Chief Compliance Officer

0001951757-23-000002.txt : 20230118 0001951757-23-000002.hdr.sgml : 20230118 20230117192657 ACCESSION NUMBER: 0001951757-23-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20221231 FILED AS OF DATE: 20230118 DATE AS OF CHANGE: 20230117 EFFECTIVENESS DATE: 20230118 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Well Done, LLC CENTRAL INDEX KEY: 0001667132 IRS NUMBER: 202061505 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17539 FILM NUMBER: 23532590 BUSINESS ADDRESS: STREET 1: 85 E 8TH STREET STREET 2: SUITE 160 CITY: HOLLAND STATE: MI ZIP: 49423 BUSINESS PHONE: (616) 392-5332 MAIL ADDRESS: STREET 1: 85 E 8TH STREET STREET 2: SUITE 160 CITY: HOLLAND STATE: MI ZIP: 49423 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001667132 XXXXXXXX 12-31-2022 12-31-2022 Well Done, LLC

85 E 8TH STREET SUITE 160 HOLLAND MI 49423

13F HOLDINGS REPORT 028-17539 N RHONDA CARTER Chief Compliance Officer (616) 392-5332 RHONDA CARTER HOLLAND MI 01-17-2023 0 182 465487627 false INFORMATION TABLE 2 13F-CapTrust_Q42022.xml ALPS SECTOR DIVIDEND DOGS ETF ETF 00162Q858 239874 4663 SH SOLE 0 0 4663 ARK INNOVATION ETF ETF 00214Q104 951000 30460 SH SOLE 0 0 30460 ABBOTT LABS COM Stock 002824100 5773730 52589 SH SOLE 0 0 52589 ABBVIE INC COM Stock 00287Y109 9349463 57852 SH SOLE 0 0 57852 ALLSTATE CORP COM Stock 020002101 302000 2232 SH SOLE 0 0 2232 ALPHA ARCHITECT US QUANTITATIVE VALUE ETF ETF 02072L102 739145 22980 SH SOLE 0 0 22980 ALPHA ARCHITECT INTERNATIONAL QUANTITATIVE VALUE ETF ETF 02072L201 375400 17137 SH SOLE 0 0 17137 MOMENTUMSHARES US QUANTITATIVE MOMEMENTUM ETF ETF 02072L409 201300 4384 SH SOLE 0 0 4384 FREEDOM 100 EMERGING MARKETS ETF ETF 02072L607 715810 25959 SH SOLE 0 0 25959 ALPHABET INC CAP STK CL C Stock 02079K107 439800 4957 SH SOLE 0 0 4957 ALPHABET INC CAP STK CL A Stock 02079K305 312500 3543 SH SOLE 0 0 3543 ALTRIA GROUP INC COM Stock 02209S103 230500 5043 SH SOLE 0 0 5043 AMAZON COM INC COM Stock 023135106 600000 7325 SH SOLE 0 0 7325 AMGEN INC COM Stock 031162100 652100 2483 SH SOLE 0 0 2483 APPLE INC COM Stock 037833100 4062740 31269 SH SOLE 0 0 31269 AUTOMATIC DATA PROCESSING INC COM Stock 053015103 374037 1566 SH SOLE 0 0 1566 BANK AMERICA CORP COM Stock 060505104 258400 7804 SH SOLE 0 0 7804 BERKSHIRE HATHAWAY CLASS A Stock 084670108 55776600 119 SH SOLE 0 0 119 BERKSHIRE HATHAWAY CLASS B Stock 084670702 11465000 37117 