utilize our technological, human capital and operational capabilities across all brands. As a result, we have been able to realize operational efficiencies and continue to identify additional cost saving opportunities to scale our brands and overall portfolio.

Our portfolio currently consists of four significant brands that leverage our three channels: our websites, wholesale and our own stores.

● Bailey 44 combines beautiful, luxe fabrics and on-trend designs to create sophisticated ready-to-wear capsules for women on-the-go. Designing for real life, this brand focuses on feeling and comfort rather than how it looks on a runway. Bailey 44 is primarily a wholesale brand, which we are transitioning to a digital, direct-to-consumer brand.

● DSTLD offers stylish high-quality garments without the luxury retail markup valuing customer experience over labels. DSTLD is primarily a digital direct-to-consumer brand, to which we recently added select wholesale retailers to generate brand awareness.

● Harper & Jones was built with the goal of inspiring men to dress with intention. It offers hand- crafted custom fit suits for those looking for a premium experience. Harper & Jones is primarily a direct-to-consumer brand using its own showrooms.

● Stateside is an elevated, America first brand with all knitting, dyeing, cutting and sewing sourced and manufactured locally in Los Angeles. The collection is influenced by the evolution of the classic t-shirt offering a simple yet elegant look. Stateside is primarily a wholesale brand that we will be transitioning to a digital, direct-to-consumer brand.

We believe that successful apparel brands sell in all revenue channels. However, each channel offers different margin structures and requires different customer acquisition and retention strategies. We were founded as a digital-first retailer that has strategically

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expanded into select wholesale and direct retail channels. We strive to strategically create omnichannel strategies for each of our brands that blend physical and online channels to engage consumers in the channel of their choosing. Our products are sold direct-to-consumers principally through our websites and our own showrooms, but also through our wholesale channel, primarily in specialty stores and select department stores. With the continued expansion of our wholesale distribution, we believe developing an omnichannel solution further strengthens our ability to efficiently acquire and retain customers while also driving high customer lifetime value.

We believe that by leveraging a physical footprint to acquire customers and increase brand awareness, we can use digital marketing to focus on retention and a very tight, disciplined high value new customer acquisition strategy, especially targeting potential customers lower in the sales funnel. Building a direct relationship with the customer as the customer transacts directly with us allows us to better understand our customer’s preferences and shopping habits. Our substantial experience as a company originally founded as a digitally native-first retailer gives us the ability to strategically review and analyze the customer’s data, including contact information, browsing and shopping cart data, purchase history and style preferences. This in turn has the effect of lowering our inventory risk and cash needs since we can order and replenish product based on the data from our online sales history, replenish specific inventory by size, color and SKU based on real times sales data, and control our mark-down and promotional strategies versus being told what mark downs and promotions we have to offer by the department stores and boutique retailers.

We define “closet share” as the percentage (“share”) of a customer’s clothing units that (“of closet”) she or he owns in her or his closet and the amount of those units that go to the brands that are selling these units. For example, if a customer buys 20 units of clothing a year and the brands that we own represent 10 of those units purchased, then our closet share is 50% of that customer’s closet, or 10 of our branded units divided by 20 units they purchased in entirety. Closet share is a similar concept to the widely used term wallet share, it is just specific to the customer’s closet. The higher our closet share, the higher our revenue as higher closet share suggests the customer is purchasing more of our brands than our competitors.

We have strategically expanded into an omnichannel brand offering these styles and content not only on-line but at selected wholesale and retail storefronts. We believe this approach allows us opportunities to successfully drive Lifetime Value (“LTV”) while increasing new customer growth. We define Lifetime Value or LTV as an estimate of the average revenue that a customer will generate throughout their lifespan as our customer. This value/revenue of a customer helps us determine many economic decisions, such as marketing budgets per marketing channel, retention versus acquisition decisions, unit level economics, profitability and revenue forecasting.

We acquired Bailey in February 2020, H&J in May 2021 and Stateside in August 2021. We agreed on the consideration that we paid in each acquisition in the course of arm’s length negotiations with the holders of the membership interests in each of Bailey, H&J and Stateside. In determining and negotiating this consideration, we relied on the experience and judgment of our management and our evaluation of the potential synergies that could be achieved in combining the operations of Bailey, H&J and Stateside. We did not obtain independent valuations, appraisals or fairness opinions to support the consideration that we paid/agreed to pay.

Material Trends, Events and Uncertainties

COVID-19

The COVID-19 pandemic is ongoing and dynamic in nature, and continues to drive global uncertainty and disruption. As a result, COVID-19 had a significant negative impact on the Company’s business, including the consolidated financial condition, results of operations and cash flows through of 2021. While we are not able to determine the ultimate length and severity of the COVID-19 pandemic, we expect store closures, an anticipated reduction in traffic once stores initially reopen and a highly promotional marketplace will have a significant negative impact on our financial performance for at least the first two quarters of 2022.

We have implemented cost controls to reduce discretionary spending to help mitigate the loss of sales and to conserve cash while continuing to support employees. We are also assessing our forward inventory purchase commitments to ensure proper matching of supply and demand, which will result in an overall reduction in future commitments. As we continue to actively monitor the situation, we may take further actions that affect our operations.

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Supply Chain Disruptions

We are subject to global supply chain disruptions, which may include longer lead times for raw fabrics, inbound shipping and longer production times. Supply chain issues have specifically impacted the following for our brands:

● Increased costs in raw materials from fabric prices, which have increased 10% to 100% depending on the fabric, the time of year, and the origin of the fabric, as well as where the fabric is being shipped;

● Increased cost per kilo to ship via sea or air, which has increased from 25% to 300% depending on the time of year and from the country we are shipping from;

● Increased transit time via sea or air, which have increased by two weeks to two months; and

● Increased labor costs for producing the finished goods, which have increased 5% to 25% depending on the country and the labor skill required to produce the goods.

Seasonality

Our quarterly operating results vary due to the seasonality of our individual brands, and are historically stronger in the second half of the calendar year.

Components of Our Results of Operations

Net Revenue

DSTLD sells its products to our customers directly through our website. In those cases, sales, net represents total sales less returns, promotions, and discounts.

Bailey sells its products directly to customers. Bailey also sells its products indirectly through wholesale channels that include third-party online channels and physical channels such as specialty retailers and department stores.

H&J sells its products directly to customers through their showrooms and sales reps.

Stateside sells its products directly to customers. Stateside also sells its products indirectly through wholesale channels that include third-party online channels and physical channels such as specialty retailers and department stores.

Cost of Net Revenue

DSTLD, Bailey and Stateside’s cost of net revenue include direct cost of purchased merchandise; inventory shrinkage; inventory adjustments due to obsolescence, including excess and slow-moving inventory and lower of cost and net realizable reserves, duties; and inbound freight.

H&J’s cost of net revenue sold is associated with procuring fabric and custom tailoring each garment.

Operating Expenses

Our operating expenses include all operating costs not included in cost of net revenues. These costs consist of general and administrative, sales and marketing, and fulfillment and shipping expense to the customer.

General and administrative expenses consist primarily of all payroll and payroll-related expenses, stock-based compensation, professional fees, insurance, software costs, and expenses related to our operations at our headquarters, including utilities, depreciation and amortization, and other costs related to the administration of our business.

Sales and marketing expense primarily includes digital advertising; photo shoots for wholesale and direct-to-consumer communications, including email, social media and digital advertisements; and commission expenses associated with sales representatives.

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We expect to incur additional expenses as a result of operating as a public company, including costs to comply with the rules and regulations applicable to companies listed on a national securities exchange, costs related to compliance and reporting obligations pursuant to the rules and regulations of the SEC and higher expenses for insurance, investor relations and professional services. We expect these costs will increase our operating costs.

Distribution expenses includes costs paid to our third-party logistics provider, packaging and shipping costs to the customer from the warehouse and any returns from the customer to the warehouse.

At each reporting period, we estimate changes in the fair value of contingent consideration and recognize any change in fair in our consolidated statement of operations, which is included in operating expenses. Additionally, amortization of the identifiable intangibles acquired in the acquisitions is also included in operating expenses.

Interest Expense

Interest expense consists primarily of interest related to our debt outstanding to our senior lender, convertible debt, and other interest bearing liabilities.

Results of Operations

Three Months Ended March 31, 2022 compared to Three Months Ended March 31, 2021

The following table presents our results of operations for the three months ended March 31, 2022 and 2021:

	Three Months Ended
	March 31,
	2022		2021
Net revenues	$	3,432,410	$	408,405
Cost of net revenues		1,958,911		615,942
Gross profit (loss)		1,473,499		(207,537)
General and administrative		4,611,235		1,907,518
Sales and marketing		1,040,572		170,820
Other operating expenses		1,403,169		63,578
Operating loss		(5,581,477)		(2,349,453)
Other expenses		(2,251,465)		(674,482)
Loss before provision for income taxes		(7,832,942)		(3,023,935)
Provision for income taxes		—		—
Net loss	$	(7,832,942)	$	(3,023,935)

Net Revenues

Revenues increased by $3.0 million to $3.4 million for the three months ended March 31, 2022, compared to $0.4 million in the corresponding fiscal period in 2021. The increase was primarily due to full results in 2022 pertaining to the acquisition of H&J in May 2021 and Stateside in August 2021.

Gross Profit (Loss)

Our gross profit increased by $1.7 million for the three months ended March 31, 2022 to $1.5 million from a gross loss of ($0.2) million for the corresponding fiscal period in 2021. The increase in gross margin was primarily attributable to increased revenue in the three months ended March 31, 2022 and the gross profit achieved by H&J and Stateside since the acquisitions. Furthermore, in the three months ended March 31, 2021, we made mark downs to net realizable value for certain inventory that liquidated and sold in the second quarter of 2021.

Our gross margin was 42.9% for three months ended March 31, 2022 compared to (50.8)% for the three months ended March 31, 2021. The increase in the gross margin was due to H&J and Stateside’s margins in 2021, as well as discounting and liquidation measures by both DBG and Bailey 44 to sell aged inventory in 2021.

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Operating Expenses

Our operating expenses increased by $4.9 million for the three months ended March 31, 2022 to $7.1 million compared to $2.2 million for the corresponding fiscal period in 2021. The increase in operating expenses was primarily due to the change in fair value of contingent consideration of $1.2 million, as well as increased personnel costs, professional fees, marketing expenses and overall operations due to the Company’s full results of the H&J and Stateside acquisitions. We expect operating expenses to increase in total dollars and as a percentage of revenues as our revenue base increases.

Other Expenses

Other expenses increased by $1.6 million to $2.3 million in the three months ended March 31, 2022 compared to $0.7 million in the corresponding fiscal period in 2021. The increase in the other expense was primarily due to the change in fair value of derivative liability pertaining to the convertible notes and interest expense and amortization of debt discount on the outstanding notes.

Net Loss

Our net loss increased by $4.8 million to a loss of $7.8 million for the three months ended March 31, 2022 compared to a loss of $3.1 million for the corresponding fiscal period in 2021 primarily due to change in fair value of contingent consideration of $1.2 million, as well as increased personnel costs, professional fees, marketing expenses, other operating expenses and interest expense, partially offset by higher gross profit.

Liquidity and Capital Resources

Each of DBG, Bailey, H&J and Stateside has historically funded operations with internally generated cash flow and borrowings and capital raises. Changes in working capital, most notably accounts receivable, are driven primarily by levels of business activity. Historically each of DBG, Bailey, H&J and Stateside has maintained credit line facilities to support such working capital needs and makes repayments on that facility with excess cash flow from operations.

As of March 31, 2022, we had cash of $566,013, but we had a working capital deficit of $36.2 million. The Company requires significant capital to meet its obligations as they become due. These factors raise substantial doubt about our Company’s ability to continue as a going concern. Throughout the next twelve months, the Company plans to continue to fund its capital funding needs through a combination of public or private equity offerings, debt financings or other sources. There can be no assurance as to the availability or terms upon which such financing and capital might be available in the future. If the Company is unable to secure additional funding, it may be forced to curtail or suspend its business plans.

On May 10, 2022, the Company sold 37,389,800 shares of its common stock pursuant to a Registration Statement on Form S-1 and related prospectus at  a public offering price of $0.25 per share. The gross proceeds from the offering, before deducting underwriting discounts and commissions and other offering expenses payable by the Company, were $9,347,450.

