SEGMENTS (Tables)

12 Months Ended

Dec. 31, 2023

Segment Reporting [Abstract]

Schedule of segment reporting information

The following table provides information regarding our reportable segments (in thousands):

	Year Ended December 31,
	2023		2022		2021
Cardlytics platform
Revenue	$	285,425	$	277,185	$	258,754
Minus: Adjusted Partner Share and other third-party costs(1)	149,907		154,204		137,079
Adjusted Contribution	$	135,518	$	122,981	$	121,675
Bridg platform
Revenue	$	23,779	$	21,357	$	8,362
Minus: Adjusted Partner Share and other third-party costs(1)	671		1,303		409
Adjusted Contribution	$	23,108	$	20,054	$	7,953
Consolidated
Revenue	$	309,204	$	298,542	$	267,116
Minus: Adjusted Partner Share and other third-party costs(1)	150,578		155,507		137,488
Adjusted Contribution	$	158,626	$	143,035	$	129,628

(1)Adjusted Partner Share and other third-party costs presented above represents GAAP Partner Share and other third-party data costs less deferred implementation costs, which is detailed below in our reconciliation of GAAP loss before income taxes to Adjusted Contribution.

The following table presents a reconciliation of loss before income taxes presented in accordance with GAAP to Adjusted Contribution (in thousands):

	Year Ended December 31,
	2023		2022		2021
Adjusted Contribution	$	158,626	$	143,035	$	129,628
Minus:
Deferred implementation costs(1)	—		—		3,785
Delivery costs	28,248		30,403		22,503
Sales and marketing expense	57,425		74,745		65,996
Research and development expense	51,352		54,435		38,104
General and administration expense	58,810		81,446		66,222
Change in fair value of contingent consideration	1,246		(128,174)		1,374
Impairment of goodwill and intangible assets	70,518		453,288		—
Acquisition, integration and divestiture (benefits) costs	(6,313)		(2,874)		24,372
Loss on divestitures	6,550		—		—
Depreciation and amortization expense	26,460		37,544		29,871
Total non-operating (income) expense	(968)		8,932		13,830
Loss before income taxes	$	(134,702)	$	(466,710)	$	(136,429)

(1)Deferred implementation costs is excluded from Adjusted Partner Share and other third-party costs, which is shown above in our reconciliation of GAAP revenue to Adjusted Contribution.

Schedule of revenue by geographic areas

The following tables provide geographical information (in thousands):

	Year Ended December 31,
	2023		2022		2021
Revenue:
United States	$	291,420	$	275,256	$	246,315
United Kingdom	17,785		23,286		20,801
Total	$	309,204	$	298,542	$	267,116

	December 31,
	2023		2022
Property and equipment:
United States	$	3,244	$	4,453
United Kingdom	79		1,463
Total	$	3,323	$	5,916