SH SOLE 0 0 37117 BLACKROCK MUNIYIELD MICH QU COM CEF 09254V105 2294100 206863 SH SOLE 0 0 206863 CATERPILLAR INC COM Stock 149123101 600000 2850 SH SOLE 0 0 2850 CHEVRON CORP NEW COM Stock 166764100 565700 3152 SH SOLE 0 0 3152 CISCO SYS INC COM Stock 17275R102 317400 6664 SH SOLE 0 0 6664 COCA COLA CO COM Stock 191216100 269283 4233 SH SOLE 0 0 4233 COLGATE PALMOLIVE CO COM Stock 194162103 2250300 28562 SH SOLE 0 0 28562 CONOCOPHILLIPS COM Stock 20825C104 200000 1998 SH SOLE 0 0 1998 DANAHER CORPORATION COM Stock 235851102 644100 2427 SH SOLE 0 0 2427 DEERE & CO COM Stock 244199105 851259 1985 SH SOLE 0 0 1985 DIMENSIONAL US MARKETWIDE VALUE ETF ETF 25434V724 233800 6984 SH SOLE 0 0 6984 DISNEY WALT CO COM Stock 254687106 300000 3725 SH SOLE 0 0 3725 DOW INC COM Stock 260557103 347600 6899 SH SOLE 0 0 6899 EMERSON ELEC CO COM Stock 291011104 228300 2377 SH SOLE 0 0 2377 EXXON MOBIL CORP COM Stock 30231G102 1591409 14428 SH SOLE 0 0 14428 FARMLAND PARTNERS INC COM REIT 31154R109 132000 10670 SH SOLE 0 0 10670 FIRST TRUST INDUSTRIALS/PRODUCER DURABLES ALPHADEX FUND ETF 33734X150 655000 12730 SH SOLE 0 0 12730 FIRST TRUST RBA AMERICAN INDUSTRIAL RENAISSANCE ETF ETF 33738R704 817700 18534 SH SOLE 0 0 18534 FLEXSHARES MORNINGSTAR GLOBAL UPSTREAM NATURAL RESOURCES INDEX FUND ETF 33939L407 409000 9430 SH SOLE 0 0 9430 FLEXSHARES STOXX GLOBAL ESG SELECT INDEX FUND ETF 33939L688 389200 3210 SH SOLE 0 0 3210 FLEXSHARES TRUST FLEXSHARES STOXX US ESG SELECT INDEX FUND ETF 33939L696 438000 4775 SH SOLE 0 0 4775 GENTEX CORP Stock 371901109 14630000 536518 SH SOLE 0 0 536518 HOME DEPOT INC COM Stock 437076102 760500 2408 SH SOLE 0 0 2408 HUNTINGTON BANCSHARES INC COM Stock 446150104 1360400 96489 SH SOLE 0 0 96489 INTEL CORP COM Stock 458140100 221540 8382 SH SOLE 0 0 8382 INTERNATIONAL BUSINESS MACHS COM Stock 459200101 227900 1618 SH SOLE 0 0 1618 INVESCO QQQ TRUST ETF 46090E103 881600 3311 SH SOLE 0 0 3311 INVESCO S&P MIDCAP 400 PURE VALUE ETF ETF 46137V191 248000 2740 SH SOLE 0 0 2740 INVESCO S&P 500 QUALITY ETF 46137V241 4614627 104878 SH SOLE 0 0 104878 INVESCO S&P 500 PURE VALUE ETF 46137V258 5325800 68297 SH SOLE 0 0 68297 INVESCO S&P 500 PURE GROWTH ETF ETF 46137V266 307000 2030 SH SOLE 0 0 2030 INVESCO S&P 500 EQUAL WEIGHT ETF ETF 46137V357 5250300 37171 SH SOLE 0 0 37171 INVESCO ZACKS MID-CAP ETF 46137Y401 1518959 17088 SH SOLE 0 0 17088 INVESCO MID-CAP LOW VOLATILITY