Cash Flow Activities

The following table presents selected captions from our condensed statement of cash flows for the three months ended March 31, 2022 and 2021:

	Three Months Ended
	March 31,
	2022		2021
Net cash provided by operating activities:
Net loss	$	(7,832,942)	$	(3,023,935)
Non-cash adjustments	$	3,652,067	$	363,501
Change in operating assets and liabilities	$	3,545,719	$	1,017,858
Net cash used in operating activities	$	(635,156)	$	(1,642,577)
Net cash used in investing activities	$	(5,576)	$	—
Net cash provided by financing activities	$	678,351	$	1,777,794
Net change in cash	$	37,619	$	135,217

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Cash Flows Used In Operating Activities

Our cash used by operating activities decreased by $1.0 million to cash used of $0.6 million for the three months ended March 31, 2022 as compared to cash used of $1.6 million for the corresponding fiscal period in 2021. The decrease in net cash used in operating activities was primarily driven by an increase in non-cash charges and cash provided by changes in our operating assets and liabilities, partially offset by a higher net loss in 2022.

Cash Flows Provided By Investing Activities

Our cash used in investing activities was $5,576 in 2022 due to purchases of property and equipment.

Cash Flows Provided by Financing Activities

Cash provided by financing activities was $0.7 million for the three months ended March 31, 2022, compared to $1.8 million for the corresponding fiscal period in 2020. Cash inflows in the three months ended March 31, 2022 were primarily related to $0.9 million in proceeds from venture debt and loans, partially offset by factor repayments of $0.2 million. Cash inflows in the three months ended March 31, 2021 were primarily related to proceeds from a loan payable of $1.3 million and proceeds from convertible notes payable of $0.5 million.

Contractual Obligations and Commitments

In March 2017, we entered into a senior credit agreement with an outside lender for up to $4,000,000, dependent upon the achievement of certain milestones. The initial close amount was a minimum of $1,345,000. The loan bears interest at 12.5% per annum, compounded monthly, including fees. A 5% closing fee is due upon each closing, legal and accounting fees of up to $40,000, and management fees of $4,167-$5,000 per month. As of March 31, 2022, we owed our senior secured lender approximately $6.3 million that is due on the scheduled maturity date of December 31, 2022.

We have $8.6 million in outstanding principal pertaining to our convertible notes which mature in various dates through 2023.

Critical Accounting Policies and Estimates

Our management’s discussion and analysis of financial condition and results of operations is based on our consolidated financial statements, which have been prepared in accordance with generally accepted accounting principles in the United States. The preparation of our consolidated financial statements and related disclosures requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities, costs and expenses and the disclosure of contingent assets and liabilities in our financial statements. We base our estimates on historical experience, known trends and events and various other factors that we believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. We evaluate our estimates and assumptions on an ongoing basis. Our actual results may differ from these estimates under different assumptions or conditions.

Emerging Growth Company Status

We are an emerging growth company as that term is used in the Jumpstart Our Business Startups Act of 2012 and, as such, have elected to comply with certain reduced public company reporting requirements.

Section 107 of the JOBS Act provides that an emerging growth company can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. In other words, an emerging growth company can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. We have elected to take advantage of the benefits of this extended transition period. Our financial statements may, therefore, not be comparable to those of companies that comply with such new or revised accounting standards

Off-Balance Sheet Arrangements

We did not have during the periods presented, and we do not currently have, any off-balance sheet arrangements, as defined in the rules and regulations of the Securities and Exchange Commission.

22

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We are a smaller reporting company as defined by Rule 12b-2 of the Securities and Exchange Act of 1934, as amended (the “Exchange Act”) and are not required to provide the information required under this item.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

We maintain “disclosure controls and procedures” as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended, or the Exchange Act, that are designed to ensure that information required to be disclosed in the reports we file and submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by us in the reports we file or submit under the Exchange Act is accumulated and communicated to our management, including our principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure. In designing and evaluating our disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives, and management necessarily applies its judgment in evaluating the benefits of possible controls and procedures relative to their costs.

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, who serve as our principal executive officer and principal financial and accounting officer, respectively, has evaluated the effectiveness of our disclosure controls and procedures as of March 31, 2022. In making this evaluation, our management considered the material weakness in our internal control over financial reporting described below. Based on such evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were not effective as of such date.

We have initiated various remediation efforts, including the hiring of additional financial personnel/consultants with the appropriate public company and technical accounting expertise and other actions that are more fully described below. As such remediation efforts are still ongoing, we have concluded that the material weaknesses have not been fully remediated. Our remediation efforts to date have included the following:

● We have made an assessment of the basis of accounting, revenue recognition policies and accounting period cutoff procedures. In some cases, we made the necessary adjustments to convert the basis of accounting from cash basis to accrual basis. In all cases we have done the required analytical work to ensure the proper cutoff of the financial position and results of operations for the presented accounting periods.

● We have made an assessment of the current accounting personnel, financial reporting and information system environments and capabilities. Based on our preliminary findings, we have found these resources and systems lacking and have concluded that these resources and systems will need to be supplemented and/or upgraded. We are in the process of identifying a single, unified accounting and reporting system that can be used by the Company and Bailey, with the goal of ensuring consistency and timeliness in reporting, real time access to data while also ensuring ongoing data integrity, backup and cyber security procedures and processes.

● We engaged external consultants with public company and technical accounting experience to facilitate accurate and timely accounting closes and to accurately prepare and review the financial statements and related footnote disclosures. We plan to retain these financial consultants until such time that the internal resources of the Company have been upgraded and the required financial controls have been fully implemented.

The actions that have been taken are subject to continued review, implementation and testing by management, as well as audit committee oversight. While we have implemented a variety of steps to remediate these weaknesses, we cannot assure you that we will be able to fully remediate them, which could impair our ability to accurately and timely meet our public company reporting requirements.

Notwithstanding the assessment that our internal controls over financial reporting are not effective and that material weaknesses exist, we believe that we have employed supplementary procedures to ensure that the financial statements contained in this filing fairly present our financial position, results of operations and cash flows for the reporting periods covered herein in all material respects.

23

Limitations on Effectiveness of Controls and Procedures

Our management, including our Chief Executive Officer (Principal Executive Officer) and Chief Financial Officer (Principal Financial Officer), does not expect that our disclosure controls and procedures will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include, but are not limited to, the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

Management believes that the material weakness set forth above did not have an effect on our financial results.

Changes in Internal Control over Financial Reporting

No change in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) occurred during the three months ended March 31, 2022 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

PART II. OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

We are currently involved in, and may in the future be involved in, legal proceedings, claims, and government investigations in the ordinary course of business. These include proceedings, claims, and investigations relating to, among other things, regulatory matters, commercial matters, intellectual property, competition, tax, employment, pricing, discrimination, consumer rights, personal injury, and property rights. See Note 11 in the accompanying condensed consolidated financial statements for a complete listing of legal proceedings, which include:

● On March 25, 2020, a Bailey’s product vendor filed a lawsuit against Bailey for non-payment of trade payables totaling $492,390. Approximately the same amount was held in accounts payable for this vendor in the accompanying consolidated balance sheets and the Company does not believe it is probable that losses in excess of such trade payables will be incurred. The Company and product vendor have entered into a settlement, which will require the Company make ten monthly payments of approximately $37,000, starting in May 2021. Upon completion of the payment schedule, any remaining amounts will be forgiven. If the Company fails to meet its obligations based on the prescribed time frame, the full amount will be due with interest, less payments made. The payment schedule was completed in 2022.

● On December 21, 2020, a Company investor filed a lawsuit against DBG for reimbursement of their investment totaling $100,000. Claimed amounts are included in short-term convertible note payable in the accompanying consolidated balance sheets and the Company does not believe it is probable that losses in excess of such short-term note payable will be incurred. The Company is actively working to resolve this matter.

● In August 2020 and March 2021, two lawsuits were filed against Bailey’s by third-party’s related to prior services rendered. The claims (including fines, fees, and legal expenses) total an aggregate of $96,900. One matter was settled in February 2022 and the other matter is being actively worked on to achieve settlement.

24

● On September 24, 2020 a Bailey’s product vendor filed a lawsuit against Bailey’s non-payment of trade payables totaling approximately $481,000 and additional damages of approximately $296,000. Claimed amounts for trade payables are included in accounts payable in the accompanying consolidated balance sheets, net of payments made. In December 2021, the Company reached a settlement; however, the settlement terms were not met and a judgement was entered against the Company in the amount of $469,000.

● All claims above, to the extent management believes it will be liable, have been included in accounts payable and accrued expenses and other liabilities in the consolidated balance sheet as of March 31, 2022.

Except as may be set forth above the Company is not a party to any legal proceedings, and the Company is not aware of any claims or actions pending or threatened against us. In the future, the Company might from time to time become involved in litigation relating to claims arising from its ordinary course of business, the resolution of which the Company does not anticipate would have a material adverse impact on our financial position, results of operations or cash flows.

ITEM 1A. RISK FACTORS

Investing in our common stock involves a high degree of risk. Before investing in our common stock, you should consider carefully the risks described in our prospectus filed on May 9, 2022, together with the other information contained in this Quarterly Report on Form 10-Q, including our financial statements and the related notes and in our other filings with the Securities and Exchange Commission. If any of the risks occur, our business, financial condition, results of operations and prospects could be materially and adversely affected. In these circumstances, the market price of our common stock could decline, and you may lose all or part of your investment.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

Recent Sales of Unregistered Securities

During the three months ended March 31, 2022, the Company converted an aggregate of $888,930 in outstanding principal of convertible notes into 873,901 shares of common stock.

From April 1, 2022 through the issuance date, the Company has issued 978,476 shares of common stock pursuant to conversions of outstanding principal of its convertible notes.

On April 8, 2022, the Company and various purchasers (the “Investors”) executed a Securities Purchase Agreement (the “SPA”) whereby the Investors purchased from the Company promissory notes (the “Notes”) in the aggregate principal amount of $3,068,750.

In connection with the issuance of the Notes further to the SPA , the Company issued warrants to acquire 1,257,684 shares of its common stock at an exercise price of $1.22 per share expiring in April 2027.

On May 10, 2022, pursuant to the Underwriting Agreement, the Company issued the Underwriters’ Warrants to purchase up to an aggregate of 1,495,592 shares of common stock. The Underwriters’ Warrants may be exercised beginning on November 1, 2022 until May 5, 2027. The initial exercise price of each Underwriters’ Warrant is $0.325 per share, which represents 130% of the public offering price.

Use of Proceeds from Public Offering of Common Stock

The net proceeds the Company will receive from the sale of 37,389,800 shares of its common stock in the offering, after deducting underwriter discounts and commissions, the non-accountable expense, the underwriters’ expense reimbursement and estimated offering expenses, will be approximately $7,951,285 (approximately $9,237,728 if the underwriters exercise their option to purchase additional shares in full), based on a public offering price of $0.25 per share.

The Company currently intends to use the net proceeds from the offering primarily for general corporate purposes, including working capital. Specifically, the Company used a portion of the net proceeds from the offering to repay the Notes.

25

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. MINE SAFETY DISCLOSURE

Not applicable.

ITEM 5. OTHER INFORMATION

Not applicable.

