Segment and Geographic Information

3 Months Ended

Oct. 31, 2025

Segment and Geographic Information [Abstract]

Segment and Geographic Information

Note 11—Segment and Geographic Information

Segment Information

The Company determines its operating segments based on how its chief operating decision maker (“CODM”) manages the business, allocates resources, makes operating decisions and evaluates operating performance. The Company’s CODM was its Chief Executive Officer as of October 31, 2025.

The CODM evaluates the performance of each operating segment using segment income (loss) from operations. The Company defines segment income (loss) from operations as revenue less costs and expenses. Expenses include indirect costs that are allocated to operating segments based on a reasonable allocation methodology, which are generally related to sales and marketing activities and general and administrative overhead. Revenue and expenses exclude transactions between the Company’s operating segments.

The CODM uses segment income (loss) from operations to allocate resources during the annual budgeting and forecasting process. The CODM considers segment income (loss) from operations when making decisions on operating and capital resource allocation. Additionally, the CODM uses segment income (loss) from operations to evaluate operating strategy and assess segment performance by comparing the results of each segment.

There are two reportable segments, which are the Zedge Marketplace and GuruShots. The following table provides information about these two reportable segments (in thousands):

	Three Months Ended October 31,
	2025			2024
Zedge Marketplace:
Revenues	$	7,142		$	6,550
Less:
Personnel related expenses		1,907			2,140
Users acquisition costs		1,566			1,452
Data center and SaaS costs		575			474
Other expenses 1		1,540			1,550
Zedge Marketplace segment income from operations		1,554			934
GuruShots:
Revenues	$	468		$	644
Less:
Personnel related expenses		471			1,055
Users acquisition costs		124			326
Platform fees		78			105
Data center and SaaS costs		244			243
Other expenses 2		191			306
GuruShots segment loss from operations		(640	)		(1,391	)
Total segment income (loss) from operations	$	914		$	(457	)

1. Other expenses for the Zedge Marketplace reportable segment include professional services costs, platform fee, depreciation and amortization, facilities costs, public company related expenses and other individually insignificant costs.

2. Other expenses for the GuruShots reportable segment include professional services costs, depreciation and amortization, facilities costs, and other individually insignificant costs.

The CODM does not evaluate operating segments using asset information and, accordingly, the Company does not report asset information by segment.

Geographic Information

Net long-lived assets and total assets held outside of the United States, which are located primarily in Israel and Lithuania, were as follows (in thousands):

	United States		Foreign		Total
Long-lived assets, net:
October 31, 2025	$	6,086	$	620	$	6,706
July 31, 2025	$	6,120	$	335	$	6,455
Total assets:
October 31, 2025	$	31,058	$	4,901	$	35,959
July 31, 2025	$	30,504	$	5,150	$	35,654