REVENUE - Narrative (Details) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2024	Sep. 30, 2023	Sep. 30, 2024	Sep. 30, 2023	Dec. 31, 2023
Disaggregation of Revenue [Line Items]
Consumer incentives, expense	$ 44,900	$ 37,600	$ 123,300	$ 101,400
Deferred revenue	2,063		2,063		$ 2,271
Remaining performance obligation	37,900		37,900
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Start Date [Axis]: 2021-10-01
Disaggregation of Revenue [Line Items]
Remaining performance obligation	$ 17,600		$ 17,600
Expected timing of satisfaction	12 months		12 months