26

ITEM 6. EXHIBITS

Exhibit Number	Description of Exhibit
2.1	Membership Interest Purchase Agreement dated October 14, 2020 among D. Jones Tailored Collection, LTD and Digital Brands Group (formerly known as Denim.LA, Inc.) (incorporated by reference to our Current Report on Form 1-U (File No. 24R-00032), filed with the Commission on November 18, 2020)
2.2	First Amendment to Membership Interest Purchase Agreement dated December 31, 2020 among D. Jones Tailored Collection, LTD and Digital Brands Group (formerly known as Denim.LA, Inc) (incorporated by reference to Exhibit 2.2 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 13, 2021)
2.3	Agreement and Plan of Merger with Bailey 44, LLC dated February 11, 2020 among Bailey 44, LLC, Norwest Venture Partners XI, and Norwest Venture Partners XII, LP and Digital Brands Group (formerly known as Denim.LA, Inc) (incorporated by reference to exhibit 7.1 of our Current Report on Form 1-U, filed with the Commission on February 13, 2020)
2.4	Second Amendment to Membership Interest Purchase Agreement Dated May 10, 2021 among D. Jones Tailored Collection, LTD and Digital Brands Group (formerly known as Denim. LA, Inc.) (incorporated by reference to Exhibit 2.4 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)
3.1	Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to exhibit 2.1 of our Regulation A Offering Statement on Form 1-A (Commission File No. 024-10535), filed with the Commission on March 23, 2016)
3.2	Amendment to Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to Exhibit 3.2 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 13, 2021)
3.3	Form of Sixth Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to Exhibit 3.3 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 12, 2021)
3.4	Bylaws of the Registrant (incorporated by reference to exhibit 2.2 of our Regulation A Offering Statement on Form 1-A (Commission File No. 024-10535), filed with the Commission on March 23, 2016)
3.5	Form of Amended and Restated Bylaws of Registrant (incorporated by reference to Exhibit 3.5 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 12, 2021)
4.1	Form of Common Stock Certificate (incorporated by reference to Exhibit 4.1 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 27, 2021)
4.2	Form of Warrant Agency Agreement, including Form of Warrant Certificate (incorporated by reference to Exhibit 4.2 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 27, 2021)
4.3	Form of Underwriter’s Warrants (incorporated by reference to Exhibit 1.1 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)
4.4	Form of Lender’s Warrants (incorporated by reference to Exhibit 4.4 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 27, 2021)
4.5	Form of Series Seed Preferred Stock Purchase Agreement (incorporated by reference to Exhibit 4.5 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 13, 2021)
4.6	Form of Series A Preferred Stock Subscription Agreement (incorporated by reference to exhibit 4 of our Form 1-A/A (Commission File No. 024-10718), filed with the Commission on March 23, 2016)
4.7	Form of Series A-2 Preferred Stock Subscription Agreement (incorporated by reference to exhibit 4.1 of our Form 1-A/A (Commission File No. 024-10718), filed with the Commission on August 8, 2017)
4.8	Form of Series A-3 Preferred Stock Subscription Agreement (incorporated by reference to exhibit 4 of our Form 1-A/A (Commission File No. 024-10718), filed with the Commission on September 13, 2018)

27

4.9	Form of Series CF Preferred Stock Purchase Agreement (incorporated by reference to Exhibit 4.9 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 13, 2021)
4.10	Form of 2019 Regulation D Convertible Note (incorporated by reference to Exhibit 4.10 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)
4.11	Form of 2020 Regulation D Convertible Note (incorporated by reference to Exhibit 4.11 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)
10.1	Form of Indemnification Agreement between the Registrant and each of its directors and officers (incorporated by reference to Exhibit 10.1 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 13, 2021)
10.2	Form of Option Agreement with each of John “Hil” Davis, Laura Dowling and Reid Yeoman (incorporated by reference to Exhibit 10.5 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)
10.3	Amendment No. 7 to Senior Credit Agreement, dated as of April 1, 2021 between bocm3-DSTLD-Senior Debt, LLC, bocm3-DSTLD-Senior Debt 2, LLC, Stockholders and Digital Brands Group (formerly known as Denim.LA, Inc) (incorporated by reference to Exhibit 10.15 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 27, 2021)
10.4	Form of Board of Directors Agreement, entered into by each of the Director Nominees (incorporated by reference to Exhibit 10.27 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 13, 2021)
10.5	Original Issue Discount Promissory Note by Digital Brands Group, Inc. in favor of Target Capital 2, LLC in the aggregate amount of $1,000,000 dated as of April 8, 2021 (incorporated by reference to Exhibit 10.29 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)
10.6	Consulting Agreement dated as of April 8, 2021 between Alchemy Advisory LLC and Digital Brands Group, Inc. (incorporated by reference to Exhibit 10.30 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)
Exhibit 31.1	Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Exhibit 31.2	Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Exhibit 32.1*	Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
Exhibit 32.2*	Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
101.INS	XBRL Instance Document
101.SCH	XBRL Taxonomy Extension Schema Document
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document
101.LAB	XBRL Taxonomy Extension Labels Linkbase Document
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document
Exhibit 104	The cover page from this Quarterly Report on Form 10-Q, formatted in Inline XBRL.

* This certification is being furnished and shall not be deemed “filed” with the SEC for purposes of Section 18 of the Exchange Act, or otherwise subject to the liability of that section, and shall not be deemed to be incorporated by reference into any filing under the Securities Act or the Exchange Act, except to the extent that the registrant specifically incorporates it by reference.

28

SIGNATURES

In accordance with the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	DIGITAL BRANDS GROUP, INC.
May 16, 2022	By:	/s/ John Hilburn Davis
		John Hilburn Davis, Chief Executive Officer
May 16, 2022	By:	/s/ Reid Yeoman
		Reid Yeoman, Chief Financial Officer

29

EX-31.1

EXHIBIT 31.1

Certification of Principal Executive Officer Pursuant to

Section 302 of the Sarbanes-Oxley Act of 2002

I, John Hilburn Davis, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of Digital Brands Group, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a–15(e) and 15d–15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a–15(f) and 15d–15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: May 16, 2022	By:	/s/ John Hilburn Davis
		John Hilburn Davis
		Chief Executive Officer
		(Principal Executive Officer)

EX-31.2

EXHIBIT 31.2

Certification of Principal Financial Officer Pursuant to

Section 302 of the Sarbanes-Oxley Act of 2002

I, Reid Yeoman, certify that:

1.I have reviewed this Quarterly Report on Form 10-Q of Digital Brands Group, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a–15(e) and 15d–15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a–15(f) and 15d–15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: May 16, 2022	By:	/s/ Reid Yeoman
		Reid Yeoman
		Chief Financial Officer
		(Principal Financial Officer)

EX-32.1

EXHIBIT 32.1

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO SECTION 906

OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of Digital Brands Group, Inc. (the “Company”) on Form 10-Q, for the fiscal quarter ended March 31, 2022, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, John Hilburn Davis, Chief Executive Officer of Digital Brands Group, Inc., certify, pursuant to 18 U.S.C. ss.1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to the best of my knowledge:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

Date: May 16, 2022	By:	/s/ John Hilburn Davis
		John Hilburn Davis
		Chief Executive Officer
		(Principal Executive Officer)

EX-32.2

EXHIBIT 32.2

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO SECTION 906

OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of Digital Brands Group, Inc. (the “Company”) on Form 10-Q, for the fiscal quarter ended March 31, 2022, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Reid Yeoman, Chief Financial Officer of Digital Brands Group, Inc., certify, pursuant to 18 U.S.C. ss.1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to the best of my knowledge:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

Date: May 16, 2022	By:	/s/ Reid Yeoman
		Reid Yeoman
		Chief Financial Officer
		(Principal Financial Officer)

XML

Document and Entity Information - shares	3 Months Ended
	Mar. 31, 2022	May 16, 2022
Document Information [Line Items]
Document Type	10-Q
Document Quarterly Report	true
Document Transition Report	false
Document Period End Date	Mar. 31, 2022
Entity File Number	001-40400
Entity Incorporation, State or Country Code	DE
Entity Registrant Name	Digital Brands Group, Inc.
Entity Tax Identification Number	46-1942864
Entity Address State Or Province	TX
Entity Address, Address Line One	1400 Lavaca Street
Entity Address, City or Town	Austin
Entity Address, Postal Zip Code	78701
City Area Code	209
Local Phone Number	651-0172
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	true
Amendment Flag	false
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2022
Current Fiscal Year End Date	--12-31
Entity Central Index Key	0001668010
Entity Common Stock, Shares Outstanding		52,243,867
Entity Shell Company	false
Entity Ex Transition Period	false
Common Stock
Document Information [Line Items]
Title of 12(b) Security	Common Stock, par value $0.0001 per share
Trading Symbol	DBGI
Security Exchange Name	NASDAQ
Warrants, each exercisable to purchase one share of common stock
Document Information [Line Items]
Title of 12(b) Security	Warrants, each exercisable to purchase one share of common stock
Trading Symbol	DBGIW
Security Exchange Name	NASDAQ

XML

CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($)	Mar. 31, 2022	Dec. 31, 2021
Current assets:
Cash and cash equivalents	$ 566,013	$ 528,394
Accounts receivable, net	138,948	89,394
Due from factor, net	879,042	985,288
Inventory	2,492,605	2,755,358
Prepaid expenses and other current assets	544,269	417,900
Total current assets	4,620,877	4,776,334
Deferred offering costs	367,696	367,696
Property, equipment and software, net	88,650	97,265
Goodwill	18,264,822	18,264,822
Intangible assets, net	12,303,501	12,841,313
Deposits	137,794	137,794
Right of use asset	250,244
Total assets	36,033,584	36,485,224
Current liabilities:
Accounts payable	8,535,132	6,562,690
Accrued expenses and other liabilities	2,906,659	2,237,145
Deferred revenue	348,104	276,397
Due to related parties	256,530	277,635
Contingent consideration liability	13,379,797	12,179,476
Convertible notes, current	100,000	100,000
Accrued interest payable	1,561,467	1,110,679
Note payable - related party	309,489	299,489
Venture debt, net of discount	6,251,755	6,001,755
Loan payable, current	3,502,000	2,502,000
Promissory note payable	3,500,000	3,500,000
Right of use liability, current portion	198,686
Total current liabilities	40,849,619	35,047,266
Convertible note payable, net	5,671,267	5,501,614
Loan payable	366,764	713,182
Derivative liability	2,664,171	2,294,720
Warrant liability	12,253	18,223
Right of use liability	51,558
Total liabilities	49,615,632	43,575,005
Commitments and contingencies (Note 11)
Stockholders' deficit:
Common stock, $0.0001 par, 200,000,000 shares authorized, 13,875,591 and 13,001,690 shares issued and outstanding as of March 31, 2022 and December 31, 2021, respectively	1,387	1,300
Additional paid-in capital	59,953,461	58,612,873
Accumulated deficit	(73,536,896)	(65,703,954)
Total stockholders' deficit	(13,582,048)	(7,089,781)
Total liabilities and stockholders' deficit	$ 36,033,584	$ 36,485,224

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CONDENSED CONSOLIDATED BALANCE SHEETS (Parentheticals) - $ / shares	Mar. 31, 2022	Dec. 31, 2021
Undesignated Preferred Stock
Preferred Stock, Par or Stated Value Per Share	$ 0.0001	$ 0.0001
Preferred Stock, Shares Authorized	10,000,000	10,000,000
Preferred Stock, Shares Issued	0	0
Preferred Stock, Shares Outstanding	0	0
Common Stock
Common Stock, Par or Stated Value Per Share	$ 0.0001	$ 0.0001
Common Stock, Shares Authorized	200,000,000	200,000,000
Common Stock, Shares, Issued	13,875,591	13,001,690
Common Stock, Shares, Outstanding	13,875,591	13,001,690

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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	3 Months Ended
	Mar. 31, 2022	Mar. 31, 2021
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
Net revenues	$ 3,432,410	$ 408,405
Cost of net revenues	1,958,911	615,942
Gross profit (loss)	1,473,499	(207,537)
Operating expenses:
General and administrative	4,611,235	1,907,518
Sales and marketing	1,040,572	170,820
Distribution	202,848	63,578
Change in fair value of contingent consideration	1,200,321
Total operating expenses	7,054,976	2,141,916
Loss from operations	(5,581,477)	(2,349,453)
Other income (expense):
Interest expense	(1,567,877)	(675,044)
Other non-operating income (expenses)	(683,588)	562
Total other income (expense), net	(2,251,465)	(674,482)
Net loss	$ (7,832,942)	$ (3,023,935)
Weighted average common shares outstanding - basic	13,235,062	664,167
Weighted average common shares outstanding - diluted	13,235,062	664,167
Net loss per common share - basic	$ (0.59)	$ (4.55)
Net loss per common share - diluted	$ (0.59)	$ (4.55)

