REVENUE - Narrative (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2024	Mar. 31, 2023	Dec. 31, 2023
Disaggregation of Revenue [Line Items]
Consumer incentives, expense	$ 37,600	$ 31,300
Deferred revenue	2,044		$ 2,271
Remaining performance obligation	35,800
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Start Date [Axis]: 2021-10-01
Disaggregation of Revenue [Line Items]
Remaining performance obligation	$ 12,100
Expected timing of satisfaction	12 months