ETF 46138E198 6226420 116403 SH SOLE 0 0 116403 INVESCO S&P 500 LOW VOLATILITY ETF ETF 46138E354 359000 5628 SH SOLE 0 0 5628 INVESCO SMALL-CAP LOW VOLATILITY ETF 46138G102 4324546 96843 SH SOLE 0 0 96843 INVESCO NASDAQ 100 ETF ETF 46138G649 876100 7999 SH SOLE 0 0 7999 INVESCO BULLETSHARES 2025 CORPORATE BOND ETF ETF 46138J825 610400 30312 SH SOLE 0 0 30312 INVESCO BULLETSHARES 2024 CORPORATE BOND ETF ETF 46138J841 646571 31563 SH SOLE 0 0 31563 INVESCO BULLETSHARES 2023 CORPORATE BOND ETF ETF 46138J866 3055200 145629 SH SOLE 0 0 145629 ISHARES GOLD TRUST ETF 464285204 1387700 40119 SH SOLE 0 0 40119 ISHARES GLOBAL MINIMUM VOLATILITY ETF 464286525 9096721 95735 SH SOLE 0 0 95735 ISHARES EMERGING MINIMUM VOLATILITY ETF 464286533 5499279 103662 SH SOLE 0 0 103662 ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF ETF 464287150 3714916 43808 SH SOLE 0 0 43808 ISHARES SELECT DIVIDEND ETF ETF 464287168 4112000 34099 SH SOLE 0 0 34099 ISHARES CORE S&P 500 ETF 464287200 40374184 105084 SH SOLE 0 0 105084 ISHARES CORE U.S. AGGREGATE BOND ETF 464287226 3478070 35860 SH SOLE 0 0 35860 ISHARES MSCI EMERGING MARKETS ETF ETF 464287234 300000 10410 SH SOLE 0 0 10410 ISHARES NORTH AMERICAN NATURAL RESOURCES ETF ETF 464287374 4026218 99022 SH SOLE 0 0 99022 ISHARES 1-3 YEAR TREASURY BOND ETF ETF 464287457 617200 7604 SH SOLE 0 0 7604 ISHARES EAFE ETF 464287465 1053700 16053 SH SOLE 0 0 16053 ISHARES RUSSELL MIDCAP ETF ETF 464287499 202850 3008 SH SOLE 0 0 3008 ISHARES S&P MID-CAP ETF 464287507 1920299 7939 SH SOLE 0 0 7939 ISHARES RUSSELL 1000 VALUE ETF ETF 464287598 900000 6020 SH SOLE 0 0 6020 ISHARES RUSSELL 1000 GROWTH ETF 464287614 419400 1958 SH SOLE 0 0 1958 ISHARES RUSSELL 2000 VALUE ETF 464287630 317109 2287 SH SOLE 0 0 2287 ISHARES RUSSELL 2000 ETF ETF 464287655 593578 3404 SH SOLE 0 0 3404 ISHARES U.S. ENERGY ETF ETF 464287796 352700 7587 SH SOLE 0 0 7587 ISHARES S&P SMALL-CAP ETF 464287804 4875143 51513 SH SOLE 0 0 51513 ISHARES U.S. CONSUMER STAPLES ETF ETF 464287812 4016300 19806 SH SOLE 0 0 19806 ISHARES ACWI EX-US ETF 464288240 247000 5441 SH SOLE 0 0 5441 ISHARES ACWI ETF 464288257 4740925 55854 SH SOLE 0 0 55854 ISHARES GLOBAL INFRASTRUCTURE ETF 464288372 308800 6737 SH SOLE 0 0 6737 ISHARES U.S. INSURANCE ETF ETF 464288786 4175088 45679 SH SOLE 0 0 45679 ISHARES U.S. BROKER-DEALERS & SECURITIES EXCHANGES ETF ETF 464288794 4079192 42434 SH SOLE 0 0 42434 ISHARES