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CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' DEFICIT - USD ($)	Preferred Stock Series Seed Preferred Stock	Preferred Stock Series A preferred stock	Preferred Stock Series A-2 preferred stock	Preferred Stock Series A-3 preferred stock	Preferred Stock Series CF preferred stock	Preferred Stock Series B preferred stock	Common Stock	Additional Paid-in Capital	Accumulated Deficit	Total
Beginning balance (in shares) at Dec. 31, 2020	20,714,518	5,654,072	5,932,742	9,032,330	836,331	20,754,717	664,167
Beginning balance at Dec. 31, 2020	$ 2,071	$ 565	$ 593	$ 904	$ 83	$ 2,075	$ 66	$ 27,481,995	$ (33,345,997)	$ (5,857,645)
Stock-based compensation								36,976		36,976
Net loss									(3,023,935)	(3,023,935)
Ending balance at Mar. 31, 2021	$ 2,071	$ 565	$ 593	$ 904	$ 83	$ 2,075	$ 66	27,518,971	(36,369,932)	(8,844,604)
Ending balance (in shares) at Mar. 31, 2021	20,714,518	5,654,072	5,932,742	9,032,330	836,331	20,754,717	664,167
Beginning balance (in shares) at Dec. 31, 2021							13,001,690
Beginning balance at Dec. 31, 2021							$ 1,300	58,612,873	(65,703,954)	(7,089,781)
Conversion of notes into common stock							$ 87	1,201,495		1,201,582
Conversion of notes into common stock (in shares)							873,901
Stock-based compensation								139,093		139,093
Net loss									(7,832,942)	(7,832,942)
Ending balance at Mar. 31, 2022							$ 1,387	$ 59,953,461	$ (73,536,896)	$ (13,582,048)
Ending balance (in shares) at Mar. 31, 2022							13,875,591

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CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)	3 Months Ended
	Mar. 31, 2022	Mar. 31, 2021
Cash flows from operating activities:
Net loss	$ (7,832,942)	$ (3,023,935)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	552,004	100,687
Amortization of loan discount and fees	1,093,583	223,065
Stock-based compensation	139,093	36,976
Change in fair value of warrant liability	(5,970)	(562)
Change in fair value of derivative liability	682,103
Change in fair value of contingent consideration	1,200,321
Change in credit reserve	(9,067)	3,335
Changes in operating assets and liabilities:
Accounts receivable, net	(49,554)	22,700
Due from factor, net	294,439	(6,950)
Inventory	262,753	573,496
Prepaid expenses and other current assets	(126,369)	(195,027)
Accounts payable	1,972,441	195,528
Accrued expenses and other liabilities	669,514	98,075
Deferred revenue	71,707	(1,667)
Accrued compensation - related party		(62,777)
Accrued interest	450,788	394,479
Net cash used in operating activities	(635,156)	(1,642,577)
Cash flows from investing activities:
Purchase of property, equipment and software	(5,576)
Net cash used in investing activities	(5,576)
Cash flows from financing activities:
Proceeds (repayments) from related party advances	(11,105)
Advances (repayments) from factor	(179,126)	32,617
Proceeds from venture debt and loan payable	868,582	1,347,050
Issuance of convertible notes payable		528,650
Offering costs		(130,523)
Net cash provided by financing activities	678,351	1,777,794
Net increase in cash and cash equivalents	37,619	135,217
Cash and cash equivalents at beginning of period	528,394	575,986
Cash and cash equivalents at end of period	566,013	$ 711,203
Supplemental disclosure of non-cash investing and financing activities:
Conversion of notes into common stock	1,201,582
Right of use asset and liability	$ 250,244

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NATURE OF OPERATIONS

3 Months Ended

Mar. 31, 2022

NATURE OF OPERATIONS

NATURE OF OPERATIONS

NOTE 1: NATURE OF OPERATIONS

Digital Brands Group, Inc. (the “Company” or “DBG”), was organized on September 17, 2012 under the laws of Delaware as a limited liability company under the name Denim.LA LLC. The Company converted to a Delaware corporation on January 30, 2013 and changed its name to Denim.LA, Inc. Effective December 31, 2020, the Company changed its name to Digital Brands Group, Inc. (DBG).

The Company is a curated collection of lifestyle brands, including Bailey 44, DSTLD, Harper and Jones, Stateside and ACE Studios, that offers a variety of apparel products through direct-to-consumer and wholesale distribution.

On February 12, 2020, Denim.LA, Inc. entered into an Agreement and Plan of Merger with Bailey 44, LLC (“Bailey”), a Delaware limited liability company. On the acquisition date, Bailey 44 , LLC became a wholly owned subsidiary of the Company.

On May 18, 2021, the Company closed its acquisition of Harper & Jones, LLC (“H&J”) pursuant to its Membership Interest Stock Purchase Agreement with D. Jones Tailored Collection, Ltd. to purchase 100% of the issued and outstanding equity of Harper & Jones, LLC. On the acquisition date, H&J became a wholly owned subsidiary of the Company.

On August 30, 2021, the Company closed its acquisition of Mosbest, LLC dba Stateside (“Stateside”) pursuant to its Membership Interest Purchase Agreement with Moise Emquies to purchase 100% of the issued and outstanding equity of Stateside. On the acquisition date, Stateside became a wholly owned subsidiary of the Company.

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GOING CONCERN

3 Months Ended

Mar. 31, 2022

GOING CONCERN

GOING CONCERN

NOTE 2: GOING CONCERN

The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company has not generated profits since inception, has sustained net losses of $7,832,942 and $3,023,935 for the three months ended March 31, 2022 and 2021, respectively, and has incurred negative cash flows from operations for the three months ended March 31, 2022 and 2021. The Company has historically lacked liquidity to satisfy obligations as they come due and as of March 31, 2022, and the Company had a working capital deficit of $36,228,742. These factors raise substantial doubt about the Company’s ability to continue as a going concern. The Company requires significant capital to fund operations and meet its obligations as demands are made. The Company expects to continue to generate operating losses for the foreseeable future. The accompanying consolidated financial statements do not include any adjustments as a result of this uncertainty.

Management Plans

In August 2021, the Company entered into an equity line of credit agreement which the investor is committed to purchase up to $17,500,000 of the Company’s common stock. The Company plans to utilize multiple drawdowns on this agreement, however may be unable to execute on such drawdowns due to restrictions per the agreement.

On May 10, 2022, the Company sold 37,389,800 shares of its common stock pursuant to a Registration Statement on Form S-1 and related prospectus at  a public offering price of $0.25 per share. The gross proceeds from the offering, before deducting underwriting discounts and commissions and other offering expenses payable by the Company , were $9,347,450, excluding any exercise of the underwriters’ option to purchase additional shares. The Company intends to use the net proceeds from this offering for working capital and general corporate purposes, including the repayment of promissory notes in the principal amount of $3,068,750 (see Note 12).

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

3 Months Ended

Mar. 31, 2022

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NOTE 3: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

The accounting and reporting policies of the Company conform to accounting principles generally accepted in the United States of America (“GAAP”).

Unaudited Interim Financial Information

The accompanying unaudited condensed consolidated balance sheet as of March 31, 2022, the unaudited condensed consolidated statements of operations for the three months ended March 31, 2022 and 2021 and of cash flows for the three months ended March 31, 2022 and 2021 have been prepared by the Company, pursuant to the rules and regulations of the SEC for the interim financial statements. Certain information and footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to rules and regulations. However, the Company believes that the disclosures are adequate to make the information presented not misleading. The unaudited interim consolidated financial statements have been prepared on a basis consistent with the audited consolidated financial statements and in the opinion of management, reflect all adjustments, consisting of only normal recurring adjustments, necessary for the fair presentation of the consolidated  results for the interim periods presented and of the consolidated financial condition as of the date of the interim consolidated balance sheet. The results of operations are not necessarily indicative of the results expected for the year ended December 31, 2022.

The accompanying unaudited interim condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements and the notes thereto for the year ended December 31, 2021 included in the Company’s Annual Form 10-K filed with SEC on March 31, 2022.

Principles of Consolidation

These condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries Bailey, H&J and Stateside from the dates of acquisition. All inter-company transactions and balances have been eliminated on consolidation.

Use of Estimates

The preparation of the Company’s financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Significant estimates and assumptions reflected in these financial statements include, but are not limited to, inventory, impairment of long-lived assets, contingent consideration and derivative liabilities. The Company bases its estimates on historical experience, known trends and other market-specific or other relevant factors that it believes to be reasonable under the circumstances. On an ongoing basis, management evaluates its estimates when there are changes in circumstances, facts and experience. Changes in estimates are recorded in the period in which they become known. Actual results could differ from those estimates.

Cash and Equivalents and Concentration of Credit Risk

The Company considers all highly liquid securities with an original maturity of less than three months to be cash equivalents. As of March 31, 2022 and December 31, 2021, the Company did not hold any cash equivalents. The Company’s cash and cash equivalents in bank deposit accounts, at times, may exceed federally insured limits of $250,000.

Fair Value of Financial Instruments

The Company’s financial instruments consist of cash and cash equivalents, prepaid expenses, accounts payable, accrued expenses, due to related parties, related party note payable, and convertible debt. The carrying value of these assets and liabilities is representative of their fair market value, due to the short maturity of these instruments.

The following tables present information about the Company’s financial assets and liabilities measured at fair value on a recurring basis and indicates the level of the fair value hierarchy used to determine such fair values:

	Fair Value Measurements
	as of March 31, 2022 Using:
	Level 1		Level 2		Level 3		Total
Liabilities:
Warrant liability	$	—	$	12,253	$	—	$	12,253
Contingent consideration		—		—		13,379,797		13,379,797
Derivative liability		—		—		2,664,171		2,664,171
	$	—	$	12,253	$	16,043,968	$	16,056,221

	Fair Value Measurements
	as of December 31, 2021 Using:
	Level 1		Level 2		Level 3		Total
Liabilities:
Warrant liability	$	—	$	18,223	$	—	$	18,223
Contingent consideration		—		—		12,179,476		12,179,476
Derivative liability		—		—		2,294,720		2,294,720
	$	—	$	18,223	$	14,474,196	$	14,492,419

Contingent Consideration

Changes in acquisition-related contingent consideration liabilities during the three months ended March 31, 2022 are as follows:

	Contingent
	Consideration
	Liability
Outstanding as of December 31, 2021	$	12,179,476
Change in fair value		1,200,321
Outstanding as of March 31, 2022	$	13,379,797

The contingent consideration liabilities will be settled in May 2022.

Derivative Liability

In connection with the Company’s convertible note with Oasis Capital, LLC (“Oasis”), the Company recorded a derivative liability (see Note 7). The estimated fair value of the derivative liability is recorded using significant unobservable measures and other fair value inputs and is therefore classified as a Level 3 financial instrument.

The fair value of the derivative liability is valued using a multinomial lattice model. The multinomial lattice inputs include the underlying stock price, volatility of common stock and remaining term of the convertible note. Changes in derivative liability during the three months ended March 31, 2022 are as follows:

	Derivative
	Liability
Outstanding as of December 31, 2021	$	2,294,720
Conversion of underlying notes into common stock		(312,652)
Change in fair value		682,103
Outstanding as of March 31, 2022	$	2,664,171

Inventory

Inventory is stated at the lower of cost or net realizable value and accounted for using the weighted average cost method for DSTLD and first-in, first-out method for Bailey and Stateside. The inventory balances as of March 31, 2022 and December 31, 2021 consist substantially of finished good products purchased or produced for resale, as well as any raw materials the Company purchased to modify the products and work in progress.

Inventory consisted of the following:

	March 31,		December 31,
	2022		2021
Raw materials	$	412,748	$	292,167
Work in process		235,867		242,673
Finished goods		1,843,990		2,220,519
Inventory	$	2,492,605	$	2,755,358

Goodwill

Goodwill and identifiable intangible assets that have indefinite useful lives are not amortized, but instead are tested annually for impairment and upon the occurrence of certain events or substantive changes in circumstances. The annual goodwill impairment test allows for the option to first assess qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount. An entity may choose to perform the qualitative assessment on none, some or all of its reporting units or an entity may bypass the qualitative assessment for any reporting unit and proceed directly to step one of the quantitative impairment test. If it is determined, on the basis of qualitative factors, that the fair value of a reporting unit is, more likely than not, less than its carrying value, the quantitative impairment test is required.

