REVENUE

6 Months Ended

Jun. 30, 2022

Revenue from Contract with Customer [Abstract]

REVENUE

REVENUE

The Cardlytics Platform

The Cardlytics platform is our proprietary native bank advertising channel that enables marketers to reach consumers through the FIs' trusted and frequently visited digital banking channels. Working with the marketer, we design a campaign that targets customers based on their purchase history. The consumer is offered an incentive to make a purchase from the marketer within a specified period. We use a portion of the fees that we collect from marketers to provide these consumer incentives to our FIs’ customers after they make qualifying purchases ("Consumer Incentives"). Leveraging our powerful purchase intelligence platform, we are able to create compelling Consumer Incentives that have the potential to increase return on advertising spend for marketers and measure the effectiveness of the advertising. Consumer Incentives totaled $26.5 million and $32.3 million during the three months ended June 30, 2021 and 2022, respectively, and totaled $49.6 million and $62.6 million during the six months ended June 30, 2021 and 2022, respectively. We pay certain partners a negotiated and fixed percentage of our billings to marketers less any Consumer Incentives that we pay to partners’ customers and certain third-party data costs ("Partner Share"). Revenue on our consolidated statements of operation is presented net of Consumer Incentives and gross of Partner Share.

We price our advertising campaigns predominantly in two ways: (1) Cost per Served Sale (“CPS”), and (2) Cost per Redemption (“CPR”).

•CPS. Our primary pricing model is CPS, which we created to meet the media-buying preferences of marketers. We generate revenue by charging a percentage of all purchases from the marketer by consumers who (1) are served marketing, and (2) subsequently make a purchase from the marketer during the campaign period, regardless of whether consumers select the marketing and thereby becomes eligible to earn the applicable Consumer Incentive. We set CPS rates for marketers based on our expectation of the marketer’s return on advertising spend for the relevant campaign. Additionally, we set the amount of the Consumer Incentives payable for each campaign based on our estimation of our ability to drive incremental sales for the marketer.

•CPR. Under our CPR pricing model, marketers generally specify and fund the Consumer Incentive and pay us a separate negotiated, fixed marketing fee for each purchase that we generate. We generally generate revenue if the consumer (1) is served marketing, (2) selects the marketing and thereby becomes eligible to earn the applicable Consumer Incentive, and (3) makes a qualifying purchase from the marketer during the campaign period. We set the CPR fee for marketers based on our estimation of the marketers’ return on spend for the relevant campaign.

The following table summarizes revenue from the Cardlytics platform by pricing model (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2021		2022		2021		2022
Cost per Served Sale	$	37,903	$	46,417	$	75,475	$	85,132
Cost per Redemption	18,453		20,712		33,760		43,731
Other	407		2,141		758		4,390
Cardlytics platform revenue	$	56,763	$	69,270	$	109,993	$	133,253

The Bridg platform

The Bridg platform generates revenue through the sale of subscriptions to our cloud-based customer-data platform and the delivery of professional services, such as implementation, onboarding, data analytics and technical support in connection with each subscription. We recognize subscription revenue on a ratable basis over the contract term beginning on the date that our service is made available to the customer. For non-recurring services or transactional based fees dependent on system usage, revenue is recognized as services are delivered. Our subscription contracts are generally 6 to 36 months in duration and are generally billed in advance on a monthly, quarterly or annual basis.

The following table summarizes revenue from the Bridg platform (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2021		2022		2021		2022
Subscription revenue	$	1,999	$	6,132	$	1,999	$	10,047
Other revenue	91		3		91		33
Bridg platform revenue(1)	$	2,090	$	6,135	$	2,090	$	10,080

(1)Bridg was acquired May 5, 2021, Refer to Note 3 - Business Combinations for more information.

The following table summarizes contract balances from the Bridg platform (in thousands):

Contract Balance Type	Consolidated Balance Sheets Location	December 31, 2021		June 30, 2022
Contract assets, current	Accounts receivable and contract assets, net	$	52	$	39
Contract assets, long-term	Other long-term assets, net	26		19
Total contract assets		$	78	$	58
Contract liabilities, current	Deferred revenue	$	1,627	$	1,095
Contract liabilities, long-term	Long-term deferred revenue	173		98
Total contract liabilities		$	1,800	$	1,193

During the six months ended June 30, 2022, we recognized $0.7 million of revenue related to amounts that were included in deferred revenue as of December 31, 2021.

The following information represents the total transaction price for the remaining performance obligations as of June 30, 2022 related to contracts expected to be recognized over future periods. This includes deferred revenue on our consolidated balance sheets and contracted amounts that will be invoiced and recognized as revenue in future periods. As of June 30, 2022, we had $24.5 million of remaining performance obligations, of which $17.4 million is expected to be recognized in the next twelve months, with the remaining amount recognized thereafter. The remaining performance obligations exclude future transaction revenue of variable consideration that are allocated to wholly unsatisfied distinct services that form part of a single performance obligation and meets certain variable allocation criteria.