MSCI USA ESG SELECT ETF ETF 464288802 448700 5451 SH SOLE 0 0 5451 ISHARES U.S. HEALTHCARE PROVIDERS ETF ETF 464288828 3903495 14582 SH SOLE 0 0 14582 ISHARES U.S. OIL EQUIPMENT & SERVICES ETF ETF 464288844 3939800 185840 SH SOLE 0 0 185840 ISHARES U.S. OIL & GAS EXPLORATION & PRODUCTION ETF ETF 464288851 4355540 46904 SH SOLE 0 0 46904 ISHARES CORE CONSERVATIVE ALLOCATION ETF ETF 464289883 244400 7272 SH SOLE 0 0 7272 ISHARES EAFE MINIMUM VOLATILITY ETF 46429B689 6924019 108894 SH SOLE 0 0 108894 ISHARES USA MINIMUM VOLATILITY ETF 46429B697 18502545 256623 SH SOLE 0 0 256623 ISHARES COMMODITIES SELECT ETF 46431W853 820625 29111 SH SOLE 0 0 29111 ISHARES QUALITY FACTOR ETF 46432F339 36969515 324408 SH SOLE 0 0 324408 ISHARES VALUE FACTOR ETF 46432F388 16244050 178232 SH SOLE 0 0 178232 ISHARES MOMENTUM FACTOR ETF 46432F396 22107255 151492 SH SOLE 0 0 151492 ISHARES CORE EAFE ETF 46432F842 593700 9632 SH SOLE 0 0 9632 ISHARES EMERGING MARKETS ETF 46434G103 544208 11653 SH SOLE 0 0 11653 ISHARES INTERNATIONAL QUALITY FACTOR ETF 46434V456 2670700 82457 SH SOLE 0 0 82457 ISHARES DIVIDEND GROWTH ETF 46434V621 13154700 263096 SH SOLE 0 0 263096 ISHARES INTERNATIONAL VALUE FACTOR ETF 46435G409 427200 18438 SH SOLE 0 0 18438 ISHARES ESG AWARE MSCI USA SMALL-CAP ETF ETF 46435U663 800000 27200 SH SOLE 0 0 27200 ISHARES US SMALL CAP VALUE FACTOR ETF ETF 46436E536 8946070 317947 SH SOLE 0 0 317947 JPMORGAN CHASE & CO COM Stock 46625H100 1305330 9734 SH SOLE 0 0 9734 JOHN HANCOCK MULTIFACTOR MID CAP ETF ETF 47804J206 297900 6401 SH SOLE 0 0 6401 JOHNSON & JOHNSON COM Stock 478160104 2741602 15520 SH SOLE 0 0 15520 KIMBERLY-CLARK CORP COM Stock 494368103 200000 1556 SH SOLE 0 0 1556 LIBERTY ENERGY INC COM CL A Stock 53115L104 200000 13500 SH SOLE 0 0 13500 LOCKHEED MARTIN CORP COM Stock 539830109 345800 711 SH SOLE 0 0 711 MACATAWA BK CORP COM Stock 554225102 1011100 91670 SH SOLE 0 0 91670 MARATHON OIL CORP COM Stock 565849106 633600 23406 SH SOLE 0 0 23406 MARVELL TECHNOLOGY INC COM Stock 573874104 345500 9329 SH SOLE 0 0 9329 MASTERCARD INCORPORATED CL A Stock 57636Q104 234300 674 SH SOLE 0 0 674 MCDONALDS CORP COM Stock 580135101 883300 3352 SH SOLE 0 0 3352 MERCANTILE BK CORP COM Stock 587376104 200700 5996 SH SOLE 0 0 5996 MERCK & CO INC COM Stock 58933Y105 256070 2308 SH SOLE 0 0 2308 MICROSOFT CORP COM Stock 594918104 2821245 11764 SH SOLE 0 0 11764 MILLERKNOLL INC COM