Deferred Offering Costs

The Company complies with the requirements of ASC 340, Other Assets and Deferred Costs, with regards to offering costs. Prior to the completion of an offering, offering costs are capitalized. The deferred offering costs are charged to additional paid-in capital or as a discount to debt, as applicable, upon the completion of an offering or to expense if the offering is not completed As of March 31, 2022 and December 31, 2021, the Company capitalized $367,696 in deferred offering costs pertaining to its equity line of credit agreement with Oasis (Note 8). Management is currently reviewing the feasibility of drawdowns on the equity line of credit.

Net Loss per Share

Net earnings or loss per share is computed by dividing net income or loss by the weighted-average number of common shares outstanding during the period, excluding shares subject to redemption or forfeiture. The Company presents basic and diluted net earnings or loss per share. Diluted net earnings or loss per share reflect the actual weighted average of common shares issued and outstanding during the period, adjusted for potentially dilutive securities outstanding. Potentially dilutive securities are excluded from the computation of the diluted net loss per share if their inclusion would be anti-dilutive. As all potentially dilutive securities are anti-dilutive as of March 31, 2022 and 2021, diluted net loss per share is the same as basic net loss per share for each year. Potentially dilutive items outstanding as of March 31 , 2022 and 2021 are as follows:

	March 31,
	2022	2021
Convertible notes	5,164,752	—
Series Seed Preferred Stock (convertible to common stock)	—	20,714,518
Series A Preferred Stock (convertible to common stock)	—	5,654,072
Series A-2 Preferred Stock (convertible to common stock)	—	5,932,742
Series CF Preferred Stock (convertible to common stock)	—	836,331
Series A-3 Preferred Stock (convertible to common stock)	—	9,032,330
Series B Preferred Stock (convertible to common stock)	—	20,754,717
Common stock warrants	914,539	914,539
Preferred stock warrants	—	806,903
Stock options	3,895,103	1,163,103
Total potentially dilutive shares	9,974,393	65,809,254

Concentrations

The Company utilized one vendor that made up 15% of all inventory purchases during the three months ended March 31, 2022 and three vendors that made up 96% of all inventory purchases during the three months ended March 31, 2021. The loss of one of these vendors, may have a negative short-term impact on the Company’s operations; however, we believe there are acceptable substitute vendors that can be utilized longer-term.

Recent Accounting Pronouncements

In February 2016, the FASB issued Accounting Standards Update (“ASU”) 2016-02: Leases (Topic 842). The new guidance generally requires an entity to recognize on its balance sheet operating and financing lease liabilities and corresponding right-of-use assets. The standard will be effective for the first interim period within annual reporting periods beginning after December 15, 2018 and early adoption is permitted. The new standard requires a modified retrospective transition for existing leases to each prior reporting period presented. The Company has elected to utilize the extended adoption period available to the Company as an emerging growth company and has not currently adopted this standard. This standard will be effective for the first interim period within annual reporting periods beginning after December 15, 2021. The Company has adopted ASU 2016-02 as of January 1, 2022. See Note 10.

Management does not believe that any other recently issued, but not yet effective, accounting standards could have a material effect on the accompanying financial statements. As new accounting pronouncements are issued, the Company will adopt those that are applicable under the circumstances.

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DUE FROM FACTOR

3 Months Ended

Mar. 31, 2022

DUE FROM FACTOR

DUE FROM FACTOR

NOTE 4: DUE FROM FACTOR

Due to/from factor consist of the following:

	March 31,		December 31,
	2022		2021
Outstanding receivables:
Without recourse	$	494,004	$	579,295
With recourse		152,436		361,584
Advances		300,743		121,617
Credits due customers		(68,142)		(77,208)
	$	879,042	$	985,288

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GOODWILL AND INTANGIBLE ASSETS

3 Months Ended

Mar. 31, 2022

GOODWILL AND INTANGIBLE ASSETS

GOODWILL AND INTANGIBLE ASSETS

NOTE 5: GOODWILL AND INTANGIBLE ASSETS

The Company recorded $6,479,218 in goodwill from the Bailey business combination in February 2020, $9,681,548 in goodwill from the H&J business combination in May 2021 and $2,104,056 in goodwill from the Stateside business combination in August 2021.

The following table summarizes information relating to the Company’s identifiable intangible assets as of March 31, 2022:

	Gross		Accumulated		Carrying
	Amount		Amortization		Value
Amortized:
Customer relationships	$	6,453,750		(1,987,169)	$	4,466,581
		6,453,750		(1,987,169)		4,466,581
Indefinite-lived:
Brand name	$	7,836,920		—		7,836,920
	$	14,290,670	$	(1,987,169)	$	12,303,501

The Company recorded amortization expense of $537,813 and $91,667 during the three months ended March 31, 2022 and 2021, respectively, which is included in general and administrative expenses in the consolidated statements of operations.

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LIABILITIES AND DEBT

3 Months Ended

Mar. 31, 2022

LIABILITIES AND DEBT

LIABILITIES AND DEBT

NOTE 6: LIABILITIES AND DEBT

Accrued Expenses and Other Liabilities

The Company accrued expenses and other liabilities line in the consolidated balance sheets is comprised of the following as of March 31, 2022 and December 31,2021:

	March 31,		December 31,
	2022		2021
Accrued expenses	$	333,290	$	213,740
Reserve for returns		20,041		33,933
Payroll related liabilities		1,752,407		1,204,665
Sales tax liability		288,617		268,723
Due to seller		396,320		396,320
Other liabilities		115,985		119,764
	$	2,906,659	$	2,237,145

Certain liabilities including sales tax and payroll related liabilities maybe be subject to interest in penalties. As of March 31, 2022 and December 31, 2021, payroll related labilities included approximately $262,000 in estimated penalties associated with accrued payroll taxes.

Venture Debt

In February 2022, the Company received $237,500 in proceeds, including loan fees of $12,500, from the existing venture debt lender under the same terms as the existing facility. As of March 31, 2022 and December 31, 2021, the gross loan balance was $6,251,755 and $6,001,755, respectively.

As of March 31, 2022, all payments have been deferred to the maturity date of the loan, December 31, 2022. As of the filing date, of these financial statements, all defaults were cured and there are no additional expected defaults.

For the three months ended March 31, 2022 and 2021, $12,500 and $113,993 of loan fees and discounts from warrants were amortized to interest expense, leaving unamortized balances of $0 as of March 31, 2022.

Interest expense and effective interest rate on this loan for the three months ended March 31, 2022 and 2021 was $191,152 and $199,986, and 12.5% and 20.9% all respectively.

Convertible Debt

2020 Regulation D Offering

As of March 31, 2022 and December 31, 2021, there was $100,000 remaining in outstanding principal that was not converted into equity.

Convertible Promissory Note

During the three months ended March 31, 2022, the Company converted an aggregate of $888,930 in outstanding principal into 873,901 shares of common stock.

During the three months ended March 31, 2022, the Company amortized $1,058,583 of debt discount to interest expense.

As of March 31, 2022 and December 31, 2021, the outstanding principal was $8,576,070 and $9,465,000, respectively. The balance of the convertible notes, after unamortized debt discount of $2,904,803, was $5,671,267 as of March 31, 2022.

Loan Payable — PPP and SBA Loan

As of March 31, 2022 and December 31, 2021, Harper & Jones had an outstanding loan under the EIDL program of $148,900.

Loan Payable

In May 2021, H&J entered into a loan payable with a bank and received proceeds of $75,000. The line bears interest at 7.76% and matures in December 2025. As of March 31, 2022 and December 31, 2021, the outstanding balance was $80,370 and $149,962, respectively.

Note Payable – Related Party

As of March 31, 2022, H&J had an outstanding note payable of $309,489 owned by the H&J Seller. The note matures on July 10, 2022 and bears interest at 12% per annum.

Promissory Note Payable

As of March 31, 2022 and December 31, 2021, the outstanding principal on the note to the sellers of Bailey was $3,500,000. As of March 31, 2022, the lender agreed to defer all payments to the maturity date of the loan, December 31, 2022.

Interest expense was $105,000 and $135,000 for the three months ended March 31, 2022 and 2021, respectively, all of which was accrued and unpaid as of March 31, 2022.

Merchant Cash Advances

In March 2022, the Company obtained two short-term merchant advances, which totaled $500,000 and $250,000, respectively, from a single lender to fund operations. These advances included origination fees totaling $22,500 for net proceeds of $727,500. These advances are, for the most part, secured by expected future sales transactions of the Company with expected payments on a weekly basis The Company will repay an aggregate of $1,065,000 to the lender. These advances contain various financial and non-financial covenants. As of the date of these financial statements, the Company was in compliance with these covenants.

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STOCKHOLDERS' DEFICIT

3 Months Ended

Mar. 31, 2022

STOCKHOLDERS' DEFICIT

STOCKHOLDERS' DEFICIT

NOTE 7: STOCKHOLDERS’ DEFICIT

During the three months ended March 31, 2022, an aggregate of $888,930 in outstanding principal of convertible notes were converted into 873,901 shares of common stock.

There were no common or preferred stock transactions for the three months ended March 31, 2021.

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RELATED PARTY TRANSACTIONS

3 Months Ended

Mar. 31, 2022

RELATED PARTY TRANSACTIONS

RELATED PARTY TRANSACTIONS

NOTE 8: RELATED PARTY TRANSACTIONS

Employee Backpay, Loans Receivable and Loans Payable

As of March 31, 2022 and December 31, 2021, due to related parties includes advances from the former officer, Mark Lynn, who also serves as a director, totaling $104,568, and accrued salary and expense reimbursements of $120,350 and $126,706, respectively, to current officers. As of March 31, 2022, due to related parties also included an advance of $25,000 from the CEO.

As of March 31, 2022, H&J had an outstanding note payable of $309,489 owned by the H&J Seller.

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SHARE-BASED PAYMENTS

3 Months Ended

Mar. 31, 2022

SHARE-BASED PAYMENTS

SHARE-BASED PAYMENTS

NOTE 9: SHARE-BASED PAYMENTS

Common Stock Warrants

As of March 31, 2022 and December 31, 2021, the Company had 3,580,116 common stock warrants outstanding with a weighted average exercise price of $4.12 per share. As of March 31, 2022, all of these warrants were exercisable.

Stock Options

As of March 31, 2022 and December 31, 2021, the Company had 3,895,103 stock options outstanding with a weighted average exercise price of $3.59 per share.  As of March 31, 2022, there were 3,249,398 options exercisable.

Stock-based compensation expense of $139,093 and $36,976 was recognized for the three months ended March 31, 2022 and 2021, respectively. In 2022, $1254,694 was included in general and administrative expense and $14,399 was in included in sales and marketing expense. Total unrecognized compensation cost related to non-vested stock option awards as of March 31, 2022 amounted to $917,943 and will be recognized over a weighted average period of 2.04 years.

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LEASE OBLIGATIONS

3 Months Ended

Mar. 31, 2022

LEASE OBLIGATIONS

LEASE OBLIGATIONS

NOTE 10: LEASE OBLIGATIONS

In April 2021, the Company entered into a lease agreement for operating space in Los Angeles, California. The lease expires in June 2023 and has monthly base rent payments of $17,257. The lease required a $19,500 deposit. The Company adopted ASC 842 on January 1, 2021 and recognized a right of use asset and liability of $250,244 using a discount rate of 6.0%.

H&J leases office and showroom facilities in Dallas and Houston, Texas, and New Orleans, Louisiana. The leases expire at various dates through June 2022 with base rents ranging from $3,400 to $6,500.

Stateside leases office and showroom facilities in Los Angeles, California. The leases expire at various dates through November 2022 with base rents ranging from $3,100 to $9,000.

Total rent expense for the three months ended March 31, 2022 and 2021 was $274,422 and $132,789 for the three months ended March 31, 2022 and 2021, respectively.

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CONTINGENCIES

3 Months Ended

Mar. 31, 2022

CONTINGENCIES

CONTINGENCIES

NOTE 11: CONTINGENCIES

On March 25, 2020, a Bailey’s product vendor filed a lawsuit against Bailey for non-payment of trade payables totaling $492,390. Approximately the same amount was held in accounts payable for this vendor in the accompanying consolidated balance sheets and the Company does not believe it is probable that losses in excess of such trade payables will be incurred. The Company and product vendor have entered into a settlement, which will require the Company make ten monthly payments of approximately $37,000, starting in May 2021. Upon completion of the payment schedule, any remaining amounts will be forgiven. The payment schedule was completed in 2022.

