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Business Segment and Geographic Information
6 Months Ended
Jan. 31, 2020
Segment Reporting [Abstract]  
Business Segment and Geographic Information

Note 11—Business Segment and Geographic Information

 

The Company offers a state-of-the-art digital publishing platform. The Company use this platform to power its consumer-facing mobile personalization app, called Zedge, available in the Google Play store and App Store, which offers an easy, entertaining and immersive way for end-users to engage with its rich and diverse catalogue of wallpapers, stickers, ringtones, notification sounds and video wallpapers. The Company is evolving by developing new, entertainment-focused apps, that will run on its publishing platform. The Company conducts business as a single operating segment.

 

Net long-lived assets and total assets held outside of the United States, which are located primarily in Norway, were as follows:

 

   United States   Foreign   Total 
   (in thousands) 
Long-lived assets, net:            
31-Jan-20  $2,872   $593   $3,465 
31-Jul-19  $3,304   $212   $3,516 
                
Total assets:               
31-Jan-20  $5,743   $3,417   $9,160 
31-Jul-19  $5,508    3,499   $9,007