Stock 600544100 756450 36005 SH SOLE 0 0 36005 MONDELEZ INTL INC CL A Stock 609207105 214000 3222 SH SOLE 0 0 3222 NEWELL BRANDS INC COM Stock 651229106 195200 14925 SH SOLE 0 0 14925 NEXTERA ENERGY INC COM Stock 65339F101 1030270 12324 SH SOLE 0 0 12324 INSPIRE 100 ETF ETF 66538H534 536200 17912 SH SOLE 0 0 17912 INSPIRE SMALL/MID CAP ETF ETF 66538H641 499400 16587 SH SOLE 0 0 16587 NUVEEN AMT FREE QLTY MUN INCME COM CEF 670657105 160100 14088 SH SOLE 0 0 14088 OCCIDENTAL PETE CORP COM Stock 674599105 397500 6311 SH SOLE 0 0 6311 PEPSICO INC COM Stock 713448108 845914 4682 SH SOLE 0 0 4682 PFIZER INC COM Stock 717081103 522000 10189 SH SOLE 0 0 10189 PHILIP MORRIS INTL INC COM Stock 718172109 413700 4088 SH SOLE 0 0 4088 PHILLIPS EDISON & CO INC COMMON STOCK REIT 71844V201 1733900 54459 SH SOLE 0 0 54459 PIONEER NAT RES CO COM Stock 723787107 206200 903 SH SOLE 0 0 903 PROCTER AND GAMBLE CO COM Stock 742718109 2371215 15645 SH SOLE 0 0 15645 PROSHARES S&P MIDCAP 400 DIVIDEND ARISTOCRATS ETF ETF 74347B680 302000 4221 SH SOLE 0 0 4221 SHELL PLC SPON ADS ADR 780259305 375400 6593 SH SOLE 0 0 6593 SPDR S&P 500 ETF 78462F103 4215500 11023 SH SOLE 0 0 11023 SPDR GOLD SHARES ETF 78463V107 361000 2130 SH SOLE 0 0 2130 SPDR DOW JONES INDUSTRIAL AVERAGE ETF TRUST ETF 78467X109 388600 1173 SH SOLE 0 0 1173 SPDR S&P MIDCAP 400 ETF TRUST ETF 78467Y107 200000 500 SH SOLE 0 0 500 SPDR S&P OIL & GAS EXPLORATION & PRODUCTION ETF ETF 78468R556 497500 3662 SH SOLE 0 0 3662 SALESFORCE INC COM Stock 79466L302 203600 1536 SH SOLE 0 0 1536 SCHWAB U.S. LARGE-CAP VALUE ETF 808524409 578000 8755 SH SOLE 0 0 8755 SCHWAB U.S. MID-CAP ETF ETF 808524508 400000 6200 SH SOLE 0 0 6200 SCHWAB EMERGING MARKETS ETF 808524706 1016900 42962 SH SOLE 0 0 42962 SCHWAB INTERNATIONAL EQUITY ETF ETF 808524805 229600 7129 SH SOLE 0 0 7129 SCHWAB US TIPS ETF ETF 808524870 206400 3986 SH SOLE 0 0 3986 ENERGY SELECT SECTOR SPDR FUND ETF 81369Y506 239800 2742 SH SOLE 0 0 2742 SOFI TECHNOLOGIES INC COM Stock 83406F102 58600 12715 SH SOLE 0 0 12715 DAY HAGAN/NED DAVIS RESEARCH SMART SECTOR ETF ETF 86280R803 850000 27910 SH SOLE 0 0 27910 STRYKER CORPORATION COM Stock 863667101 1315600 5381 SH SOLE 0 0 5381 SUN CMNTYS INC COM REIT 866674104 1000000 7619 SH SOLE 0 0 7619 THERMO FISHER SCIENTIFIC INC COM Stock 883556102 243400 442 SH SOLE 0 0 442 3M CO COM Stock 88579Y101 374336 3122 SH SOLE 0 0 3122 UBER TECHNOLOGIES