On December 21, 2020, a Company investor filed a lawsuit against DBG for reimbursement of their investment totaling $100,000. Claimed amounts are included in short-term convertible note payable in the accompanying consolidated balance sheets and the Company does not believe it is probable that losses in excess of such short-term note payable will be incurred. The Company is actively working to resolve this matter.

In August 2020 and March 2021, two lawsuits were filed against Bailey’s by third-party’s related to prior services rendered. The claims (including fines, fees, and legal expenses) total an aggregate of $96,900. One matter was settled in February 2022 and the other matter is being actively worked on to achieve settlement.

On September 24, 2020 a Bailey’s product vendor filed a lawsuit against Bailey’s non-payment of trade payables totaling approximately $481,000 and additional damages of approximately $296,000. Claimed amounts for trade payables are included in accounts payable in the accompanying consolidated balance sheets, net of payments made. In December 2021, the Company reached a settlement; however, the settlement terms were not met and a judgement was entered against the Company in the amount of $469,000.

All claims above, to the extent management believes it will be liable, have been included in accounts payable and accrued expenses and other liabilities in the consolidated balance sheet as of March 31, 2022.

Except as may be set forth above the Company is not a party to any legal proceedings, and the Company is not aware of any claims or actions pending or threatened against us. In the future, the Company might from time to time become involved in litigation relating to claims arising from its ordinary course of business, the resolution of which the Company does not anticipate would have a material adverse impact on our financial position, results of operations or cash flows.

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SUBSEQUENT EVENTS

3 Months Ended

Mar. 31, 2022

SUBSEQUENT EVENTS.

SUBSEQUENT EVENTS

NOTE 12: SUBSEQUENT EVENTS

Management’s Evaluation

Convertible Notes

On April 8, 2022, the Company and various purchasers (the “Investors”) executed a Securities Purchase Agreement (the “SPA”) whereby the Investors purchased from the Company promissory notes (the “Notes”) in the aggregate principal amount of $3,068,750, consisting of aggregate cash to Issuer of $2,455,000 (“Cash Principal”) and an Original Issue Discount of $613,750. The notes were repaid as part of the use of proceeds in the Company’s May public offering (see below).

In connection with the SPA, the Company issued to the Investors five-year warrants exercisable for shares of common stock at an exercise price equal to the lower of: (i) the Nasdaq official closing price of the common stock on the Nasdaq Capital Market on the date of the Notes, and (ii) the average Nasdaq official closing price of the common stock on the Nasdaq Capital Market (as reflected on Nasdaq.com) for the five consecutive trading days ending on the date of the Notes. The Company granted 1,257,684 warrants at an exercise price of $1.22 per share expiring in April 2027.

Underwriting Agreement and Public Offering

On May 5, 2022, Digital Brands Group, Inc. (the “Company”) entered into an underwriting agreement (the “Underwriting Agreement”) with Alexander Capital, L.P., acting as representative (the “Representative”) of the several underwriters named in the Underwriting Agreement (the “Underwriters”), relating to the Company’s underwritten the offering (the “Offering”) pursuant to which the Company agreed to issue and sell 37,389,800 shares (the “Firm Shares”) of the Company’s common stock, par value $0.0001 per share (the “Common Stock”). The Firm Shares were sold to the public at a combined public offering price of $0.25 per share and were purchased by the Underwriters from the Company at a price of $0.23 per share. The Company also granted the Underwriters a 45-day option to purchase up to an additional 5,608,470 shares of Common Stock at the same price.

The shares were sold in the Offering pursuant to a Registration Statement on Form S-1, as amended (File No. 333-264347) (the “Registration Statement”), a Registration Statement on Form S-1 pursuant to 462(b) of the Securities Act of 1933, as amended (File No. 333-264775), and a related prospectus filed with the Securities and Exchange Commission. The public offering closed on May 10, 2022 and the Company sold 37,389,800 shares of Common Stock for total gross proceeds of approximately $9.3 million.

On May 10, 2022, pursuant to the Underwriting Agreement, the Company issued the Underwriters’ Warrants to purchase up to an aggregate of 1,495,592 shares of common stock. The Underwriters’ Warrants may be exercised beginning on November 1, 2022 until May 5, 2027. The initial exercise price of each Underwriters’ Warrant is $0.325 per share, which represents 130% of the public offering price.

Other Events

In April 2022, Bailey received notification of full forgiveness of its 2^nd PPP Loan totaling $1,347,050.

From April 1, 2022 through the issuance date, the Company has issued 978,476 shares of common stock pursuant to conversions of outstanding principal of its convertible notes.

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)

3 Months Ended

Mar. 31, 2022

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

Basis of Presentation

The accounting and reporting policies of the Company conform to accounting principles generally accepted in the United States of America (“GAAP”).

Unaudited Interim Financial Information

Unaudited Interim Financial Information

The accompanying unaudited condensed consolidated balance sheet as of March 31, 2022, the unaudited condensed consolidated statements of operations for the three months ended March 31, 2022 and 2021 and of cash flows for the three months ended March 31, 2022 and 2021 have been prepared by the Company, pursuant to the rules and regulations of the SEC for the interim financial statements. Certain information and footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to rules and regulations. However, the Company believes that the disclosures are adequate to make the information presented not misleading. The unaudited interim consolidated financial statements have been prepared on a basis consistent with the audited consolidated financial statements and in the opinion of management, reflect all adjustments, consisting of only normal recurring adjustments, necessary for the fair presentation of the consolidated  results for the interim periods presented and of the consolidated financial condition as of the date of the interim consolidated balance sheet. The results of operations are not necessarily indicative of the results expected for the year ended December 31, 2022.

The accompanying unaudited interim condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements and the notes thereto for the year ended December 31, 2021 included in the Company’s Annual Form 10-K filed with SEC on March 31, 2022.

Principles of Consolidation

Principles of Consolidation

These condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries Bailey, H&J and Stateside from the dates of acquisition. All inter-company transactions and balances have been eliminated on consolidation.

Use of Estimates

Use of Estimates

The preparation of the Company’s financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Significant estimates and assumptions reflected in these financial statements include, but are not limited to, inventory, impairment of long-lived assets, contingent consideration and derivative liabilities. The Company bases its estimates on historical experience, known trends and other market-specific or other relevant factors that it believes to be reasonable under the circumstances. On an ongoing basis, management evaluates its estimates when there are changes in circumstances, facts and experience. Changes in estimates are recorded in the period in which they become known. Actual results could differ from those estimates.

Cash and Equivalents and Concentration of Credit Risk

Cash and Equivalents and Concentration of Credit Risk

The Company considers all highly liquid securities with an original maturity of less than three months to be cash equivalents. As of March 31, 2022 and December 31, 2021, the Company did not hold any cash equivalents. The Company’s cash and cash equivalents in bank deposit accounts, at times, may exceed federally insured limits of $250,000.

Fair Value of Financial Instruments

Fair Value of Financial Instruments

The Company’s financial instruments consist of cash and cash equivalents, prepaid expenses, accounts payable, accrued expenses, due to related parties, related party note payable, and convertible debt. The carrying value of these assets and liabilities is representative of their fair market value, due to the short maturity of these instruments.

The following tables present information about the Company’s financial assets and liabilities measured at fair value on a recurring basis and indicates the level of the fair value hierarchy used to determine such fair values:

	Fair Value Measurements
	as of March 31, 2022 Using:
	Level 1		Level 2		Level 3		Total
Liabilities:
Warrant liability	$	—	$	12,253	$	—	$	12,253
Contingent consideration		—		—		13,379,797		13,379,797
Derivative liability		—		—		2,664,171		2,664,171
	$	—	$	12,253	$	16,043,968	$	16,056,221

	Fair Value Measurements
	as of December 31, 2021 Using:
	Level 1		Level 2		Level 3		Total
Liabilities:
Warrant liability	$	—	$	18,223	$	—	$	18,223
Contingent consideration		—		—		12,179,476		12,179,476
Derivative liability		—		—		2,294,720		2,294,720
	$	—	$	18,223	$	14,474,196	$	14,492,419

Contingent Consideration

Changes in acquisition-related contingent consideration liabilities during the three months ended March 31, 2022 are as follows:

	Contingent
	Consideration
	Liability
Outstanding as of December 31, 2021	$	12,179,476
Change in fair value		1,200,321
Outstanding as of March 31, 2022	$	13,379,797

The contingent consideration liabilities will be settled in May 2022.

Derivative Liability

In connection with the Company’s convertible note with Oasis Capital, LLC (“Oasis”), the Company recorded a derivative liability (see Note 7). The estimated fair value of the derivative liability is recorded using significant unobservable measures and other fair value inputs and is therefore classified as a Level 3 financial instrument.

The fair value of the derivative liability is valued using a multinomial lattice model. The multinomial lattice inputs include the underlying stock price, volatility of common stock and remaining term of the convertible note. Changes in derivative liability during the three months ended March 31, 2022 are as follows:

	Derivative
	Liability
Outstanding as of December 31, 2021	$	2,294,720
Conversion of underlying notes into common stock		(312,652)
Change in fair value		682,103
Outstanding as of March 31, 2022	$	2,664,171

Inventory

Inventory

Inventory is stated at the lower of cost or net realizable value and accounted for using the weighted average cost method for DSTLD and first-in, first-out method for Bailey and Stateside. The inventory balances as of March 31, 2022 and December 31, 2021 consist substantially of finished good products purchased or produced for resale, as well as any raw materials the Company purchased to modify the products and work in progress.

Inventory consisted of the following:

	March 31,		December 31,
	2022		2021
Raw materials	$	412,748	$	292,167
Work in process		235,867		242,673
Finished goods		1,843,990		2,220,519
Inventory	$	2,492,605	$	2,755,358

Goodwill

Goodwill

Goodwill and identifiable intangible assets that have indefinite useful lives are not amortized, but instead are tested annually for impairment and upon the occurrence of certain events or substantive changes in circumstances. The annual goodwill impairment test allows for the option to first assess qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount. An entity may choose to perform the qualitative assessment on none, some or all of its reporting units or an entity may bypass the qualitative assessment for any reporting unit and proceed directly to step one of the quantitative impairment test. If it is determined, on the basis of qualitative factors, that the fair value of a reporting unit is, more likely than not, less than its carrying value, the quantitative impairment test is required.

Deferred Offering Costs

Deferred Offering Costs

The Company complies with the requirements of ASC 340, Other Assets and Deferred Costs, with regards to offering costs. Prior to the completion of an offering, offering costs are capitalized. The deferred offering costs are charged to additional paid-in capital or as a discount to debt, as applicable, upon the completion of an offering or to expense if the offering is not completed As of March 31, 2022 and December 31, 2021, the Company capitalized $367,696 in deferred offering costs pertaining to its equity line of credit agreement with Oasis (Note 8). Management is currently reviewing the feasibility of drawdowns on the equity line of credit.

Net Loss per Share

Net Loss per Share

Net earnings or loss per share is computed by dividing net income or loss by the weighted-average number of common shares outstanding during the period, excluding shares subject to redemption or forfeiture. The Company presents basic and diluted net earnings or loss per share. Diluted net earnings or loss per share reflect the actual weighted average of common shares issued and outstanding during the period, adjusted for potentially dilutive securities outstanding. Potentially dilutive securities are excluded from the computation of the diluted net loss per share if their inclusion would be anti-dilutive. As all potentially dilutive securities are anti-dilutive as of March 31, 2022 and 2021, diluted net loss per share is the same as basic net loss per share for each year. Potentially dilutive items outstanding as of March 31 , 2022 and 2021 are as follows:

	March 31,
	2022	2021
Convertible notes	5,164,752	—
Series Seed Preferred Stock (convertible to common stock)	—	20,714,518
Series A Preferred Stock (convertible to common stock)	—	5,654,072
Series A-2 Preferred Stock (convertible to common stock)	—	5,932,742
Series CF Preferred Stock (convertible to common stock)	—	836,331
Series A-3 Preferred Stock (convertible to common stock)	—	9,032,330
Series B Preferred Stock (convertible to common stock)	—	20,754,717
Common stock warrants	914,539	914,539
Preferred stock warrants	—	806,903
Stock options	3,895,103	1,163,103
Total potentially dilutive shares	9,974,393	65,809,254

Concentrations

Concentrations

The Company utilized one vendor that made up 15% of all inventory purchases during the three months ended March 31, 2022 and three vendors that made up 96% of all inventory purchases during the three months ended March 31, 2021. The loss of one of these vendors, may have a negative short-term impact on the Company’s operations; however, we believe there are acceptable substitute vendors that can be utilized longer-term.

