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REVENUE (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2021
Dec. 31, 2020
Dec. 31, 2019
Consumer incentives, expense $ 127,000 $ 76,500 $ 105,600
Revenue from Contract with Customer, Excluding Assessed Tax 258,754 186,892 210,430
Contract with Customer, Asset, after Allowance for Credit Loss 78    
Deferred revenue 3,280 349  
Contract with Customer, Liability, Noncurrent 173 0  
Revenue, Remaining Performance Obligation, Amount 17,900    
Bridg Acquisition      
Contract with Customer, Asset, after Allowance for Credit Loss, Current 52    
Contract with Customer, Asset, after Allowance for Credit Loss, Noncurrent 26    
Deferred revenue 1,627    
Contract with Customer, Liability, Noncurrent 173    
Contract with Customer, Liability $ 1,800    
Maximum      
Contract With Customer, Subscription Term 36 months    
Minimum      
Contract With Customer, Subscription Term 6 months    
Cost per Served Sales [Member]      
Revenue from Contract with Customer, Excluding Assessed Tax $ 175,434 131,045 143,754
Cost per Redemption [Member]      
Revenue from Contract with Customer, Excluding Assessed Tax 81,911 53,838 63,295
Cost Other [Member]      
Revenue from Contract with Customer, Excluding Assessed Tax 1,409 $ 2,009 $ 3,381
Bridg Subscription Revenue      
Revenue from Contract with Customer, Excluding Assessed Tax 8,207    
Bridg Other Revenue      
Revenue from Contract with Customer, Excluding Assessed Tax 155    
Bridg Total Revenue      
Revenue from Contract with Customer, Excluding Assessed Tax $ 8,362