INC COM Stock 90353T100 213300 8629 SH SOLE 0 0 8629 UNITEDHEALTH GROUP INC COM Stock 91324P102 330300 623 SH SOLE 0 0 623 VOXX INTL CORP CL A Stock 91829F104 386000 46070 SH SOLE 0 0 46070 VANECK GOLD MINERS ETF ETF 92189F106 300000 12250 SH SOLE 0 0 12250 VANGUARD DIVIDEND APPRECIATION ETF ETF 921908844 683000 4498 SH SOLE 0 0 4498 VANGUARD TOTAL INTERNATIONAL STOCK ETF ETF 921909768 265100 5127 SH SOLE 0 0 5127 VANGUARD ESG INTERNATIONAL STOCK ETF ETF 921910725 485300 9868 SH SOLE 0 0 9868 VANGUARD ESG U.S. STOCK ETF ETF 921910733 2716400 41245 SH SOLE 0 0 41245 VANGUARD MEGA-CAP GROWTH ETF 921910816 571100 3319 SH SOLE 0 0 3319 VANGUARD TOTAL WORLD STOCK ETF ETF 922042742 282400 3277 SH SOLE 0 0 3277 VANGUARD EMERGING MARKETS ETF 922042858 733200 18812 SH SOLE 0 0 18812 VANGUARD SHORT-TERM TREASURY ETF ETF 92206C102 415876 7193 SH SOLE 0 0 7193 VANGUARD S&P 500 ETF ETF 922908363 3796500 10806 SH SOLE 0 0 10806 VANGUARD MID-CAP VALUE ETF 922908512 2040600 15089 SH SOLE 0 0 15089 VANGUARD SMALL-CAP GROWTH ETF ETF 922908595 1282900 6397 SH SOLE 0 0 6397 VANGUARD GROWTH ETF ETF 922908736 304000 1430 SH SOLE 0 0 1430 VANGUARD VALUE INDEX ETF 922908744 5328700 37962 SH SOLE 0 0 37962 VANGUARD SMALL-CAP ETF ETF 922908751 250100 1363 SH SOLE 0 0 1363 VANGUARD TOTAL STOCK MARKET ETF ETF 922908769 651000 3405 SH SOLE 0 0 3405 VISA INC COM CL A Stock 92826C839 570000 2744 SH SOLE 0 0 2744 WEC ENERGY GROUP INC COM Stock 92939U106 221000 2360 SH SOLE 0 0 2360 WABASH NATL CORP COM Stock 929566107 217000 9616 SH SOLE 0 0 9616 WALMART INC COM Stock 931142103 482200 3401 SH SOLE 0 0 3401 WALGREENS BOOTS ALLIANCE INC COM Stock 931427108 246100 6589 SH SOLE 0 0 6589 WELLS FARGO CO NEW COM Stock 949746101 290500 7037 SH SOLE 0 0 7037 WISDOMTREE U.S. LARGECAP DIVIDEND FUND ETF 97717W307 518000 8364 SH SOLE 0 0 8364 WISDOMTREE U.S. AI ENHANCED VALUE FUND ETF 97717W406 1794421 19546 SH SOLE 0 0 19546 WISDOMTREE U.S. MID-CAP ETF 97717W505 1715001 41687 SH SOLE 0 0 41687 WISDOMTREE GLOBAL EX-US QUALITY DIVIDEND GROWTH FUND ETF 97717W844 1312490 40729 SH SOLE 0 0 40729 WISDOMTREE US SMALLCAP QUALITY DIVIDEND GROWTH FUND ETF 97717X651 714700 17775 SH SOLE 0 0 17775 WISDOMTREE US QUALITY DIVIDEND GROWTH FUND ETF 97717X669 830400 13759 SH SOLE 0 0 13759 ACCENTURE PLC IRELAND SHS CLASS A Stock G1151C101 503800 1888 SH SOLE 0 0 1888 EATON CORP PLC SHS Stock G29183103 418200 2665 SH SOLE 0 0 2665