Recent Accounting Pronouncements

Recent Accounting Pronouncements

In February 2016, the FASB issued Accounting Standards Update (“ASU”) 2016-02: Leases (Topic 842). The new guidance generally requires an entity to recognize on its balance sheet operating and financing lease liabilities and corresponding right-of-use assets. The standard will be effective for the first interim period within annual reporting periods beginning after December 15, 2018 and early adoption is permitted. The new standard requires a modified retrospective transition for existing leases to each prior reporting period presented. The Company has elected to utilize the extended adoption period available to the Company as an emerging growth company and has not currently adopted this standard. This standard will be effective for the first interim period within annual reporting periods beginning after December 15, 2021. The Company has adopted ASU 2016-02 as of January 1, 2022. See Note 10.

Management does not believe that any other recently issued, but not yet effective, accounting standards could have a material effect on the accompanying financial statements. As new accounting pronouncements are issued, the Company will adopt those that are applicable under the circumstances.

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

3 Months Ended

Mar. 31, 2022

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Schedule of financial assets and liabilities measured at fair value on recurring basis

	Fair Value Measurements
	as of March 31, 2022 Using:
	Level 1		Level 2		Level 3		Total
Liabilities:
Warrant liability	$	—	$	12,253	$	—	$	12,253
Contingent consideration		—		—		13,379,797		13,379,797
Derivative liability		—		—		2,664,171		2,664,171
	$	—	$	12,253	$	16,043,968	$	16,056,221

	Fair Value Measurements
	as of December 31, 2021 Using:
	Level 1		Level 2		Level 3		Total
Liabilities:
Warrant liability	$	—	$	18,223	$	—	$	18,223
Contingent consideration		—		—		12,179,476		12,179,476
Derivative liability		—		—		2,294,720		2,294,720
	$	—	$	18,223	$	14,474,196	$	14,492,419

Schedule of changes in contingent consideration

	Contingent
	Consideration
	Liability
Outstanding as of December 31, 2021	$	12,179,476
Change in fair value		1,200,321
Outstanding as of March 31, 2022	$	13,379,797

Summary of changed in derivative liability

	Derivative
	Liability
Outstanding as of December 31, 2021	$	2,294,720
Conversion of underlying notes into common stock		(312,652)
Change in fair value		682,103
Outstanding as of March 31, 2022	$	2,664,171

Schedule of Current Inventory

	March 31,		December 31,
	2022		2021
Raw materials	$	412,748	$	292,167
Work in process		235,867		242,673
Finished goods		1,843,990		2,220,519
Inventory	$	2,492,605	$	2,755,358

Schedule of potentially dilutive items outstanding

	March 31,
	2022	2021
Convertible notes	5,164,752	—
Series Seed Preferred Stock (convertible to common stock)	—	20,714,518
Series A Preferred Stock (convertible to common stock)	—	5,654,072
Series A-2 Preferred Stock (convertible to common stock)	—	5,932,742
Series CF Preferred Stock (convertible to common stock)	—	836,331
Series A-3 Preferred Stock (convertible to common stock)	—	9,032,330
Series B Preferred Stock (convertible to common stock)	—	20,754,717
Common stock warrants	914,539	914,539
Preferred stock warrants	—	806,903
Stock options	3,895,103	1,163,103
Total potentially dilutive shares	9,974,393	65,809,254

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DUE FROM FACTOR (Tables)

3 Months Ended

Mar. 31, 2022

DUE FROM FACTOR

Schedule of due from factor

	March 31,		December 31,
	2022		2021
Outstanding receivables:
Without recourse	$	494,004	$	579,295
With recourse		152,436		361,584
Advances		300,743		121,617
Credits due customers		(68,142)		(77,208)
	$	879,042	$	985,288

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GOODWILL AND INTANGIBLE ASSETS (Tables)

3 Months Ended

Mar. 31, 2022

GOODWILL AND INTANGIBLE ASSETS

Summary of amortized and indefinite-lived intangible assets

	Gross		Accumulated		Carrying
	Amount		Amortization		Value
Amortized:
Customer relationships	$	6,453,750		(1,987,169)	$	4,466,581
		6,453,750		(1,987,169)		4,466,581
Indefinite-lived:
Brand name	$	7,836,920		—		7,836,920
	$	14,290,670	$	(1,987,169)	$	12,303,501

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LIABILITIES AND DEBT (Tables)

3 Months Ended

Mar. 31, 2022

LIABILITIES AND DEBT

Schedule of accrued expenses and other liabilities

	March 31,		December 31,
	2022		2021
Accrued expenses	$	333,290	$	213,740
Reserve for returns		20,041		33,933
Payroll related liabilities		1,752,407		1,204,665
Sales tax liability		288,617		268,723
Due to seller		396,320		396,320
Other liabilities		115,985		119,764
	$	2,906,659	$	2,237,145

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NATURE OF OPERATIONS (Details)	Aug. 30, 2021	May 18, 2021
Harper & Jones LLC
Subsidiary, Sale of Stock [Line Items]
Business Acquisition, Percentage of Voting Interests Acquired		100.00%
Stateside
Subsidiary, Sale of Stock [Line Items]
Business Acquisition, Percentage of Voting Interests Acquired	100.00%

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GOING CONCERN (Details) - USD ($)		3 Months Ended
	May 10, 2022	Mar. 31, 2022	Mar. 31, 2021	May 05, 2022	Aug. 31, 2021
Net loss		$ (7,832,942)	$ (3,023,935)
Working capital deficit		$ 36,228,742
Equity purchase agreement
Value of Common stock to be issued under the agreement					$ 17,500,000
Subsequent Events | Senior notes
Repayment of promissory notes	$ 3,068,750
Subsequent Events | Initial Public Offering
Number of share sold or issued on closing of Public Offering	37,389,800
Share issue price	$ 0.25			$ 0.25
Gross proceeds from the offering	$ 9,347,450

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Cash and Equivalents and Concentration of Credit Risk (Details)	Mar. 31, 2022 USD ($)
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Cash and cash equivalents in bank deposit	$ 250,000

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Fair Value of Financial Instruments (Details) - USD ($)	3 Months Ended	12 Months Ended
	Mar. 31, 2022	Dec. 31, 2021
Liabilities, Fair Value Disclosure [Abstract]
Warrant liability	$ 12,253	$ 18,223
Contingent consideration	13,379,797	12,179,476
Derivative liability	2,664,171	2,294,720
Total	16,056,221	14,492,419
Warrant Liability
Outstanding as of December 31, 2021	18,223
Change in fair value	1,200,321
Outstanding as of March 31, 2022	12,253	18,223
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation, Calculation [Roll Forward]
Outstanding as of December 31, 2021	12,179,476
Change in fair value	1,200,321
Outstanding as of March 31, 2022	13,379,797	12,179,476
Level 2
Liabilities, Fair Value Disclosure [Abstract]
Warrant liability	12,253	18,223
Total	12,253	18,223
Level 3
Liabilities, Fair Value Disclosure [Abstract]
Contingent consideration	13,379,797	12,179,476
Derivative liability	2,664,171	2,294,720
Total	$ 16,043,968	$ 14,474,196

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Derivative Liability (Details)	3 Months Ended
	Mar. 31, 2022 USD ($)
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation, Calculation [Roll Forward]
Outstanding as of December 31, 2021	$ 12,179,476
Change in fair value	1,200,321
Outstanding as of March 31, 2022	13,379,797
Derivative Liability
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation, Calculation [Roll Forward]
Outstanding as of December 31, 2021	2,294,720
Conversion of underlying notes into common stock	(312,652)
Change in fair value	682,103
Outstanding as of March 31, 2022	$ 2,664,171

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Inventory (Details) - USD ($)	Mar. 31, 2022	Dec. 31, 2021
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Raw materials	$ 412,748	$ 292,167
Work in process	235,867	242,673
Finished goods	1,843,990	2,220,519
Inventory	$ 2,492,605	$ 2,755,358

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Deferred Offering Costs (Details) - USD ($)	Mar. 31, 2022	Dec. 31, 2021
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Deferred offering costs capitalized	$ 367,696	$ 367,696

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Net Loss per Share (Details) - shares	3 Months Ended
	Mar. 31, 2022	Mar. 31, 2021
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Total potentially dilutive shares	9,974,393	65,809,254
Stock options
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Total potentially dilutive shares	3,895,103	1,163,103
Convertible notes
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Total potentially dilutive shares	5,164,752
Series Seed Preferred Stock (convertible to common stock)
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Total potentially dilutive shares		20,714,518
Series A Preferred Stock (convertible to common stock)
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Total potentially dilutive shares		5,654,072
Series A-2 Preferred Stock (convertible to common stock)
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Total potentially dilutive shares		5,932,742
Series CF Preferred Stock (convertible to common stock)
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Total potentially dilutive shares		836,331
Series A-3 Preferred Stock (convertible to common stock)
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Total potentially dilutive shares		9,032,330
Series B Preferred Stock (convertible to common stock)
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Total potentially dilutive shares		20,754,717
Common stock warrants
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Total potentially dilutive shares	914,539	914,539
Preferred stock warrants
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Total potentially dilutive shares		806,903

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Concentrations (Details) - item	3 Months Ended
	Mar. 31, 2022	Mar. 31, 2021
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Number of vendors	1	3
Inventory, percentage	15.00%	96.00%

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DUE FROM FACTOR (Details) - USD ($)	Mar. 31, 2022	Dec. 31, 2021
Outstanding Receivables:
Without recourse	$ 494,004	$ 579,295
With recourse	152,436	361,584
Advances	300,743	121,617
Credits due customers	(68,142)	(77,208)
Due from factor	$ 879,042	$ 985,288

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GOODWILL AND INTANGIBLE ASSETS (Details) - USD ($)	1 Months Ended		3 Months Ended
	May 31, 2021	Feb. 29, 2020	Mar. 31, 2022	Mar. 31, 2021	Dec. 31, 2021	Aug. 31, 2021
Indefinite-lived Intangible Assets [Line Items]
Gross Amount			$ 6,453,750
Accumulated Amortization			(1,987,169)
Carrying Value-Amortized			4,466,581
Indefinite-lived			14,290,670
Intangible Assets, Net (Excluding Goodwill), Total			12,303,501		$ 12,841,313
Amortization expense			537,813	$ 91,667
Goodwill			18,264,822		$ 18,264,822
Bailey
Indefinite-lived Intangible Assets [Line Items]
Goodwill acquired		$ 6,479,218
H&J acquisition
Indefinite-lived Intangible Assets [Line Items]
Goodwill acquired	$ 9,681,548
Stateside
Indefinite-lived Intangible Assets [Line Items]
Goodwill						$ 2,104,056
Customer relationships
Indefinite-lived Intangible Assets [Line Items]
Gross Amount			6,453,750
Accumulated Amortization			(1,987,169)
Carrying Value-Amortized			4,466,581
Brand name
Indefinite-lived Intangible Assets [Line Items]
Indefinite-lived			7,836,920
Intangible Assets, Net (Excluding Goodwill), Total			$ 7,836,920

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LIABILITIES AND DEBT - Accrued Expenses and Other Liabilities (Details) - USD ($)	Mar. 31, 2022	Dec. 31, 2021
LIABILITIES AND DEBT
Accrued expenses	$ 333,290	$ 213,740
Reserve for returns	20,041	33,933
Payroll related liabilities	1,752,407	1,204,665
Sales tax liability	288,617	268,723
Due to seller	396,320	396,320
Other liabilities	115,985	119,764
Accrued Liabilities and Other Liabilities, Total	2,906,659	2,237,145
Estimated Penalties Associated With Accrued Payroll Taxes	$ 262,000	$ 262,000

