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REVENUE (Tables)
9 Months Ended
Sep. 30, 2024
Revenue from Contract with Customer [Abstract]  
Disaggregation of Revenue
The following table summarizes Revenue from the Cardlytics platform by pricing model (in thousands):
Three Months Ended
September 30,
Nine Months Ended
September 30,
 2024202320242023
Cost per Served Sale$36,127 $49,957 $116,664 $138,664 
Cost per Redemption23,196 20,842 66,150 58,305 
Other Revenue(1)
1,787 2,265 4,531 5,851 
Cardlytics Platform Revenue$61,110 $73,064 $187,345 $202,820 
(1)Other Revenue during the three and nine months ended September 30, 2024 primarily includes pricing models that do not relate to CPS and CPR, which includes proof-of-concept pricing models that we are exploring and hosting fees that we charge our FI partners to support the costs required to host our services. Other Revenue during the three and nine months ended September 30, 2023 primarily consists of revenue from Entertainment.
The following table summarizes Revenue from the Bridg platform (in thousands):
 Three Months Ended
September 30,
Nine Months Ended
September 30,
 2024202320242023
Bridg Platform Revenue$5,947 $5,941 $16,956 $17,217 

The following table summarizes contract balances from the Bridg platform (in thousands):
Contract Balance TypeConsolidated Balance Sheets LocationSeptember 30, 2024December 31, 2023
Contract assets, currentAccounts receivable and contract assets, net$116 $41 
Total contract assets$116 $41 
Contract liabilities, currentDeferred revenue$2,063 $2,204 
Contract liabilities, long-termLong-term deferred revenue— 67 
Total contract liabilities$2,063 $2,271