Business Segment and Geographic Information

9 Months Ended

Apr. 30, 2021

Segment Reporting [Abstract]

Business Segment and Geographic Information

Note 10—Business Segment and Geographic Information

The Company is a leading app developer focusing on mobile phone personalization and entertainment. “Zedge Wallpapers and Ringtones,” the Company’s flagship app, is a hub for self-expression used by millions for mobile phone personalization, social content and fandom art. The app enables consumers to showcase who they are, what they like, and amplify their persona. Zedge Premium, the Company’s in-app marketplace, enables content creators, ranging the gamut from world class celebrities to emerging artists, to display their talent and sell their content to the Company’s flagship app users. “Shortz – Chat Stories by Zedge” offers serialized, short-form fiction stories delivered as text-messaging conversations and soon to be available as mini-podcasts. The Company conducts business as a single operating segment.

Net long-lived assets and total assets held outside of the United States, which are located primarily in Norway, were as follows:

	United States		Foreign		Total
	(in thousands)
Long-lived assets, net:
April 30, 2021	$	2,082	$	594	$	2,676
July 31, 2020	$	2,513	$	542	$	3,055
Total assets:
April 30, 2021	$	27,108	$	5,936	$	33,044
July 31, 2020	$	7,730	$	4,275	$	12,005