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LIABILITIES AND DEBT - Venture Debt (Details) - USD ($)	1 Months Ended	3 Months Ended
	Feb. 28, 2022	Mar. 31, 2022	Mar. 31, 2021	Dec. 31, 2021
Line of Credit Facility [Line Items]
Gross proceeds received		$ 868,582	$ 1,347,050
Common stock warrants
Line of Credit Facility [Line Items]
Warrants exercise price		$ 4.12		$ 4.12
Warrants value		$ 3,580,116		$ 3,580,116
Note Warrant [Member]
Line of Credit Facility [Line Items]
Loan fees and discounts from warrants unamortized balance		0
Venture Debt [Member]
Line of Credit Facility [Line Items]
Interest expense		$ 191,152	$ 199,986
Interest expense and effective interest rate		12.50%	20.90%
Venture Debt [Member] | Note Warrant [Member]
Line of Credit Facility [Line Items]
Loan fees and discounts from warrants were amortized to interest expense		$ 12,500	$ 113,993
Venture Debt [Member] | Secured Debt
Line of Credit Facility [Line Items]
Gross proceeds received	$ 237,500
Amended Venture Debt [Member] | Secured Debt
Line of Credit Facility [Line Items]
Loan fees	$ 12,500
Gross loan		$ 6,251,755		$ 6,001,755

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LIABILITIES AND DEBT - Convertible Debt (Details) - USD ($)	3 Months Ended
	Mar. 31, 2022	Mar. 31, 2021	Dec. 31, 2021
Debt Instrument [Line Items]
Gross proceeds received	$ 868,582	$ 1,347,050
Number of shares resulting from conversion	873,901
Convertible Debt 2020 Regulation D Offering
Debt Instrument [Line Items]
Outstanding principal and accrued interest upon closing of IPO	$ 100,000		$ 100,000

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LIABILITIES AND DEBT - Convertible Promissory Note (Details) - USD ($)	3 Months Ended	12 Months Ended
	Mar. 31, 2022	Dec. 31, 2021	May 31, 2021
Debt Instrument [Line Items]
Net proceeds, after the original issue discount and issuance costs	$ 8,576,070	$ 9,465,000
Derivative liability at fair value	2,664,171	$ 2,294,720
Outstanding principal amount of convertible debt converted	$ 888,930
Number of shares resulting from conversion	873,901
Oasis Note
Debt Instrument [Line Items]
Minimum conversion price	$ 1,058,583
Derivative liability at fair value	$ 2,904,803
Promissory note payable
Debt Instrument [Line Items]
Face value	500,000
Paycheck Protection Program, Cares Act
Debt Instrument [Line Items]
Face value	$ 80,370		$ 75,000

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LIABILITIES AND DEBT - Oasis and First Fire Notes (Details)	3 Months Ended
	Mar. 31, 2022 USD ($)
Oasis Note
Short-term Debt [Line Items]
Amortization of debt discount	$ 5,671,267

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LIABILITIES AND DEBT - Loan Payable - PPP and SBA Loan (Details) - USD ($)	Mar. 31, 2022	Dec. 31, 2021	May 31, 2021
Debt Instrument [Line Items]
Aggregate Principal Amount		$ 149,962
Loan payable	$ 366,764	713,182
Harper & Jones LLC
Debt Instrument [Line Items]
Aggregate principal amount	$ 309,489
Interest rate of loans	12.00%
Interest rates of notes			7.76%
Paycheck Protection Program, Cares Act
Debt Instrument [Line Items]
Aggregate principal amount	$ 80,370		$ 75,000
Promissory note payable
Debt Instrument [Line Items]
Aggregate principal amount	500,000
Economic Injury Disaster Loan
Debt Instrument [Line Items]
Aggregate principal amount	$ 148,900	$ 148,900

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LIABILITIES AND DEBT - Promissory Note Payable (Details) - USD ($)	1 Months Ended	3 Months Ended
	Mar. 31, 2022	Mar. 31, 2022	Mar. 31, 2021	Dec. 31, 2021	May 31, 2021
Debt Instrument [Line Items]
Gross proceeds received		$ 868,582	$ 1,347,050
Promissory note payable
Debt Instrument [Line Items]
Aggregate principal amount	$ 500,000	$ 500,000
Repayment of outstanding principal amount	1,065,000
Gross proceeds received	$ 250,000
Warrants issued	22,500	22,500
Promissory note payable | Common Stock
Debt Instrument [Line Items]
Stock issued during period	727,500
Promissory note payable | Notes Payable to Banks [Member]
Debt Instrument [Line Items]
Interest expense		$ 105,000	$ 135,000
Promissory note payable | Notes Payable to Banks [Member] | Bailey LLC.
Debt Instrument [Line Items]
Aggregate principal amount	$ 3,500,000	3,500,000		$ 3,500,000
Paycheck Protection Program, Cares Act
Debt Instrument [Line Items]
Aggregate principal amount	$ 80,370	$ 80,370			$ 75,000

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STOCKHOLDERS' DEFICIT (Details) - USD ($)	3 Months Ended
	Mar. 31, 2022	Mar. 31, 2021	Dec. 31, 2021	Aug. 31, 2021	May 18, 2021
Class of Stock [Line Items]
Number of shares resulting from conversion	873,901
Stock-based compensation expense	$ 139,093	$ 36,976
Contingent consideration liability	13,379,797		$ 12,179,476
Deferred offering costs	367,696		$ 367,696
Outstanding principal amount of convertible debt converted	888,930
Equity purchase agreement
Class of Stock [Line Items]
Value of Common stock to be issued under the agreement				$ 17,500,000
General and Administrative Expense.
Class of Stock [Line Items]
Stock-based compensation expense	$ 14,399
Preferred Stock
Class of Stock [Line Items]
Preferred Stock, Shares Authorized					873,901
Undesignated Preferred Stock
Class of Stock [Line Items]
Preferred Stock, Shares Authorized	10,000,000		10,000,000
Preferred stock issued (in shares)	0		0
Preferred stock outstanding (in shares)	0		0

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RELATED PARTY TRANSACTIONS - Due to Related Parties (Details) - USD ($)	Mar. 31, 2022	Dec. 31, 2021
Advances
Due to related parties
Advance due to related parties	$ 104,568	$ 104,568
Accrued Salary
Due to related parties
Advance due to related parties	$ 120,350
Expense Reimbursements
Due to related parties
Advance due to related parties		$ 126,706

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RELATED PARTY TRANSACTIONS - Note Payable (Details) - USD ($)	Mar. 31, 2022	May 31, 2021
Promissory note payable
Related Party Transaction [Line Items]
Face value	$ 500,000
Paycheck Protection Program, Cares Act
Related Party Transaction [Line Items]
Face value	80,370	$ 75,000
Chief Executive Officer
Related Party Transaction [Line Items]
Due to Related Parties	25,000
Notes Payable, Other Payables | Chief Executive Officer | Note Payable, Chief Executive Officer
Related Party Transaction [Line Items]
Face value	$ 309,489

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SHARE-BASED PAYMENTS - Common Stock Warrants - General Information (Details) - USD ($)	3 Months Ended
	Mar. 31, 2022	Mar. 31, 2021	Dec. 31, 2021
Class of Warrant or Right [Line Items]
Change in fair value	$ (5,970)	$ (562)
Option outstanding exercise price (in dollars per share)	3,895,103		3,895,103
Option outstanding	$ 3.59		$ 3.59
Share-based Compensation Arrangement by Share-based Option Exercisable	3,249,398
Common stock warrants
Class of Warrant or Right [Line Items]
Warrants exercise price	$ 4.12		$ 4.12
Warrants value	$ 3,580,116		$ 3,580,116

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SHARE-BASED PAYMENTS - Stock-based Compensation - Stock options granted (Details) - USD ($)	3 Months Ended
	Mar. 31, 2022	Mar. 31, 2021
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense	$ 139,093	$ 36,976
Unrecognized compensation cost related to non-vested stock option	$ 917,943
Share-based arrangement, non-vested weighted average period	2 years 14 days
Sales and Marketing Expense
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense	$ 1,254,694
General and Administrative Expense.
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense	$ 14,399

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LEASE OBLIGATIONS (Details) - USD ($)	1 Months Ended	3 Months Ended
	Apr. 30, 2021	Mar. 31, 2022	Mar. 31, 2021
Operating lease agreements
Rent expense	$ 17,257	$ 274,422	$ 132,789
Minimum Rent base		3,400
Maximum Rent base		6,500
Security deposit	$ 19,500
Right of use asset		250,244
Discount rate	6.00%
Accounting Standards Update 2016-02
Operating lease agreements
Right of use asset	$ 250,244
Operating lease liability	$ 250,244
Stateside
Operating lease agreements
Minimum Rent base		3,100
Maximum Rent base		9,000
Leased retail locations
Operating lease agreements
Rent expense		$ 274,422

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CONTINGENCIES (Details)				1 Months Ended		12 Months Ended
	Dec. 21, 2020 USD ($)	Sep. 24, 2020 USD ($)	Mar. 25, 2020 USD ($) item	Mar. 31, 2021 USD ($) item	Aug. 31, 2020 USD ($) item	Dec. 31, 2021 USD ($)
Litigation Matters
Settlement amount payable to vendor			$ 37,000
Number of monthly payments to be made | item			10
Judgement received						$ 469,000
Lawsuits filed related to prior services rendered
Litigation Matters
Damages sought				$ 96,900	$ 96,900
Number of lawsuits filed | item				2	2
Non-payment of trade payables
Litigation Matters
Damages sought			$ 492,390
Non-payment of trade payables | Lawsuits filed related to prior services rendered
Litigation Matters
Damages sought		$ 481,000
Additional damages sought		$ 296,000
Reimbursement Of Investment
Litigation Matters
Damages sought	$ 100,000

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SUBSEQUENT EVENTS (Details)					3 Months Ended
	May 10, 2022 USD ($) $ / shares shares	May 05, 2022 $ / shares shares	Apr. 22, 2022 USD ($) shares	Apr. 08, 2022 USD ($) D $ / shares shares	Mar. 31, 2022 USD ($) shares	May 31, 2021 USD ($)
Underwriting Agreement and Public Offering
Outstanding principal amount of convertible debt converted | $					$ 888,930
Number of shares resulting from conversion					873,901
Subsequent Events | Securities Purchase Agreement
Subsequent Event [Line Items]
Warrants and rights outstanding term				5 years
Number of consecutive trading days | D				5
Warrants granted				1,257,684
Warrants exercise price | $ / shares				$ 1.22
Convertible debt | Subsequent Events | Securities Purchase Agreement
Subsequent Event [Line Items]
Face value | $				$ 3,068,750
Cash principal | $				2,455,000
Original issue discount | $				$ 613,750
Initial Public Offering | Subsequent Events
Underwriting Agreement and Public Offering
Number of shares agreed to issued and sell		37,389,800
Common stock par value (in dollars per share) | $ / shares		$ 0.0001
Share issue price | $ / shares	$ 0.25	0.25
Issue price (in dollars per share) | $ / shares		$ 0.23
Number of option days granted to purchase an additional shares		45 days
Maximum number of additional shares allowed to purchase within 45 option days		5,608,470
Number of share sold or issued on closing of Public Offering	37,389,800
Gross proceeds from the offering | $	$ 9,347,450
Number of share sold or issued on closing of Public Offering	37,389,800
Over-allotment option | Subsequent Events
Subsequent Event [Line Items]
Warrants exercise price | $ / shares	$ 0.325
Underwriting Agreement and Public Offering
Number of shares agreed to issued and sell	1,495,592
Percentage of public offering price	130.00%
Second Paycheck Protection Program [Member] | Subsequent Events
Underwriting Agreement and Public Offering
Number of share sold or issued on closing of Public Offering			978,476
Amount loan forgiveness | $			$ 1,347,050
Number of share sold or issued on closing of Public Offering			978,476
Promissory note payable
Subsequent Event [Line Items]
Face value | $					$ 500,000
Paycheck Protection Program, Cares Act
Subsequent Event [Line Items]
Face value | $					$ 80,370	$ 75,000