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SEGMENTS (Tables)
3 Months Ended
Mar. 31, 2018
Segment Reporting [Abstract]  
Schedule of segment reporting information
The following table provides information regarding our reportable segments (in thousands):
 
Three Months Ended
March 31,
 
2017
 
2018
Cardlytics Direct:
 
 
 
Adjusted contribution
$
9,440

 
$
14,222

Plus: FI Share and other third-party costs (1)
15,014

 
17,899

Revenue
$
24,454

 
$
32,121

Other Platform Solutions:
 
 
 
Adjusted contribution
$
1,155

 
$
2

Plus: FI Share and other third-party costs (1)
1,272

 
590

Revenue
$
2,427

 
$
592

Total:
 
 
 
Adjusted contribution
$
10,595

 
$
14,224

Plus: FI Share and other third-party costs (1)
16,286

 
18,489

Revenue
$
26,881

 
$
32,713


(1)
FI Share and other third party costs presented above excludes non-cash equity expense and amortization and impairment of deferred FI implementation costs, which are detailed below in our reconciliation of loss before income taxes to adjusted contribution.
The following table presents a reconciliation of loss before income taxes presented in accordance with U.S. GAAP to adjusted contribution (in thousands):
 
Three Months Ended
March 31,
 
2017
 
2018
Adjusted contribution
$
10,595

 
$
14,224

Minus:
 
 
 
Non-cash equity expense included in FI Share

 
2,519

Amortization of deferred FI implementation costs
391

 
412

Delivery costs
1,553

 
1,943

Sales and marketing expense
7,232

 
8,216

Research and development expense
3,013

 
3,459

General and administration expense
4,689

 
6,582

Depreciation and amortization expense
765

 
910

Total other expense
5,415

 
10,238

Loss before income taxes
$
(12,463
)
 
$
(20,055
)
Schedule of revenue by geographic areas
The following table provides geographical information (in thousands):
 
Three Months Ended
March 31,
 
2017
 
2018
Revenue:
 
 
 
United States
$
24,685

 
$
28,987

United Kingdom
2,196

 
3,726

Total
$
26,881

 
$
32,713

 
December 31, 2017
 
March 31, 2018
Property and equipment:
 
 
 
United States
$
6,813

 
$
6,904

United Kingdom
506

 
459

Total
$
7,319

 
$
7,363