SEGMENTS (Tables)

6 Months Ended

Jun. 30, 2021

Segment Reporting [Abstract]

Schedule of segment reporting information

The following tables provide information regarding the Cardlytics platform and the Bridg platform reportable segments (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2020		2021		2020		2021
Cardlytics platform
Adjusted contribution	$	12,402	$	27,603	$	32,781	$	51,944
Plus: Adjusted Partner Share and other third-party costs(1)	15,820		29,160		40,950		58,049
Revenue	$	28,222	$	56,763	$	73,731	$	109,993
Bridg platform
Adjusted contribution	$	—	$	2,027	$	—	$	2,027
Plus: Adjusted Partner Share and other third-party costs(1)	—		63		—		63
Revenue	$	—	$	2,090	$	—	$	2,090
Total
Adjusted contribution	$	12,402	$	29,630	$	32,781	$	53,971
Plus: Adjusted Partner Share and other third-party costs(1)	15,820		29,223		40,950		58,112
Revenue	$	28,222	$	58,853	$	73,731	$	112,083

(1)Adjusted Partner Share and other third-party costs presented above represents GAAP Partner Share and other third-party data costs less deferred implementation costs, which is detailed below in our reconciliation of GAAP loss before income taxes to adjusted contribution.

Schedule of revenue by geographic areas

The following tables provide geographical information (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2020		2021		2020		2021
Revenue:
United States	$	26,750	$	54,145	$	66,778	$	103,262
United Kingdom	1,472		4,708		6,953		8,821
Total	$	28,222	$	58,853	$	73,731	$	112,083

	December 31, 2020		June 30, 2021
Property and equipment, net:
United States	$	9,549	$	8,886
United Kingdom	4,162		4,096
India	154		113
Total	$	13,865	$	13,095